Tuesday, September 6th 2022

OWC Acquires Apple Trade-in Company SellYourMac.com

OWC, a leading customer-focused creator of innovative solutions that have enabled individuals, businesses, content professionals, and educators to get maximum usefulness from their technology investment for over 30 years, today announced the acquisition of SellYourMac.com, the world's most trusted and highest ranked Apple trade-in company.

SellYourMac.com has been a leader in Apple trade-ins since its inception in 2009, and offers a fast, safe, and easy way for Apple users to cash in used Apple devices. The combination of SellYourMac.com's easy to use trade in platform and OWC's experience and trust in the Apple marketplace helps establish OWC as the #1 place for Apple users worldwide to trade in their Apple devices.
"Being a part of the OWC family helps us work towards achieving our vision of being the #1 most trusted and known Apple trade in company in the world," said Brian Burke, Chief Mac Man at SellYourMac.com. "I've long admired OWC as a growing and successful company within the Apple ecosystem and we are beyond excited to take SellYourMac.com onward and upwards together as part of OWC."

"This is a win for everyone. I am excited to welcome a great team to OWC as we incorporate their amazing, easy to use, SellYourMac.com trade-in website and technology. More Macs, iPhones, and iPads find continuing purpose with their next owner and a fair trade-in from their present," said Larry O'Connor, Founder/CEO of OWC. "Our Apple Refurbishments division is now even better for all of our customers' buy and trade-in/sell needs."
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2 Comments on OWC Acquires Apple Trade-in Company SellYourMac.com

#1
NC37
Amazing how OWC has remained viable and continues to exist after Apple killed the upgrade market back in 05. The entire industry practically shuttered yet OWC held on. Diversifying definitely matters.
Posted on Reply
#2
bonehead123
Now the question is: how much will they be reducing the trade-in amounts they offer in order to finance this merger/acquisition ?

Back in the day, OWC used to be da bomb place for all things Mac, and they took full advantage of their unique market segment to justify their overpriced products. But that was when most parts & peripherals had to be made specifically to work with macs, stuff that few other retailers would even bother stocking...

However, with Apple adopting moar & moar standards like USB-C and whatnot, I'm not sure how OWC will be able to maintain their marketshare...
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Nov 12th, 2024 17:05 EST change timezone

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