Thursday, September 8th 2022
NVIDIA Possibly Flags Off the RTX 40-series Hype Train with "Project Beyond"
NVIDIA in a cryptic tweet earlier this morning (evening September 7 in the US); teased something it calls "Project Beyond," with no further description. It comes with an animation showing a bunch of green rays projecting outward. We're inclined to believe Project Beyond is a marketing campaign leading up to the launch of the next-generation GeForce RTX 40-series "Ada" graphics cards, given that it was tweeted from the NVIDIA GeForce handle, and not the main NVIDIA (corporate) handle. Intel used a similar overarching marketing campaign for the Arc "Alchemist" series, under "Odyssey." We should hear a lot more about NVIDIA's Project Beyond at the GTC conference slated for a little later this month.
Update 11:49 UTC: We're learning that NVIDIA is planning a GeForce-exclusive event on September 20.
Source:
NVIDIA GeForce (Twitter)
Update 11:49 UTC: We're learning that NVIDIA is planning a GeForce-exclusive event on September 20.
32 Comments on NVIDIA Possibly Flags Off the RTX 40-series Hype Train with "Project Beyond"
Oh lets not forget all the people that own crystal balls too, I can only hope to one day achieve their level of clairvoyance.
"Project" doesn't corelate well with just another launch of new Nvidia generation of GPUs.
"Project" sounds something Nvidia is working for a long time and has far reaching influence in the realtime graphics field in general.
And "beyond" sounds like that it achieves or aspire to achieve the first step for something that what current technology just can't touch.
It should be a new revolutionary technology feature that starting with Ada can be realized.
The obvious way to interpret it, is rays (green color for Nvidia if course) and say it's a realtime pathtracing implementation or something similar.
To me it looks like something is born/created out of a big bang (the Green bang, you heard it here first lol), so probably AI based acceleration of some kind (geometry, post effect, frame interpolation it could be many things, if it's frame interpolation AMD will have trouble but I doubt).
In that tone, let's throw out there the scenario that we may have a new player in the console space, Nvidia has the technology side in both hardware and software side, it has the developer/publisher relationship and they found a way to fund it using the current partners (ASUS/MSI/GB etc) by offer them competitive platform pricing and most importantly a game sales royalty percentage split incentive, lol!
We might actually see some REAL RT. NO REALLY. ITS ON RAAA
And numerous X'es, also.
I'm rather mildly excited, hype is somewhere out there in the junkyard sleeping with hopes and dreams. What I do know is that we're still in the midst of the PS5 gen and not at the start of a new one ushering in new games on new hardware. So there's that, I'm not seeing how anything revolutionary should make any kind of revolutionary change on the GPU market tbh.
The marketing just works, at least.Mhm yeah now I know you're just drunk :laugh:
We're at the start of recession.
But if it is nearly transparent to developer or has similar cost in time and money as a RTX or DLSS implementation had, it's not out of the realm of possibility.
One can dream, right?I guess you don't like like my tongue-in-cheek humour?
Then, I woke up.