Thursday, November 25th 2021
AMD Reportedly Increases RX 6000 Series Board Partner Pricing by 10%
Posts throughout the Board Channels forums have begun to paint a picture of increased prices for AMD's board partners. That 10% change will reportedly translate towards a $20 to $40 effective increase. While there is no confirmation on whether or not this increase will be passed on to the final, weakest link in the chain - the customer - the current state of and prices in the graphics card market would certainly allow for this price differential to be diluted in the distribution channel.
The pricing change is expected to come into effect in one or two weeks from now, in the next shipment to board partners. This price increase marks the second such move by AMD in the span of two consecutive months; AMD had reportedly already increased board partner pricing by around 9% for the current month of November, compared to October. Reasons for the price increase are cited as either a response to the increased demand of the holiday season - no need for AMD to leave money on the table for board partners to solely pick up themselves - or due to TSMC's recent price hikes for 7 nm wafers. Interestingly, it's reported that AMD has failed to update pricing on any other of its 7 nm node products, such as Ryzen 5000 series - but the competitive and pricing landscape is completely different there.
Source:
Videocardz
The pricing change is expected to come into effect in one or two weeks from now, in the next shipment to board partners. This price increase marks the second such move by AMD in the span of two consecutive months; AMD had reportedly already increased board partner pricing by around 9% for the current month of November, compared to October. Reasons for the price increase are cited as either a response to the increased demand of the holiday season - no need for AMD to leave money on the table for board partners to solely pick up themselves - or due to TSMC's recent price hikes for 7 nm wafers. Interestingly, it's reported that AMD has failed to update pricing on any other of its 7 nm node products, such as Ryzen 5000 series - but the competitive and pricing landscape is completely different there.
28 Comments on AMD Reportedly Increases RX 6000 Series Board Partner Pricing by 10%
They could increase it by 100 bucks and literally nothing would change.
People that care and need every bit of saving aren't in the position to buy the cards anyway. On the other hand, scalpers and miners don't care, they'll goble it at whatever the price is.
Besides, I feel that selling an RX570 successor for twice the Polaris' msrp is more than enough profit.
Most people define fixed budgets, and not willing to pay the overcharging prices. They simply postpone the purchase indefinitely till better times regarding the pricing come.
It simply doesn't make sense to sell Radeon RX 5500 XT for more than Radeon RX 6600 XT and over $600-650.
It just shows that TSMC are running into even more supply issues than last year! The console makers also all universally agreed that they can't supply as many consoles as planned!
It's going to be another year for fully-vaccinated port/factory/ship workers to be able to staunch all these issues (and only then will we have a good idea of the whole gaming market trends!)