Monday, November 30th 2020
AMD RX 6800 & RX 6800 XT Partner Cards Won't Hit MSRP Until Early 2021
The launch of the AMD RX 6800 and RX 6800 XT was plagued with a lack of availability and inflated prices. Retailers sold out of reference models almost immediately leading to price gouging and the launch of custom boards a week later did little to ease the situation. AMD has acknowledged the situation and is working with AIBs to achieve MSRP prices. In an unofficial comment to Hardware Unboxed, an AMD representative confirmed that they hoped to reach MSRP prices within 4 to 8 weeks for custom cards. The cards are currently selling for 100+ USD higher than their suggested retail prices at retailers across the globe so this news from AMD will be welcome for many.Hardware Unboxed Video
Source:
Hardware Unboxed
51 Comments on AMD RX 6800 & RX 6800 XT Partner Cards Won't Hit MSRP Until Early 2021
I think these 6800/6800XT only exist for PR purposes for now, selling at MSRP would force manufactures to lose money, and nobody like to lose money (even AMD don't want to produce reference model themselves).
To say that it's a PR stunt id wildly immature, think before you speak/type. You will not die if you don't get a hold of these or any other video card.
Think before you type ?
And stop attacking people when it involves your favorite company please.
Nvidia has been doing this since the mining bandwagon.
Almost 3 generations, the the GTX 1xxx series, the RTX 2xxx series and with 3xxx series.
Not only 100+ USB but sometimes with almost DOUBLE THE MSRP
And AMD just imitated. Not that I am saying we should not disgrace AMD. but we also should disgrace the head of the snake too.
It's like they are two different companies.
AMD 6000 series = Zero stock / low to medium demand
Nvidia 3000 series = Low stock / high demand
AMD wont sell many of these GPU's, even if they hit the claimed MSRP prices - when stores actually gets these cards in high quantity, amd will lower prices for sure
Look at Steam HW survey - most popular amd gpu's are 580 and 570 - still only 1-2% are using them
People are simply not buying AMD unless perf/price is much higher than Nvidia and most won't even consider AMD in the $500+ segment
AMDs "high-end" options have been bad for years. Radeon VII EoL after a few months, Fury X aged like milk etc.
Unlike, you know... oh wait:
Did you just say that $600+ GPUs have lower margin than APUs in consoles that sell for $399/$499???
For instance where I live the cheapest 6800XT was about 800 euros meanwhile the cheapest 3080 is still just over 1000. Both non existent by way. Yeah right. :roll: :roll: :roll: :roll:
Remember the mantra guys, it's a demand issue not a supply issue. People wanted to buy more than zero cards and Nvidia was really taken by surprise.
Big retailer, barely any cards or customer orders
Compare these numbers to their Ampere section, and you will see what I mean, 95% will take Nvidia over AMD any day of the week
AMD "high-end" GPU's (as in high priced or $500+) generally do not sell well. This is nothing new.
Anyway, delivering was not the point, orders was, it shows that Nvidia 3000 series has TONS of pre-orders and AMD 6000 has pretty much none in comparison, most people are simply not paying 600-900 euro for an amd card
As a former 5700XT owner, I know why
Shame they already gave out that Noble prize recently. Hardly any, but at least there's a real reason for that, lack of wafers. Meanwhile Nvidia basically has a node all to themselves and are able to ship roughly the same volume, which is almost none.
But that's probably my imagination, it's a demand issue remember, they must have sold dozens of millions, right ?
AMD delivered JACK SHIT on launch and retailers are saying most will be waiting deep into 2021
Meanwhile I have had my 3080 for 7 weeks now, Cyberpunk 2077 closing in, AMD bois will be waiting in the dark
Nvidia launch was bad, but AMD launch has been a disaster, absolutely zero stock
6800 series are like a halo product
Just like 6900 XT will be, hell even most reviewers won't be seeing one anytime soon
Should improve by Q2 2021
Imagine how many Ampere cards Nvidia have shipped by then, people are literally standing in line to get one
AMD had a golden oppotunity but dropped the ball