
"Unpopular" microSD Express Cards Snapped Up in Japan; Switch 2 Showcase Inspired Sudden Buyer Interest
Up until very recently, the microSD Express format was viewed as a commercial disappointment for involved manufacturers and suppliers. Potential buyers were not attracted to premium price points; as demanded by designs that can leverage (up to) 900 MB/s read speeds. Hermitage Akihabara—a Japanese electronics and computer hardware chain—has tracked an alarmingly sharp climb in demand for microSD Express products. The popular retailer documented this recent trend across several articles, with last week's investigation diving deep into units selling: "at a rate of 337.62 cards per hour!" The upcoming launch of a highly-anticipated mainstream gaming device has seemingly sharply driven up sales of a largely forgotten storage format. Hermitage Akihabara explored this unprecedented turnaround in fortunes: "Nintendo's influence is amazing. The 'microSD Express card,' which had hardly any sales due to lack of use, sold out in an instant as soon as it was announced that it would be used in the Nintendo Switch 2. It was sold out not only in (our) Akihabara shops but also on EC sites nationwide, and it caused such a stir that it was even covered in the general news."
Hermitage Akihabara expects to replenish its stock within a non-specific timeframe—but prices could remain "quite high," due to manufacturers (reportedly) being fairly conservative with production output. The store's "behind the scenes of the microSD Express card sellout" news piece outlined some compelling data points: "our mail order service received a large number of orders. According to the calculations made by the mail order staff, they were selling at a rate of 5.63 units per minute, or 337.62 units per hour, which was also a surprise. Of course, we didn't have that much stock, but it seems that we were selling as much as we had. One interesting thing is that most of the buyers ordered only one copy. At most, three copies were purchased, and more than 80% of people ordered one copy. Most of the buyers were pure users who wanted to save one to use with the Switch 2." As reported earlier in the month, Lexar has readied the world's first 1 TB microSD Express card. Their $199.99 (MSRP) 1 TB PLAY PRO microSDXC Express model is already available to purchase, months in advance of Switch 2's global launch date (June 5). Industry insiders believe that Samsung is collaborating with Nintendo on an "official" range of microSD Express cards.
Hermitage Akihabara expects to replenish its stock within a non-specific timeframe—but prices could remain "quite high," due to manufacturers (reportedly) being fairly conservative with production output. The store's "behind the scenes of the microSD Express card sellout" news piece outlined some compelling data points: "our mail order service received a large number of orders. According to the calculations made by the mail order staff, they were selling at a rate of 5.63 units per minute, or 337.62 units per hour, which was also a surprise. Of course, we didn't have that much stock, but it seems that we were selling as much as we had. One interesting thing is that most of the buyers ordered only one copy. At most, three copies were purchased, and more than 80% of people ordered one copy. Most of the buyers were pure users who wanted to save one to use with the Switch 2." As reported earlier in the month, Lexar has readied the world's first 1 TB microSD Express card. Their $199.99 (MSRP) 1 TB PLAY PRO microSDXC Express model is already available to purchase, months in advance of Switch 2's global launch date (June 5). Industry insiders believe that Samsung is collaborating with Nintendo on an "official" range of microSD Express cards.