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AMD Gains Data Center Market Share in Q2 2024, Drops Share in Desktop Segment

In a recent report by Mercury Research, AMD has shown significant progress in the CPU market during Q2 2024, particularly in the data center and laptop segments. AMD's most notable achievement comes in the server CPU space, where it now holds 24.1% of the market, a 5.6% increase year-over-year, and a 0.5% increase from the previous quarter. This growth is particularly impressive in terms of revenue, with AMD capturing 33.7% of server CPU revenue despite its lower unit share. This suggests that AMD's high-end EPYC processors carry premium prices in the data center market and are most of the unit volume. AMD has also made advancements in the laptop CPU segment, reaching a 20.3% market share. This represents a 1% increase from the previous quarter and a 3.8% rise year-over-year. The company's success in laptops can be attributed to solid demand for its existing products, propelled by Intel's reported supply issues with Meteor Lake processors.

However, AMD experienced a slight setback in the desktop CPU market, losing a 1% share to Intel quarter-over-quarter. AMD now controls 23% of this segment, compared to Intel's 77%. This dip may be due to AMD's preparation for the launch of its new Zen 5-based CPUs in August. Despite AMD's gains, Intel maintains its overall dominance in the CPU market. In the total client PC space, Intel holds a 78.9% market share, with AMD at 21.1%. Intel still holds the majority of revenue and market share on all fronts. However, AMD is executing well, and Intel's financial troubles could be a setback for team blue. More competition at every front is great to see, and we are curious to look at the data from upcoming quarters and analyze how well both of companies perform.

Lossless Scaling Frame Generation Boosts Frame Rate by 4x in All PC Games, Update Arrives This Week

Lossless Scaling, an all-in-one paid gaming utility for scaling and frame generation, is set to introduce an outstanding 4x FPS mode to its Lossless Scaling Frame Generation (LSFG) technology. Officially announced in the Lossless Scaling Discord and showcased by the YouTube user Vyathaen, the upcoming 4x FPS mode is expected to arrive in the upscaler's frame generation option within this week. While YouTube videos may not fully capture the experience and benefit of this improvement, beta testers have reported that the latency remains consistent with the current 2x FPS option, ensuring that most games will remain perfectly playable given a sufficiently high base framerate. For those seeking a more comprehensive demonstration, the Lossless Scaling official Discord server features a Cyberpunk 2077 video that better illustrates the capabilities of the 4x FPS mode.

The journey of Lossless Scaling has been marked by continuous innovation since its initial release. Version 2.1, launched in June, introduced a 3x FPS mode, effectively tripling framerates. Additionally, it brought performance optimizations that enhanced the speed of the 2x FPS mode compared to previous iterations. The update also included refinements for scenarios where the final frame rate surpasses the monitor's refresh rate. The software is universally compatible with all GPUs and PC games, including emulated titles, requiring only windowed mode and Windows 10 1903 or newer. While the LSFG frame generation technology and LS1 upscaler are proprietary, for upscaling, users can choose one of the many underlying options depending on their GPU like AMD FidelityFX Super Resolution, NVIDIA Image Scaling, Integer Scaling, Nearest Neighbor, xBR, Anime4K, Sharp Bilinear, Bicubic CAS. Below, you can check out the YouTube video with 4x frame generation example.
Lossless Scaling Lossless Scaling

AAEON Leverages NXP i.MX 8M Plus Platform for New PICO-ITX and Mini PC Solutions with NPU

Industry leader AAEON has expanded its RISC computing product portfolio with the release of the SRG-IMX8PL and PICO-IMX8PL, a Mini PC and 2.5" PICO-ITX board, respectively. Both products are powered by the NXP i.MX 8M Plus platform, featuring a quad-core Arm Cortex -A53 processor with a Neural Processing Unit (NPU) operating at up to 2.3 TOPS.

Built to provide cost-efficient IoT Gateway solutions in rugged environments, the SRG-IMX8PL and PICO-IMX8PL both offer wide temperature ranges of -40°C to 80°C with the use of a fanless heatsink, a 9 V to 36 V power input range. The SRG-IMX8PL Mini PC also features enhanced shock, drop, and vibration resistance. Dual LAN ports with IEEE 1588 and TSN capabilities, alongside Wi-Fi and 4G module support via M.2 2230 E-Key and full-size mini card, provide each device with broad connectivity options for industrial IoT use. Additionally, both the PICO-IMX8PL and SRG-IMX8PL support a wide range of operating systems, including Debian 11, Android 13, Windows 10 IoT, and Yocto, as well as data communication protocols such as Modbus, MQTT, and OPC Unified Architecture (OPC UA).

Puget Systems Releases CPU Failure Report: AMD CPUs Achieve Higher Failure Rate Than Intel 13th and 14th Generation

A fleet of recent reports have highlighted stability issues affecting Intel's 13th and 14th-generation desktop processors, raising concerns among consumers and industry professionals. The problem, which has gained significant attention over the past few months, is related to the processors' physical degradation over time. Custom PC builder Puget Systems has shared insights from its experience with these processors, revealing a nuanced perspective on the issue. While it has observed an increase in CPU failures, particularly with the 14th-generation chips, its failure rates remain notably lower than those reported by some game development studios and cloud gaming providers, who have cited failure rates as high as 50%. An interesting observation is that Puget Systems recorded a higher failure rate with AMD Ryzen 5000 and Ryzen 7000 series than Intel's 13/14th generation, with most failures happening at Puget's shop rather than the "field" in customers' hands.

Puget Systems attributes their more modest failure rates of Intel processors to their conservative approach to power management settings. By adhering strictly to Intel's specifications and developing their own power settings that don't hurt performance, they've managed to mitigate some of the stability issues plaguing other users. Intel has acknowledged the problem and announced plans to release a microcode patch by mid-August, with extended warranty program. This update is expected to prevent further degradation but may not reverse existing damage. Despite the elevated failure rates, Puget Systems' data shows that the issue, while concerning, still needs to be at critical levels for their operations. The company reports that failure rates for 13th and 14th gen Intel processors, while higher than ideal, are still lower than those they experienced with Intel's 11th gen chips and some AMD Ryzen processors. In response to the situation, Puget Systems is taking several steps, including maintaining its current power management practices, promptly validating Intel's upcoming microcode update, and extending warranties for affected customers. Below, you can see failure rates by month, by Intel's Core generation, as well as by "shop" vs "field" testing.

Qualcomm to Offer Snapdragon X-Powered PCs for $700 in 2025

Qualcomm CEO Cristiano Amon has announced plans to introduce Snapdragon X-powered PCs at a groundbreaking price point of $700 by next year. This revelation, made during the company's recent third-quarter earnings call, signals a significant shift in the accessibility of high-performance Arm-based computers. Currently, the most affordable Snapdragon X laptops on the market, such as the Microsoft Surface Pro and Surface Laptop, retail for $999. The $700 price tag prospect represents a substantial reduction, potentially opening up the technology to a broader consumer base. The only "affordable" Snapdragon X-based PC is the Snapdragon Dev Kit, with a price point of $899. However, the entire laptop solution is still more expensive. Mr. Amon emphasized that despite the lower cost of the potential $700 units, these upcoming devices will maintain neural processing unit (NPU) performance. This commitment suggests that Qualcomm is confident in its ability to optimize costs without sacrificing the advanced capabilities that have made Snapdragon X chips appealing to power users and developers alike.

While specific details about the hardware configurations remain undisclosed, it is interesting to see what steps Qualcomm will take to deliver on this promise. If the company can provide 8-core chips with 16 GB of RAM to the masses for $700, the industry would likely react very well, especially students who require decent computing capabilities on the go, if the $700 PC ends up being a laptop. The announcement also hinted at an expansion of Qualcomm-powered computers, with new models expected to debut at the upcoming IFA tech conference. These additions will likely bolster the selection of Microsoft Copilot+ PCs, further integrating AI capabilities into everyday computing experiences. The CEO also noted, "We expect PC to be the next biggest driver of diversification for the company," with some Snapdragon X PC already being sold out. The demand appears to be strong, and undercutting competition on pricing is an ideal way to get as many customers on board as possible.

Electronic Arts Reports Strong Q1 FY25 Results, Revenue Down, Income Up YoY

Electronic Arts (NASDAQ: EA) today announced preliminary financial results for its first quarter ended June 30, 2024. "EA delivered a strong start to FY25, beating net bookings guidance as we continue to execute across our business," said Andrew Wilson, CEO of EA. "Our focus on delivering bigger, bolder, and more connected experiences for our players has never been sharper and is illustrated by the record-breaking launch of EA SPORTS College Football 25 as we head into another historic Q2 sports season at EA."

"Strong execution, live events and continued player engagement across our experiences, delivered Q1 results above expectations," said Stuart Canfield, CFO of EA. "Looking ahead, the remarkable success of our launch week for College Football, combined with the upcoming launches for EA SPORTS Madden NFL, EA SPORTS FC and Dragon Age: The Veilguard, is building momentum for FY25 and beyond. We are well positioned to deliver our multi-year financial objectives."

Intel to Cut 10,000 Jobs Across the Globe, Projected to Save $10 Billion

According to sources close to Bloomberg, Intel plans to cut 10,000 jobs from its global workforce. The news comes amid heavy pressure on the semiconductor giant, which has been on a steady decline over the years, while other industry rivals like AMD and NVIDIA have been rising and taking market share in various areas from Intel. It is reported that Intel currently has 110,000 employees globally, and reducing the workforce by 10,000 would net Intel around 100,000 global employees left. These figures exclude employees from spun-out units like Altera FPGA company, which is under Intel's ownership. Intel's aim to reduce its workforce is expected to come with a significant cost benefit to the company, with projected savings of $10 billion by 2025.

The news isn't yet official, but it is expected to see the light of the day as soon as this week. As Intel's CEO Pat Gelsinger invests heavily into the fab construction and development of next-generation products, there have been a few notes that Intel would have to overcome some challenges shortly to reach its long-term goals like more advanced silicon manufacturing facilities and new products for AI/HPC and client sector. One of those short-term measures is reducing the workforce to cut down expenses. Intel has reduced its workforce before. In 2022, the company announced reduced spending in non-critical areas and reducing the workforce, and in 2023, cut the workforce by 5% to 124,800 employees last year, only to be left with 110,000 employees in 2024.

GameSir Launches its G8+ Bluetooth Mobile Controller

GameSir, a leading provider of innovative, high quality gaming peripherals, is thrilled to unveil its latest masterpiece, the GameSir G8+ Bluetooth Mobile Controller. This cutting-edge wireless controller is designed to provide a console-like gaming experience across multiple platforms, including Switch, iOS, Android, tablets, and PC.

The GameSir G8+ is engineered with ergonomic grips and responsive motors, ensuring the comfort and feedback of a traditional console controller. Gamers can now enjoy a seamless and immersive experience, transforming mobile gaming into an engaging adventure. With console-sized sticks and buttons, the G8+ provides unmatched comfort during extended gameplay, offering unparalleled control for navigating challenging terrains or executing precise shots.

Rambus Expands Industry-Leading Memory Interface Chip Offering to High-Performance PCs with DDR5 Client Clock Driver

Rambus Inc., a premier chip and silicon IP provider making data faster and safer, today announced the availability of its DDR5 Client Clock Driver (CKD) for next-generation, high-performance desktops and notebooks. The Rambus DDR5 CKD and SPD Hub are part of a new client memory interface chip product offering that brings server technology advancements to the client market. Leveraging over 30 years of memory system expertise, the Rambus DDR5 CKD enables new client DIMMs (CSODIMMs and CUDIMMs) to operate at state-of-the-art data rates of up to 7200 Megatransfers per second (MT/s), and deliver breakthrough performance in next-generation PCs.

"As advanced technologies first developed for the data center proliferate to the client space, increasingly powerful PCs will take gaming, content creation and AI to new levels," said Rami Sethi, SVP and general manager of Memory Interface Chips at Rambus. "This new DDR5 Client Clock Driver is the latest addition to our growing line up of chip solutions that enable breakthrough memory performance across the computing landscape, and bring more value to our customers."

A44 Games' Flintlock: The Siege of Dawn Now Available on All Major Platforms

New Zealand-based developer A44 Games and publisher Kepler Interactive today announced that Flintlock: The Siege of Dawn is available now on Xbox Series X|S, PlayStation 5, PC (via Steam and Epic Games Store) and Xbox Game Pass & PC Game Pass.

Flintlock: The Siege of Dawn is a bold new Action-RPG taking place in a beautiful yet perilous world where magic and gunpowder collide. Players will control Nor Vanek, alongside her mystical companion, Enki, and find themselves in a relentless battle against the gods and their menacing Army of the Dead. They must hone their combat skills using an enthralling mix of gunpowder and magic to reclaim the lost City of Dawn as the world around them plunges into chaos. Explore unique locations with Nor's explosive powder-based abilities and Enki's magic, liberate besieged hamlets to restore order to the world and discover and upgrade powerful gear with unique perks and abilities in your path towards vengeance. As the gods seek to rule over everything they call home, Nor must become more than a soldier if she's to save humanity.

Critical Hit Games Announces the Release of Nobody Wants to Die

Nobody Wants to Die is an innovative experience taking place in futuristic New York City, inspired by neo-noir films, offering a distinctly visual aesthetic and intriguing plot. Playing as Detective James Karra you investigate crime scenes using time manipulation and advanced technology to uncover clues to unmask a killer in an era where death is a thing of the past and explore the dangers of transhumanism.

"Since the beginning, we've wanted to create a visually spectacular narrative driven game." says Critical Hit Games CEO and Lead Game Designer, Grzegorz Goleń. "Our small, passionate and experienced team have used Unreal Engine 5 to create an incredibly realistic environment and world. We can't wait for players to lose themselves in Nobody Wants to Die's sci-fi world."

AMD Plans to Use Glass Substrates in its 2025/2026 Lineup of High-Performance Processors

AMD reportedly plans to incorporate glass substrates into its high-performance system-in-packages (SiPs) sometimes between 2025 and 2026. Glass substrates offer several advantages over traditional organic substrates, including superior flatness, thermal properties, and mechanical strength. These characteristics make them well-suited for advanced SiPs containing multiple chiplets, especially in data center applications where performance and durability are critical. The adoption of glass substrates aligns with the industry's broader trend towards more complex chip designs. As leading-edge process technologies become increasingly expensive and yield gains diminish, manufacturers turn to multi-chiplet designs to improve performance. AMD's current EPYC server processors already incorporate up to 13 chiplets, while its Instinct AI accelerators feature 22 pieces of silicon. A more extreme testament is Intel's Ponte Vecchio, which utilized 63 tiles in a single package.

Glass substrates could enable AMD to create even more complex designs without relying on costly interposers, potentially reducing overall production expenses. This technology could further boost the performance of AI and HPC accelerators, which are a growing market and require constant innovation. The glass substrate market is heating up, with major players like Intel, Samsung, and LG Innotek also investing heavily in this technology. Market projections suggest explosive growth, from $23 million in 2024 to $4.2 billion by 2034. Last year, Intel committed to investing up to 1.3 trillion Won (almost one billion USD) to start applying glass substrates to its processors by 2028. Everything suggests that glass substrates are the future of chip design, and we await to see first high-volume production designs.

TSMC to Raise Wafer Prices by 10% in 2025, Customers Seemingly Agree

Taiwanese semiconductor giant TSMC is reportedly planning to increase its wafer prices by up to 10% in 2025, according to a Morgan Stanley note cited by investor Eric Jhonsa. The move comes as demand for cutting-edge processors in smartphones, PCs, AI accelerators, and HPC continues to surge. Industry insiders reveal that TSMC's state-of-the-art 4 nm and 5 nm nodes, used for AI and HPC customers such as AMD, NVIDIA, and Intel, could see up to 10% price hikes. This increase would push the cost of 4 nm-class wafers from $18,000 to approximately $20,000, representing a significant 25% rise since early 2021 for some clients and an 11% rise from the last price hike. Talks about price hikes with major smartphone manufacturers like Apple have proven challenging, but there are indications that modest price increases are being accepted across the industry. Morgan Stanley analysts project a 4% average selling price increase for 3 nm wafers in 2025, which are currently priced at $20,000 or more per wafer.

Mature nodes like 16 nm are unlikely to see price increases due to sufficient capacity. However, TSMC is signaling potential shortages in leading-edge capacity to encourage customers to secure their allocations. Adding to the industry's challenges, advanced chip-on-wafer-on-substrate (CoWoS) packaging prices are expected to rise by 20% over the next two years, following previous increases in 2022 and 2023. TSMC aims to boost its gross margin to 53-54% by 2025, anticipating that customers will absorb these additional costs. The impact of these price hikes on end-user products remains uncertain. Competing foundries like Intel and Samsung may seize this opportunity to offer more competitive pricing, potentially prompting some chip designers to consider alternative manufacturing options. Additionally, TSMC's customers could reportedly be unable to secure their capacity allocation without "appreciating TSMC's value."

Global PC Market Recovery Continues with 3% Growth in Q2 2024, Report

The PC market gathered momentum in Q2 2024, with worldwide shipments of desktops and notebooks up 3.4% year-on-year, reaching 62.8 million units. Shipments of notebooks (including mobile workstations) hit 50 million units, growing 4%. Desktops (including desktop workstations), which constitute 20% of the total PC market, experienced a slight 1% growth, totaling 12.8 million units. The stage is now set for accelerated growth as the refresh cycle driven by the Windows 11 transition and AI PC adoption ramps up over the next four quarters.

"The PC industry is going from strength to strength with a third consecutive quarter of growth," said Ishan Dutt, Principal Analyst at Canalys. "The market turnaround is coinciding with exciting announcements from vendors and chipset manufacturers as their AI PC roadmaps transition from promise to reality. The quarter culminated with the launch of the first Copilot+ PCs powered by Snapdragon processors and more clarity around Apple's AI strategy with the announcement of the Apple Intelligence suite of features for Mac, iPad and iPhone. Beyond these innovations, the market will start to benefit even more from its biggest tailwind - a ramp-up in PC demand driven by the Windows 11 refresh cycle. The vast majority of channel partners surveyed by Canalys in June indicated that Windows 10 end-of-life is likely to impact customer refresh plans most in either the second half of 2024 or the first half of 2025, suggesting that shipment growth will only gather steam in upcoming quarters."

Battery Life is Driving Sales of Qualcomm Snapdragon Copilot+ PCs, Not AI

The recent launch of Copilot+ PCs, a collaboration between Microsoft and Qualcomm, has taken an unexpected turn in the market. While these devices were promoted for their artificial intelligence capabilities, a Bloomberg report reveals that consumers are primarily drawn to them for their impressive battery life. The Snapdragon X-powered Copilot+ PCs have made a significant impact, securing 20% of global PC sales during their launch week. However, industry analyst Avi Greengart points out that the extended battery life, not the AI features, is driving these sales. Microsoft introduced three AI-powered features exclusive to these PCs: Cocreator, Windows Studio Effects, and Live Captions with Translation. Despite these innovations, many users find these features non-essential for daily use. The delay of the anticipated Recall feature due to privacy concerns has further dampened enthusiasm for the AI aspects of these devices.

The slow reception of on-device AI capabilities extends beyond consumer preferences to the software industry. Major companies like Adobe, Salesforce, and SentinelOne declined Microsoft's request to optimize their apps for the new hardware, citing resource constraints and the limited market share of AI-capable PCs. Gregor Steward, SentinelOne's VP for AI, suggests it could take years before AI PCs are widespread enough to justify app optimization. Analysts project that by 2028, only 40% of new computers will be AI-capable. Despite these challenges, Qualcomm remains optimistic about the future of AI PCs. While the concept may currently be more on the marketing side, the introduction of Arm-based Windows laptops offers a welcome alternative to the Intel-AMD duopoly. As the technology evolves and adoption increases, on-device AI features may become more prevalent and useful. The imminent arrival of AMD Ryzen AI 300 series and Intel Lunar Lake chips promises to expand the Copilot+ PC space further. For now, however, it appears that superior battery life remains the primary selling point for consumers.

NVIDIA GeForce NOW Gets 22 New Titles in July, Including The First Descendant

GeForce NOW is bringing 22 new games to members this month. Dive into the four titles available to stream on the cloud gaming service this week to stay cool and entertained throughout the summer - whether poolside, on a long road trip or in the air-conditioned comfort of home. Plus, get great games at great deals to stream across devices during the Steam Summer Sale. In total, more than 850 titles on GeForce NOW can be found at discounts in a dedicated Steam Summer Sale row on the GeForce NOW app, from now until July 11.

Time to Grind
In The First Descendant from NEXON, take on the role of Descendants tasked with safeguarding the powerful Iron Heart from relentless Vulgus invaders. Set in a captivating sci-fi universe, the game is a third-person co-op action role-playing shooter that seamlessly blends looting mechanics with strategic combat. Engage in intense gunplay, face off against formidable bosses and collect valuable loot while fighting to preserve humanity's future.

iBUYPOWER and HYTE Unveil New Product Line Themed After HoYoverse's Honkai: Star Rail

iBUYPOWER, a leading manufacturer of high-performance prebuilt gaming PCs and its lifestyle PC peripherals brand HYTE are joining forces in a new partnership with HoYoverse for a product line-up inspired by HONKAI: STAR RAIL's Silver Wolf, a gamer, genius hacker, and member of the Stellaron Hunters who can tamper with reality's data with the art of "aether editing". Fans can get a first look at this lineup during Anime Expo 2024, where a Silver Wolf-themed prebuilt PC, limited edition keycaps, and products from our Official HYTE Y70 Silver Wolf "Stellaron Hunters Upgrade" which includes Silver Wolf-themed attire from the Asian-American streetwear brand M.RAGE, will be on display from July 4-7 at Booth E-40 and E-45 in the Entertainment Hall.

HYTE's collaboration aims to highlight Silver Wolf's in-game style, as the Official HYTE Y70 Silver Wolf Limited Edition Case has the character emblazoned on the front and side tempered glass panels, with iconography, signature marks, and lavender accents adorned all over the case. Her distinct flair extends to the rest of the chassis with matching trim based on her color scheme. The back-ventilation panel also shows custom 'Bubble Gum chibi' character artwork next to the 'WANTED' Silver Wolf Bounty Badge above the Y70's drive bay slot, which starts at 5100000001 and is an easter egg to HONKAI: STAR RAIL's in-game lore.

Q3 Contract Prices of NAND Flash Products Constrained by Increased Production and Lower End-User Demand; Estimated to Rise by 5-10%

TrendForce reports that while the enterprise sector continues to invest in server infrastructure—especially with the rising adoption of AI driving demand for enterprise SSDs—the consumer electronics market remains lackluster. This, combined with NAND suppliers aggressively ramping up production in the second half of the year, is expected to push the NAND Flash sufficiency ratio up to 2.3% in the third quarter, curbing the blended price hike to a modest 5-10%.

This year, NAND Flash prices saw a robust rebound as manufacturers kept production in check during the first half, helping them regain profitability. However, with a noticeable ramp-up in production and sluggish retail demand, wafer spot prices have dropped significantly. Some wafer prices are now over 20% below contract prices, casting doubts on the sustainability of future price hikes.

Schneider Electric Announces European Availability of New APC Back-UPS Pro Gaming UPS

Schneider Electric, the leader in digital transformation of energy management and automation, has today announced the availability of its APC Back-UPS Pro Gaming uninterruptible power supplies (UPS) in Europe. Celebrating 40 years of Legendary Reliability and leadership in critical power protection during 2024, the new, stylish, and state-of-the-art UPS has been designed to protect gaming equipment from power outages and deliver a robust power connection, despite energy spikes and failures.

Back-UPS Pro Gaming has been specifically designed with gamers, streamers, and influencers in mind, delivering uninterruptible power protection, even in regions where the grid is unstable, keeping GPU-powered PCs, leading consoles, streamers, and gamers connected to both their online gaming experiences and audiences, regardless of power disruptions. To deliver robust protection, APC Back-UPS Pro Gaming UPS features sine wave battery backup power - delivering the smooth electrical current required by sensitive electronics and AVR (Automatic Voltage Regulation), and helping to protect against power irregularities that can result in glitches and buffering during an outage to extend the lifespan of gaming equipment.

Report: US PC Market Set for 5% Growth in 2024 Amid a Healthy Recovery Trajectory

PC (excluding tablets) shipments to the United States grew 5% year-on-year to 14.8 million units in Q1 2024. The consumer and SMB segments were the key growth drivers, both witnessing shipment increases above 9% year-on-year in the first quarter. With a strong start to the year, the market is now poised for a healthy recovery trajectory amid the ongoing Windows refresh cycle. Total PC shipments to the US are expected to hit 69 million units in 2024 before growing another 8% to 75 million units in 2025.

For the third consecutive quarter, the consumer segment showed the best performance in the US market. "Continued discounting after the holiday season boosted consumer demand for PCs into the start of 2024," said Greg Davis, Analyst at Canalys. "However, the first quarter also saw an uptick in commercial sector performance. Shipment growth in small and medium businesses indicates that the anticipated refresh brought by the Windows 10 end-of-life is underway. With enterprise customers set to follow suit, the near-term outlook for the market remains highly positive."

DRAM Prices Expected to Increase by 8-13% in Q3

TrendForce reports that a recovery in demand for general servers—coupled with an increased production share of HBM by DRAM suppliers—has led suppliers to maintain their stance on hiking prices. As a result, the ASP of DRAM in the third quarter is expected to continue rising, with an anticipated increase of 8-13%. The price of conventional DRAM is expected to rise by 5-10%, showing a slight contraction compared to the increase in the second quarter.

TrendForce notes that buyers were more conservative about restocking in the second, and inventory levels on both the supplier and buyer sides did not show significant changes. Looking ahead to the third quarter, there is still room for inventory replenishment for smartphones and CSPs, and the peak season for production is soon to commence. Consequently, it is expected that smartphones and servers will drive an increase in memory shipments in the third quarter.

Aspyr Announces STAR WARS: Bounty Hunter, Coming to PC & Consoles August 1

Aspyr is excited to announce STAR WARS: Bounty Hunter, in collaboration with Lucasfilm Games, a new title that brings the original STAR WARS: Bounty Hunter (2002) to modern platforms with visual enhancements, improved environmental textures, new dynamic lighting effects, and a new flashlight tool for navigating dark places. STAR WARS: Bounty Hunter will launch on Aug. 1, 2024, for Nintendo Switch, PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, and PC via Steam for the suggested retail price of $19.99 and is available to pre-order today with a 10% discount until the official launch.

Become the most feared Bounty Hunter in the galaxy! As Jango Fett, you'll have to jump, jetpack, climb, and maneuver in this iconic action-adventure game featuring a variety of visual improvements on modern platforms, as well as Steam Deck support and a number of DualSense controller features for PlayStation 5 players.

This Week in Gaming (Week 26)

As we enter the last week of June and head towards darkness again in the Northern Hemisphere (remember, it's only six months until Christmas), we can look forward to another slow week of new releases. This week's major release is a remake of a puzzle adventure game from 1997. There's also a strategy game DLC, a shootout, a time travel adventure, some racing and some chasing to look forward to, if that's your kind of thing.

Riven / This week's major release and remake / Tuesday 25 June
Riven takes you on a journey through dense jungles, awe-inspiring caverns, and monolithic structures. Explore a world bent to the whims of a man who sees himself as a god and where every corner will immerse you in an otherworldly adventure. Uncover a story of intrigue, betrayal, and a civilization teetering on the brink of collapse as you solve intricate puzzles to unlock the secrets of Riven. Built from the ground-up and expanded from the award-winning original game released in 1997. Steam Link

Amazon Games Details Throne and Liberty Open Beta Launch

Amazon Games and NCSOFT announced today that THRONE AND LIBERTY, a free-to-play MMORPG featuring massive-scale combat in a dynamic world, will launch in North and South America, Europe, Australia, New Zealand, and Japan on Tuesday, September 17, 2024. The game will be available on PC, PlayStation 5, and Xbox Series X|S, with cross-platform play enabled.

"On behalf of Amazon Games and NCSOFT, I'm proud to announce that THRONE AND LIBERTY will launch on September 17, 2024. We all know fans around the world have been eagerly waiting for news on when they can jump into the game," said Merv Lee Kwai, Head of Third-Party Publishing at Amazon Games. "We can't wait to show you what we've been working on, and invite you to experience it all for yourself when the game launches this September."

Report: China's PC Market to Contract 1% in 2024 Before 12% Rebound in 2025

The PC (desktops, notebooks, and workstations) market in Mainland China is forecast to contract by 1% in 2024 according to the latest Canalys data. The first quarter of the year already saw a sharp decline, with shipments down 12%, in contrast to the global market which returned to growth. Desktop shipments are expected to perform well in 2024, growing 10% annually as they benefit from commercial sector refresh demand, especially from large state-held enterprises and local governments. Notebook shipments are set to drop 5%, as demand from consumers and the private sector is anticipated to remain cautious on short-term expenditure such as PCs.

China's PC market trajectory is diverging from global trends in its recovery journey. In Q1 2024, the commercial sector bore the brunt of the market downturn, undergoing a 19% decline due to weak IT spending by large enterprises. The decline in consumer shipments was milder, with shipments dropping 8%. However, despite the muted performance in 2024, significant local developments point to a stronger market in 2025, in which PC shipments are expected to grow 12%.
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