NVIDIA in a cryptic tweet earlier this morning (evening September 7 in the US); teased something it calls "Project Beyond," with no further description. It comes with an animation showing a bunch of green rays projecting outward. We're inclined to believe Project Beyond is a marketing campaign leading up to the launch of the next-generation GeForce RTX 40-series "Ada" graphics cards, given that it was tweeted from the NVIDIA GeForce handle, and not the main NVIDIA (corporate) handle. Intel used a similar overarching marketing campaign for the Arc "Alchemist" series, under "Odyssey." We should hear a lot more about NVIDIA's Project Beyond at the GTC conference slated for a little later this month.

Update 11:49 UTC: We're learning that NVIDIA is planning a GeForce-exclusive event on September 20.