Posts throughout the Board Channels forums have begun to paint a picture of increased prices for AMD's board partners. That 10% change will reportedly translate towards a $20 to $40 effective increase. While there is no confirmation on whether or not this increase will be passed on to the final, weakest link in the chain - the customer - the current state of and prices in the graphics card market would certainly allow for this price differential to be diluted in the distribution channel.

The pricing change is expected to come into effect in one or two weeks from now, in the next shipment to board partners. This price increase marks the second such move by AMD in the span of two consecutive months; AMD had reportedly already increased board partner pricing by around 9% for the current month of November, compared to October. Reasons for the price increase are cited as either a response to the increased demand of the holiday season - no need for AMD to leave money on the table for board partners to solely pick up themselves - or due to TSMC's recent price hikes for 7 nm wafers. Interestingly, it's reported that AMD has failed to update pricing on any other of its 7 nm node products, such as Ryzen 5000 series - but the competitive and pricing landscape is completely different there.