Friday, February 19th 2021

Electronic Arts and Codemasters Establish a New Global Powerhouse for Racing Videogames & Entertainment

Electronic Arts Inc. (NASDAQ: EA), a global leader in interactive entertainment, today announced the completion of its acquisition of Codemasters for 604 pence (approximately US$8.37) in cash for each ordinary share of Codemasters with an implied enterprise value of US$1.2 billion.

The combination of Electronic Arts and Codemasters marks an exciting new era in racing game entertainment. Bringing together two of the most passionate, creative and talented game developer and publishing organizations in the industry will enable further growth and continued success for a stable of the most powerful and popular racing brands in the world, including Formula 1, Need for Speed, DIRT, DiRT Rally/WRC, GRID, Project CARS, Real Racing and more. With this critically acclaimed portfolio, Electronic Arts and Codemasters will be positioned to bring fans a regular cadence of new and exciting racing content, in addition to reaching across more platforms and more regions of the world.
Codemasters' critically-acclaimed franchises Formula 1, DIRT, DiRT Rally, GRID and Project CARS will sit alongside Electronic Arts' global Need for Speed franchise, fan-favorite Real Racing mobile game, and its EA SPORTS brands, enabling greater innovation and increasing the capability to deliver content and experiences to a truly global audience for racing entertainment.

"This is the beginning of an exciting new era for racing games and content as we bring together the talented teams at Electronic Arts and Codemasters," said Andrew Wilson, CEO of Electronic Arts. "Racing fandom continues to grow worldwide, and the franchises in our combined portfolio will enable us to create innovative new experiences and bring more players into the excitement of cars and motorsport. Our teams will be a global powerhouse in racing entertainment, with amazing games for players on every platform, and we can't wait to get started."

"Today is a landmark in Codemasters' history, and an exciting day for our employees and players," said Frank Sagnier, CEO of Codemasters. "The partnership with EA will enable our teams to take our highly-acclaimed franchises to new heights and reach a huge global audience through their player network. Together we can redefine the landscape of racing games to create even more compelling experiences for racing fans around the world."

The union will open significant growth opportunities for Codemasters franchises with access to Electronic Arts' network of more than 430 million players and industry-leading multi-platform subscription services. Electronic Arts also brings deep data and analytics capabilities to the Codemasters development and publishing teams, providing audience insights to accelerate the performance of key franchises. These capabilities, as well as Electronic Arts' global publishing, marketing and game development strength, will unlock new opportunities for the combined group's portfolio of racing games and content to reach and deeply engage more players around the world on console, PC and mobile.

The acquisition of Codemasters is part of Electronic Arts' growth strategy focused on delivering more exceptional experiences and top live services, and reaching more players on more platforms around the world. The acquisition of Codemasters is also expected to grow net bookings and underlying profitability for Electronic Arts.

The acquisition of Codemasters was financed with cash on hand.
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37 Comments on Electronic Arts and Codemasters Establish a New Global Powerhouse for Racing Videogames & Entertainment

#26
Zareek
All they have to do to ruin CM games is make you use Origin! The absolute worst game launcher in the history of game launchers.

I bought a game I had skipped before because it was only on Origin when it came to Steam. Only to realize it still needed Origin. Now, I get the pleasure of logging back into Origin and providing my MFA about 90% of the time when I launch the game!!! What a smoking pile of crap. I tried to report the bug and for almost a month the bug reporting was broken. They've updated it twice since then, it has improved from 100% of the time. I just don't understand how you screw this most basic principle up. I log into my PC, check the box to stay logged in and yet nearly every time I launch the game I have to log back in again!
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#27
blobster21
ZareekAll they have to do to ruin CM games is make you use Origin! The absolute worst game launcher in the history of game launchers.

I bought a game I had skipped before because it was only on Origin when it came to Steam. Only to realize it still needed Origin. Now, I get the pleasure of logging back into Origin and providing my MFA about 90% of the time when I launch the game!!! What a smoking pile of crap. I tried to report the bug and for almost a month the bug reporting was broken. They've updated it twice since then, it has improved from 100% of the time. I just don't understand how you screw this most basic principle up. I log into my PC, check the box to stay logged in and yet nearly every time I launch the game I have to log back in again!
Why do you keep on inflicting yourself such torments ? It's broken, it won't be fixed, time to vote with your wallet and stop supporting companies if they don't deserve it !
Posted on Reply
#28
Vayra86
AthloniteLOL the only way I'll ever play another EA game is if I get given it for free or I pirate it and even then I'd still probably not play it, but I'd really like to see them redo Porsche 2000 and leave the lan plan in cause that used be fun
I just pirate them now AND THEN UNINSTALL IT. Muahaha. Whos laughing now! :toast:

I think the best EA content is legacy stuff. Before greed killed the whole idea of good gaming one way or another...
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#29
jboydgolfer
i used to love Grid. My roommate & i would race LAN all the time. Recently i bought dirt rally 2.0 & was having fun. its not very realistic sim like, but its fun enough. i am an adult, with a family. so i played when i could. Over about 2 weeks, i logged 17 hours of real world game play progress. i was finishing a race one night, & I kept getting this error, saying something about server communication not responding, save data does not match, etc. it reset ALL of my progress. i lost 17 hours of real time progress. i was playing singleplayer, why would they link single player offline mode progress , to a online server? im aware this is common these days, unless you have internet many games are nothing more than a desktop icon, & a $60 payment. But losing progress like that ruined the game for me in an instant. I was even able to get over my rage after a few days & start trying to re-do what i had done, then 4 hours of real world progress in , it happened again, & reset nearly all of my new progress. i uninstalled the game then. steam told me to F off in terms of a refund. codemasters is not my favorite dev, they have strayed far from the Dev that released games with awesome LAN local matches, & i know no dev's offer LAN any more, atleast its not common, but that server communication crap for singleplayer is nuts, all for some stupid achievement badges that no one with any sense cares 2 shits about.
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#30
kruk
jboydgolferOver about 2 weeks, i logged 17 hours of real world game play progress. i was finishing a race one night, & I kept getting this error, saying something about server communication not responding, save data does not match, etc. it reset ALL of my progress. i lost 17 hours of real time progress. i was playing singleplayer, why would they link single player offline mode progress , to a online server?
Thanks for the heads up. Unwishlisted it and will put that money towards something with less aggressive DRM.
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#31
Space Lynx
Astronaut
hyp36rmaxNot sure how I feel about this acquisition. I guess i'm ready for it. Cautiously hoping EA doesn't fuck this up.

that's one helluva setup you have mate... blimey...
Posted on Reply
#32
Athlonite
hyp36rmaxNot sure how I feel about this acquisition. I guess i'm ready for it. Cautiously hoping EA doesn't fuck this up.
It's EA so you know 1000% they'll fuck it up just like everything else they touch
Posted on Reply
#33
Space Lynx
Astronaut
AthloniteIt's EA so you know 1000% they'll fuck it up just like everything else they touch
ah I don't know about that, they did Star Wars Jedi Fallen Order and I finished it and thought it was a brilliant game. I admit the DRM is a bit annoying though.
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#34
Athlonite
lynx29ah I don't know about that, they did Star Wars Jedi Fallen Order and I finished it and thought it was a brilliant game. I admit the DRM is a bit annoying though.
So loot box like garbage in it then
Posted on Reply
#35
kapone32
lynx29ah I don't know about that, they did Star Wars Jedi Fallen Order and I finished it and thought it was a brilliant game. I admit the DRM is a bit annoying though.
Because Disney doesn't play.
Posted on Reply
#36
Space Lynx
Astronaut
kapone32Because Disney doesn't play.
I paid for a game. I played it. I enjoyed it. I uninstalled it. I moved on with my life.

I no longer care about this thread.
Posted on Reply
#37
Zareek
blobster21Why do you keep on inflicting yourself such torments ? It's broken, it won't be fixed, time to vote with your wallet and stop supporting companies if they don't deserve it !
Like I said didn't know I needed Origin to play it. It's Dragon Age Inquisition the only game in the series I hadn't finished. I love the Dragon Age games, I only paid like $10 for it on sale, so it's not like they made much on it anyway.
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