Wednesday, November 3rd 2021

Hexus.net and Bit-Tech.net Bid Farewell, Former Staff Tease New Online Venture

Today was a sad day for the ever-shrinking world of PC and tech media, with two UK-based websites ceasing active operations as of November 1, 2021. Hexus.net, more commonly referred to simply as Hexus by its readers and fans alike, was started by David Ross in 1998. It grew in popularity enough to be the flag bearer for David's The Media Team group, which included under its umbrella entities including "PC-Max.de, Foodie Paradise Cranble, and cult-classic Sick Chirpse" as he puts it himself. Clearly things were going well at a point, with one of my favorite modding-centric website, Bit-Tech.net, added to the portfolio. While Hexus remained an international force in our field, Bit-Tech arguably had more passionate a reader base that made PC DIY builds what it is today. There were sponsored build competitions and mods that gave the likes of Overclock.net, at least in its heyday, a running for its money. Between the two, TechPowerUp editors made friends with some of the most talented people to step into this industry, including davido_labido who was our peripheral editor before he left for Bit-Tech, and eventually Alphacool. There were many press events, media dinners, and even frustrating product launches shared and attended together that will always be cherished!

Both Hexus and Bit-Tech announced today that the websites as we know it will cease to exist, with no more new activity coming from the editorial team under those banners. It's no doubt led to speculation galore about whether this was a financial move, but it is not our place to speculate. What matters more is knowing that, at least for the foreseeable future, the online assets of both websites will remain available. This includes YouTube channels and forums for all to see, as well as the home page for those wishing to not lose on the published news and reviews alike. TechPowerUp takes solace in knowing that some of the now-former staff have already teased a new website in the making—one that is supposed to be launching imminently to take advantage of traffic inbound with Intel's Alder Lake launch. This does confirm that it was not a shock or surprise to anyone, and that it is not the end for content from some of them at least. We hope that everyone inevitable lands on their feet, and would like to take this time to welcome Hexus and Bit-Tech members who feel wanting for more discussions and content.

Update Nov 3rd: Former staff, Tarinder and Parm have launched a new website called Club386 (club386.com), which borrows naming from the famous Intel 386 architecture of the 80s. With the launch of Intel Alder Lake scheduled for tomorrow, Club386 has a review incoming to use that traffic and kickstart its journey as a hopefully successful independent tech media.
Sources: Hexus, Bit-Tech, Club386
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40 Comments on Hexus.net and Bit-Tech.net Bid Farewell, Former Staff Tease New Online Venture

#1
MIRTAZAPINE
This is so sad. :( It feels like the memories of the 2000s slowly disappearing . These are the sites I first went to learn about PC diy. At least the site and forums would be up right?
Posted on Reply
#2
ViperXTR
Same, ive learned so many things about PC stuff from them as well
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#3
Rowsol
I've never heard of either of them.
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#4
outpt
been visiting their website for years. to bad
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#5
sillyconjunkie
Hexus and Bit-Tech will be back. Same with overclockers.com. In the future Anandtech, Kitguru, Guru3d.net and others will return to their normal, non-advertising roots..

But not [H]ardOCP. Later Kyle. :) Same with Tom's..advertising site from day one and the model for others. Techpowerup?

Most used to be great sites for unbiased reviews and semi-saucy forums. Then media/advertising/corporate giants stepped in with big pockets and a lot of arguments formed.

Good riddance..Welcome home.
Posted on Reply
#6
davido_labido
EKWB Rep
As with TechPowerUp, I saw bit-tech as a home. Even though I am no longer a regular visiter to forums (which I intend to change as I much prefer them!) I do check the websites often, usually outside of my working requirements. It's such a shame that the sites will no longer be around.

Now, just make sure TPU stays around. I need to make sure I have at least one site that ticks my boxes :D
Posted on Reply
#7
sillyconjunkie
davido_labidoNow, just make sure TPU stays around. I need to make sure I have at least one site that ticks my boxes :D
Case in point. Expect more responses like this as we transition away from advertising-centric sites to more unbiased ones.

For those younger members who don't understand, Techpowerup.com is primarily an AMD/Nvidia advertising site.

..and already under new unbiased management. Expect unbiased changes.
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#8
lexluthermiester
Saw that coming. Surprised it didn't happen sooner. Why? Both sites were struggling to stay relevant in a world dominated by streaming video. Not to mention the site format for each was messy and very dated. There's something to be said about function before fashion, but when you're lacking both and lacking a sense of direct as well, it's only a matter of time before the end comes. Honestly, I'm shocked Tom's Hardware is still around. Until recently that site is an ugly-as-poo, pathetic mess.
sillyconjunkieHexus and Bit-Tech will be back. Same with overclockers.com.
No, they won't. Time and the march of progress waits for no one.
sillyconjunkieIn the future Anandtech, Kitguru, Guru3d.net and others will return to their normal, non-advertising roots..
Wishful thinking.

So when did the two(Hexus & BitTech) merge?
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#9
sepheronx
sillyconjunkieCase in point. Expect more responses like this as we transition away from advertising-centric sites to more unbiased ones.

For those younger members who don't understand, Techpowerup.com is primarily an AMD/Nvidia advertising site.

..and already under new unbiased management. Expect unbiased changes.
What?

I have been dealing with computers as an enthusiast since the late 90's. I would say with all my experience, TPU has been the least biased. Yeah, maybe the press release posts are nothing but adverts, but that is how they make money to stay afloat. Their testing methodology is still the best.

Youtubers on the other hand are abysmal for most part. There are good tubers around, but on average they are just giant advert videos.
Posted on Reply
#10
sillyconjunkie
lexluthermiesterNo, they won't. Time and the march of progress waits for no one.

Wishful thinking.

So when did the two(Hexus & BitTech) merge?
Processor progress waits for no one.. GPU progress waits for no one.. FAB progress waits for no one.. Ethical design advancement waits for no one..

Logical thinking.

They didn't. They're just "old" and reputable.
sepheronxYoutubers on the other hand are abysmal for most part. There are good tubers around, but on average they are just giant advert videos.
Reverse psychology. TPU and Tom's are full of "hidden" youtubers.

Relying on adverts for operating revenue vs. the entire site as one big advert..(for company x + y operating revenue).
Posted on Reply
#11
W1zzard
sillyconjunkieFor those younger members who don't understand, Techpowerup.com is primarily an AMD/Nvidia advertising site.

..and already under new unbiased management. Expect unbiased changes.
lol first time i hear of this, what makes you think that?
sepheronxpress release posts are nothing but adverts, but that is how they make money to stay afloat
press releases are posted for free
Posted on Reply
#12
ir_cow
Unbiased and opinion reviews are different then paid content.

Remember this. Lots of tech sites are strictly pay for a good review. It is just how it is. Anyone who reads content here regularly will know this isn't a issue at TPU.

The amount of times I reviewed something that clearly has flaws, only to find a perfect score from someone else makes me question the legitimacy of some sites. It's okay to have a opinion and be bias. I welcome those who have a different view as it broadens my own. But being paid for a good review is not okay. We as a community have so little left of legitment tech sites.
Posted on Reply
#13
sepheronx
W1zzardlol first time i hear of this, what makes you think that?


press releases are posted for free
Good to know.
Posted on Reply
#14
VSG
Editor, Reviews & News
sillyconjunkieCase in point. Expect more responses like this as we transition away from advertising-centric sites to more unbiased ones.

For those younger members who don't understand, Techpowerup.com is primarily an AMD/Nvidia advertising site.

..and already under new unbiased management. Expect unbiased changes.
I'll have some of what you are having, must be nice and dreamy.
Posted on Reply
#15
lexluthermiester
VSGI'll have some of what you are having, must be nice and dreamy.
Say no to drugs!!
Posted on Reply
#16
Chrispy_
When TechReport ended its decline (started when Scott Wasson was given a job offer too good to refuse by AMD) I came to TPU - mainly because I'd already been reading the site for years, but also because TPU is more than just news/forums - it has useful things that will hopefully ensure its survival:
  • GPU-Z is one of the most popular utilities out there, almost everyone dealing with graphics card tuning uses it and MSI afterburner.
  • TPU is also the #1 English-speaking GPU BIOS repository on the net. I don't think GPU BIOS flashing is going away any time soon.
  • It also has tier-1 contributors such as Aris, chief engineer at Cybenetics and 1usmus of Ryzen DRAM calculator fame. Even if they aren't exclusive to TPU it's great to see them so directly involved with the site.
I'm sure there are many more reasons that TPU will survive longer than its struggling peers but as a stark reminder to you all that even big sites can fall - please check you have whitelisted TPU on your adblocker. Ad revenue isn't much but across thousands of daily readers it surely helps as the media industry shifts to YouTube.
Posted on Reply
#17
ppn
Lately I was hoping to win some competition over there, a video card at least.
As for the ads it probably only matters if you click on the ad and get redirected, and buy something in the end.
(not using any blockers at all)
Posted on Reply
#18
Baum
this website was one of the bigger repository for RX580 video bios flash to rx590 i do remember :-/

sad to see them go
Posted on Reply
#19
TheoneandonlyMrK
sillyconjunkieCase in point. Expect more responses like this as we transition away from advertising-centric sites to more unbiased ones.

For those younger members who don't understand, Techpowerup.com is primarily an AMD/Nvidia advertising site.

..and already under new unbiased management. Expect unbiased changes.
For younger members who don't understand.

Anyone can post an opinion in a forum, it could get deleted but sometimes even total rubbish, sticks around.
Posted on Reply
#20
mechtech
Rather unfortunate. Reminds me of when TechReport started its downward slide.

hopefully all the employees have other work lined up.

Tech sites and good data are getting rarer by the year. I hope the ones remaining can fill the voids and get additional users and have enough income to carry on for such a great resource for everyone.
Posted on Reply
#21
dirtyferret
very sad, two very good sites. Our list of professional review sites grows ever more thin
W1zzardlol first time i hear of this, what makes you think that?
c'mon wasn't that you in the Ferrari with the custom W1zzard license plate I saw the other day? :D
Posted on Reply
#22
W1zzard
dirtyferretc'mon wasn't that you in the Ferrari with the custom W1zzard license plate I saw the other day? :D
car = biggest waste of money, i barely drive 2000 km a year, so no :)
Posted on Reply
#23
dirtyferret
W1zzardcar = biggest waste of money, i barely drive 2000 km a year, so no :)
I forgot your motto so no need for a fast car :)

Posted on Reply
#24
arduum
OMG!!!!!!....o_Oo_O:cry::cry::cry::cry::eek::eek::eek::eek::eek:
Posted on Reply
#25
davido_labido
EKWB Rep
sillyconjunkieCase in point. Expect more responses like this as we transition away from advertising-centric sites to more unbiased ones.

For those younger members who don't understand, Techpowerup.com is primarily an AMD/Nvidia advertising site.

..and already under new unbiased management. Expect unbiased changes.
What? The guys here are rather unbias, to the point where it can be frustrating, yet I welcome it. Without unbiased media, we won't see any issues before products are released. We are far happier for issues to be bought up with media samples as we usually have only made a single batch by then and we can rectify issues. If they are bias and don't tell us anything other than what we want to hear, we just get shafted when customers get the product.
sepheronxWhat?

I have been dealing with computers as an enthusiast since the late 90's. I would say with all my experience, TPU has been the least biased. Yeah, maybe the press release posts are nothing but adverts, but that is how they make money to stay afloat. Their testing methodology is still the best.

Youtubers on the other hand are abysmal for most part. There are good tubers around, but on average they are just giant advert videos.
Can confirm, press releases just go to an inbox then basically get copied/pasted here. We send them the PR, we don't pay for it, it keeps you guys in the know and gives us a platform to do so. Many websites do the same as it is nice filler content and keeps people clicking. It is a win/win and we appreciate it!
ir_cowUnbiased and opinion reviews are different then paid content.

Remember this. Lots of tech sites are strictly pay for a good review. It is just how it is. Anyone who reads content here regularly will know this isn't a issue at TPU.

The amount of times I reviewed something that clearly has flaws, only to find a perfect score from someone else makes me question the legitimacy of some sites. It's okay to have a opinion and be bias. I welcome those who have a different view as it broadens my own. But being paid for a good review is not okay. We as a community have so little left of legitment tech sites.
Honestly, many tech sides don't allow for paid reviews - at all. Like, even if we want something reviewed quickly and we would like to pay to get it done (I must stress, not paying for a good review, but just to have a review done ASAP so we can get the product seen) the vast vast majority will turn it down and do it for free in the near future instead.

We might do something where we will pay for some kind of separate content, such as a giveaway or some advertising, and bundle the review in with that, but the content and the reviews are separate and on numerous occasions, we have had a review that isn't positive, alongside the paid content. Is it perfect? well, not to those who pay for it, but the integrety of many websites is worth more than the money we pay.

The people who usually give silly reviews saying it is perfect are usually unpaid, but want to continue relationships and think this is the way to do it. Or it's the first couple times they have earned money from a review.
I don't care if our reviews are not perfect, or even if we have a really negative one, as long as the conserns are genuine and the test scenarios are fair. A lot of reviewers (particularly ones that have had a little bit of success, but haven't quite mananged to figure out how to make it pay) seem to think that bias reviews will help them and I have called a couple of people out on them, especially when I see 'cons: NONE'. No product is perfect. I always tried to give at least 2 or 3 negatives to a product, even if they were just very small issues that had no real bearing on the quality or functionality.

I could rant about the industry for hours and hours, especially about how people seem to think, compared to what I have seen in my (almost) 10 years in the industry. Are there shady goings on? Oh, yes, 100%. Usually by the rather large names that don't care where $50,000 gets thrown.
There are many great websites and YouTube channels that do put in the work and do as much as they can to make sure they are non-bias. I know from working for TPU that here is one of them. If I ever had really negagtive or overly positive review, I would mention it to W1zzard or one of the team and they would deal with the fallout from it, or probe me to see if I have missed anything, just to make sure I wasn't missing something. As long as we were being honest, that's what mattered. I really do miss working for W1zzard, he was a very easy person to work for and the guys I have met from TPU have all had a similar mindset. I believe a bunch of others are similar though, it's just we only see the front end, rather than the big picture.
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