Interesting design choice. I would have liked to see a two fan beefier reference model for cooling overkill. With a mild OC I bet it will beat a 1080 ti across the board. Honestly at $399 seems like a fair deal to me. I find that impressive. At least the industry hasn't completely stalled.

What is even the point if one cannot even dream of buying it retail

lynx29Interesting design choice. I would have liked to see a two fan beefier reference model for cooling overkill. With a mild OC I bet it will beat a 1080 ti across the board. Honestly at $399 seems like a fair deal to me. I find that impressive. At least the industry hasn't completely stalled.

$400 is a fair deal? What are you smoking? It's replacing the 5700xt in performance at the same price 2 years later. If anything it's an indication that the industry has completely stalled…

Even against the competition it's terrible value if you could actually buy them at MSRP. The 3060Ti at $399 is a good deal faster.

Price makes sense this period of time. But if prices of other models come down to MSRP, this card should see a big reduction, like $100 less.

napata$400 is a fair deal? What are you smoking? It's replacing the 5700xt in performance at the same price 2 years later. If anything it's an indication that the industry has completely stalled…

Even against the competition it's terrible value if you could actually buy them at MSRP. The 3060Ti at $399 is a good deal faster.

good point. sadly this is the new normal though... as John said above.

napata$400 is a fair deal? What are you smoking? It's replacing the 5700xt in performance at the same price 2 years later. If anything it's an indication that the industry has completely stalled…

Even against the competition it's terrible value if you could actually buy them at MSRP. The 3060Ti at $399 is a good deal faster.

Same price is... not same. Today dollar is cheaper than those before 2 years. Much more than official inflation.

TumbleGeorgeSame price is... not same. Today dollar is cheaper than those before 2 years. Much more than official inflation.

yep, and it's only going to get worse... USA is looking at 30 trillion in debt soon... at 28 now... inflation to the moon!

250 max from me, otherwise nope.

Another x6xx card at a price point that used to get you a x8xx, or at least a x7xx. Just... no.

bugAnother x6xx card at a price point that used to get you a x8xx, or at least a x7xx. Just... no.

have you been to the grocery store lately? everything is skyrocketing in price. this is the new normal.

lynx29have you been to the grocery store lately? everything is skyrocketing in price. this is the new normal.

Not really, not in my grocery stores.

lynx29have you been to the grocery store lately? everything is skyrocketing in price. this is the new normal.

All I was saying is I'm not buying at this new "normal".
At $400 I'm expecting something can get 60fps at 4k (with some reduced details).

lynx29have you been to the grocery store lately? everything is skyrocketing in price. this is the new normal.

The mood of the day is not a new normal and when the dust settles, most things are what they have always been. Pandemic is moving to an end. High demand vs lowered ptoduction is still an issue.

I guess I'm just too jaded and burned out for this stuff anymore. I can't seem to get excited for a $400 1080P graphics card (if it will even be available at msrp, which is unlikely) in the year 2021.

If that is the performance it should be around the MSRP price of the 3060 (Non TI) which is $329 nothing more nothing less. $400 should be reserved for a prospective 6700.

And thats gonna translate to like 800$+ on the current market and where I live, yeah nope. '5600 XT goes for ~600$ on the second hand market here'

I know that things most likely won't go back to the previous 'normal' but I'm still not willing to pay more than 500$ for a GPU and thats already pushing my comfort/budget zone.

the world needs sub-329,- RT-Cards
the 3060Ti MSRP is 399,- but is equal to a 6700XT in Perf
399,- for a 6600XT is way too expensive

napata$400 is a fair deal? What are you smoking? It's replacing the 5700xt in performance at the same price 2 years later. If anything it's an indication that the industry has completely stalled…

Even against the competition it's terrible value if you could actually buy them at MSRP. The 3060Ti at $399 is a good deal faster.

I was thinking the same thing. This card is certainly not going to be RTX 3060 Ti fast, and with the same amount of VRAM, I definitely don't think the MSRP makes sense. And indeed, it probably makes more sense to just get a RX 5700 XT if it is still available since the memory bus is 2x the 6600XT. In fact, I wonder how this performs against the smallest Ampere card now, the RTX 3060. Considering the RTX 3060 comes with a wider memory bus, and more 50% more VRAM, if the performance is close, I don't think this product makes any sense.

_Flarethe world needs sub-329,- RT-Cards
the 3060Ti MSRP is 399,- but is equal to a 6700XT in Perf
399,- for a 6600XT is way too expensive

At USD 399, I expect to see quite a lot of stock left on the shelves. I am already observing RX 6700 XT being quite readily available, though generally at a very high price.

Just as a point of reference, when I bought my R9 390 (when Vega 64 was new,) it cost about $330 USD for me. When I bought a Vega 64 before the next line of GPUs were about to come out, I spent $400 USD. Now we're saying that a mainstream card is going to cost $400 USD? Thanks, but no thanks. I'll keep waiting.

The problem is "profit margin". Nvidia's share price is moving up to $1000 and I was reading someone saying that with the help of software and AI, Nvidia could move it's profit margin over 70%. It's now at 63-65% I think? If they move their profit margins that high, I doubt they will keep lower profit margins for their hardware.
Nvidia started moving prices up from the introduction of the first GTX Titan. That card was created to justify higher price points, price points that RTX cards had passed. Also let's not forget that for a few years now Nvidia is using it's second chip as the basic for models that based on their naming should be based on the biggest chip. This is happening for years. Nvidia tried to use PhysX 10 years ago to justify higher prices and lately RayTracing. So don't expect any kind of love from Nvidia.

AMD is at 43-45%? And they have a great momentum thanks to Ryzen's success to build a premium profile. And you can't build a premium profile by selling cheap. So, considering the fact that their profit margin is much lower than Nvidia's and Intel's I am pretty sure they will try to exploit this situation, with scalpers and miners, to move prices higher. They need to move at 60%, so we can forget any kind of love from AMD also. FSR and FreeSync are free, but don't expect them to come completely free. Their cost will be integrated in card and CPU prices.

Can Intel save us? Probably not. Intel is a company with a 30 years old mentality "I am the No 1, I am the biggest brand in the world, I do not sell cheap". Except if the competition is killing me and first generations of graphics cards have more bugs than a plain. And when they start making CPUs and GPUs that people would want to buy, they will start raising prices again. So we can expect a little love from Intel as long as they are having manufacturing problems and they want beta testers for their graphics cards.

400usd?!? Anyone who defends this needs to get their head checked or better stop living off their parents money!money is earned hard to give away so cheaply.

Turmania400usd?!? Anyone who defends this needs to get their head checked or better stop living off their parents money!money is earned hard to give away so cheaply.

Relax, this is just the MSRP of a reference board that doesn't exist. You won't be able to get anywhere near these things for less than $600.

RX 6600 XT on par with 1080 Ti for $399? WTF??? It's the same MSRP as that of 5700 XT! Thank you Lisa & Co for giving us 7% more performance for the same price 2 years later. VERY generous of you and your shareholders. But for some unexplainable reason, my wallet is starting to turn green. It must be Ngreedia's 3060TI MSRP infecting the colors :(

I wait for RTX GTX 30* series or even only GT 30* cards. With big price and power consumption reduction.

That price is sigh inducing indeed. The single fan reference model MSRP should be 299. 330-350 for custom aib. Much rather get a Series S if you're going to make me pay 400 for this level of performance.