With only three major players left in the hard disk drive market-Seagate, Toshiba and WDC-the shipment of hard drives ought to be fairly stable, but demand is down across all manufacturers by anything from close to 30 percent to around 40 percent in the case of Toshiba. According to data from Trendfocus that was posted by Storage Newsletter, demand is down across all market segments or at best case flat compared to last year. Nearline enterprise drives remained flat at around 19 million units compared to last year, but performance enterprise storage is down to around 2.5 million units for the last quarter.

On the desktop and consumer electronics side of things, things are even more dire, with both 3.5-inch and 2.5-inch drive shipments dropping by 30 and 40 percent respectively. Around 13 million 3.5-inch hard drives and 11 million 2.5-inch drives were still shipped in Q2, but with lower demand for computers and more and more computers moving to SSDs, hard drives have been relegated to backup duties when it comes to most consumer purchases. Seagate was the company least affected by the drop in demand, but is still seeing close to a 30 percent drop in demand, with WDC second at over 30 percent and Toshiba, as mentioned, by maybe as much as 40 percent, which doesn't bode well for the company, as it's the smallest manufacturer of hard drives.