Thursday, September 22nd 2022

AMD Cuts MSRPs of Radeon RX 6000 Series Graphics Cards

Sep 22nd, 2022 08:21 Discuss (94 Comments)

AMD has come up with new MSRPs for its Radeon RX 6000 series RDNA2 graphics cards, in a bid to better compete against NVIDIA's RTX 30-series high-end cards, as the product lifecycles of both companies draw to a close. The new price list was finalized on September 15, and is beginning to take effect in popular online retailers. The latest prices see the top Radeon RX 6950 XT at $949, and the RX 6900 XT $699. The latter offers better value, as it's within 5% of the RX 6950 XT, while being $250 cheaper. The RX 6800 XT drops to $599, which makes it $100 cheaper still than the RX 6900 XT, while being within 5% relative performance. If you can find an RX 6800 (non-XT), its MSRP is set at $549.

MSRP cuts also take effect on performance-segment and mid-range SKUs. The RX 6750 XT is now a $419 SKU, and the RX 6700 XT is just $379. Both cards perform in the league of the RTX 3060 Ti and RTX 3070, making them interesting SKUs to consider. The RX 6650 XT, which replaces the RX 6600 XT from the product stack, is priced at $299. If you can find an RX 6600 XT, it should start around the $239-mark. The entry-level RX 6500 XT and RX 6400 are finally under the $200-mark where they belong, with the RX 6500 XT going for $169, and the RX 6400 at $149. NVIDIA already debuted its RTX 40-series "Ada" graphics cards, but only at the very high-end, with the RTX 4090 expected to go on sale mid-October, at $1,600. AMD's next generation will be unveiled on November 3.

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94 Comments on AMD Cuts MSRPs of Radeon RX 6000 Series Graphics Cards

#51

Vayra86

ARFIn a normal world, yes, but not in a world of nvidia fans who buy blindly without caring about the performance or anything specific.
They know nvidia only and buy nvidia only..

I think the current situation in topics around graphics cards shows the opposite, people buy from the vendor that has the best overall deal.

The fact that AMD 'fans' want to be blind to those deals in some of their aspects of it, is their problem. But price is not the only aspect for sure. Thing is, Nvidia ruled GPU for good reasons since Kepler. People bought stuff that simply just worked, and it took AMD until RDNA2 to turn things around. As with Ryzen, they'll need several solid generations of GPU before you really see a market shift. Reliability and building trust takes time. Consistency matters, its one of the same reasons Intel can keep hold of its share quite well for quite long. Marketing also helps, but if the product underneath is not up to expectations, that won't last, while with Nvidia it did last. I say did because the sentiment is definitely turning - despite AMD (still!) having a feature set disadvantage, which says a lot.

#52

ARF

Vayra86I think the current situation in topics around graphics cards shows the opposite, people buy from the vendor that has the best overall deal.

The fact that AMD 'fans' want to be blind to those deals in some of their aspects of it, is their problem. But price is not the only aspect for sure. Thing is, Nvidia ruled GPU for good reasons since Kepler. People bought stuff that simply just worked, and it took AMD until RDNA2 to turn things around. As with Ryzen, they'll need several solid generations of GPU before you really see a market shift. Reliability and building trust takes time. Consistency matters, its one of the same reasons Intel can keep hold of its share quite well for quite long. Marketing also helps, but if the product underneath is not up to expectations, that won't last, while with Nvidia it did last. I say did because the sentiment is definitely turning - despite AMD (still!) having a feature set disadvantage, which says a lot.

Radeon also just works, at least for me. If someone has problems with them, it's theirs, not mine or a global one.
I will be happy if Radeon is sold more, but for the consumer somehow "Ge Force" sounds better and cooler than "Radeon", maybe it's simple psychology and the origin and meaning of the word itself.

Also, you have to consider that almost all notebook manufacturers work exclusively with intel+nvidia, so the consumer really has no clue about the Ryzen+Radeon options.
Not to mention the design wins - I am looking for an AMD notebook with a 3840x2160 screen and such simply are not offered, not offered at all!!

#53

Vayra86

ARFRadeon also just works, at least for me. If someone has problems with them, it's theirs, not mine or a global one.
I will be happy if Radeon is sold more, but for the consumer somehow "Ge Force" sounds better and cooler than "Radeon", maybe it's simple psychology and the origin and meaning of the word itself.

Also, you have to consider that almost all notebook manufacturers work exclusively with intel+nvidia, so the consumer really has no clue about the Ryzen+Radeon options.
Not to mention the design wins - I am looking for an AMD notebook with a 3840x2160 screen and such simply are not offered, not offered at all!!

And notebooks, how did that happen again? AMD had GPUs in notebooks but was it consistent? Was it competitive? Is it, today?

Also the italic part above, I'm not sure what data you have there that proves that, rather, re read my post and place that lens on your own and you've answered the question yourself. As for issues on Radeon, we're also talking about backwards compatibility/performance in older APIs (DX11, still relevant), feature set, software addons, and advancement in existing technologies, etc etc. Nvidia was simply leading, and it really still is on that front. Its a matter of refinement, and I hope with RDNA2 AMD can keep doing that also.

We have seen how it all works out if you totally lack the refinement, you get an Intel ARC launch.

#54

bug

ARFIn a normal world, yes, but not in a world of nvidia fans who buy blindly without caring about the performance or anything specific.
They know nvidia only and buy nvidia only..

Heard that before about Intel too. AMD didn't shy away from matching their price, when they caught up in performance.
Anyway, I'm pretty sure my speculation is wrong. It's just a reflex of mine, I keep my expectations low, so I can mostly be surprised in a good way later on.

#55

Tek-Check

ModEl4I don't know, what do you think?

Looks good to me for AMD. High tier RTX are a bit "overpriced" for comparative performance. 3080Ti is in it's own bubble, as there is no 6850XT. Both 3080s should be vs 6800XT, 6700XT vs 3070, 6750XT vs 3070Ti, etc.

#56

medi01

Vayra86And notebooks, how did that happen again? AMD had GPUs in notebooks but was it consistent? Was it competitive? Is it, today?

Hell it is competitive, pretty much any "AMD Advantage" laptop TROUNCES anything similarly priced but with green GPU.

As for "how", I guess, OEMs.

#57

ARF

Vayra86Also the italic part above, I'm not sure what data you have there that proves that

Democratic elections about the naming selection :D

#58

JAB Creations

LabRat 891If AMD can't liquidate inventory quickly, expect AMD to potentially extend their new CPU-APU naming scheme to GPUs; to allow RDNA2 RX 7000 SKUs.

Irresponsible attention-seeking rumor-starting behavior.

#59

jt94

ARF7% over 30 FPS is nothing, nothing at all. 2 FPS. I don't think anyone cares about 7% higher performance.

From the above listing with pricings, I would label the RX 6900/6950 XT 16 GB as no-goes.

You can still get xtxh 6900 XT's pretty easily. So when you factor in overclocking, the 6900 XT can be over 15% faster than an overclocked 6800 xt. Plus it has more RT accelerators. Plus you can overclock the memory. I would label you as "wrong".

#60

wheresmycar

WhateverAnotherFreakingIDNope

MSRP = Manufacturer's Suggested Retail Price

not Minimum :p

Nope

MSRP = Malevolently Standardised Rip-off Prices

#61

chrcoluk

jt94You can still get xtxh 6900 XT's pretty easily. So when you factor in overclocking, the 6900 XT can be over 15% faster than an overclocked 6800 xt. Plus it has more RT accelerators. Plus you can overclock the memory. I would label you as "wrong".

The SKUs are way too close to each other. I expect many years ago when they couldnt bin as well, the top SKU card would be priced at the card thats 5% slower (so much cheaper) and the 5% slower SKU simply wouldnt exist. These manufacturers now charging huge premiums for very slight increases in performance, the silicon lottery store proved the model works.

#62

jt94

chrcolukThe SKUs are way too close to each other. I expect many years ago when they couldnt bin as well, the top SKU card would be priced at the card thats 5% slower (so much cheaper) and the 5% slower SKU simply wouldnt exist. These manufacturers now charging huge premiums for very slight increases in performance, the silicon lottery store proved the model works.

I don't disagree. At 999 vs 699, the 6900 xt was ridiculous. I was just saying that the 6900 xt does have more to offer than it's base 8-10% performance lead. If it was me, in this market, I would go for the 6900 xt for 100$ more.

#63

GreiverBlade

So, reference MSRP being 80$ cheaper than what I paid for my custom design which was already 29$ cheaper than reference launch MSRP :laugh:

Gosh darn it, I could have spared 80$ more!

Oh wait, no... Switzerland.... Price are already ~25% higher (outside promotion)

#64

Warrior24_7

They can cut them to whatever they want to cut them. I don’t want one! If this move is to counter Nvidia, then yes. If it’s to “compete” then NO! AMD can’t “compete” with Nvidia in GPUs.

#65

AsRock

TPU addict

ModEl4We have the first reaction from AMD after Nvidia's announcement and it isn't good news.
Their new MSRPs (Minimum Suggested retail prices) while better than Nvidia's are above what Newegg was selling a week ago.
Is this as an indication (let's get along) for RDNA3 pricing?

Yeah they just might follow what nV have done, well hopfully with better labeled cards at least.

#66

AnotherReader

Warrior24_7They can cut them to whatever they want to cut them. I don’t want one! If this move is to counter Nvidia, then yes. If it’s to “compete” then NO! AMD can’t “compete” with Nvidia in GPUs.

Attitudes like yours have brought us to the point where a SKU that should have been a 4060 Ti is being sold as a 4080 12 GB. I suppose you have selective amnesia as well, because the GPUs in the generation of 4870 through the 290X were very competitive. RDNA2 is also very competitive; it lacks ray tracing performance, but in rasterization it was a shock to Nvidia.

#67

kapone32

jt94I don't disagree. At 999 vs 699, the 6900 xt was ridiculous. I was just saying that the 6900 xt does have more to offer than it's base 8-10% performance lead. If it was me, in this market, I would go for the 6900 xt for 100$ more.

Keep your $100. The 6800XT is all you need from AMD on the high end. Slap a waterblock on one and see your chip Autp OC to 2750 Mhz and Mamory run at 2100 @ 255 Watts. I swear the most impressive card is the 6700XT for $379 as that is a $700+ card.

Warrior24_7They can cut them to whatever they want to cut them. I don’t want one! If this move is to counter Nvidia, then yes. If it’s to “compete” then NO! AMD can’t “compete” with Nvidia in GPUs.

Polaris was a pretty good GPU. The argument that one is abjectly better than the other is no longer true. There are Games that AMD will beat Nvidia regardless of card and there are Games that offer the flip side of that. While the 40 series cards seem like the cat's meow (16384 CUDA cores) If the 7000 series chip is faster by 50% at the same wattage the 7950XT should easily run a 4K 144Hz panel. The same thing will be true though some Games will prefer Red and some Green and it will go on.

#68

mechtech

I’m not seeing these prices at stores…..

#69

jt94

kapone32Keep your $100. The 6800XT is all you need from AMD on the high end. Slap a waterblock on one and see your chip Autp OC to 2750 Mhz and Mamory run at 2100 @ 255 Watts. I swear the most impressive card is the 6700XT for $379 as that is a $700+ card.

Polaris was a pretty good GPU. The argument that one is abjectly better than the other is no longer true. There are Games that AMD will beat Nvidia regardless of card and there are Games that offer the flip side of that. While the 40 series cards seem like the cat's meow (16384 CUDA cores) If the 7000 series chip is faster by 50% at the same wattage the 7950XT should easily run a 4K 144Hz panel. The same thing will be true though some Games will prefer Red and some Green and it will go on.

Show me this 2750mhz auto oc. I had 2 6800 xt's, and even with 2x 360mm with a d5 it wouldn't "auto oc" anywhere near that. It could get to 2650mhz if you used MPT to increase volts to 1.225, but my 6900 xt gets to 2875-2925 at the same volts. You're either just making stuff up, or you're completely misinformed...

#70

kapone32

jt94Show me this 2750mhz auto oc. I had 2 6800 xt's, and even with 2x 360mm with a d5 it wouldn't "auto oc" anywhere near that. It could get to 2650mhz if you used MPT to increase volts to 1.225, but my 6900 xt gets to 2875-2925 at the same volts. You're either just making stuff up, or you're completely misinformed...

When you put a waterblock on any 6800XT you will see it. I don't need to justify what can be readily found online and I don't mean Youtube. It is well known (if you look in the 6000 Garden Thread) that putting a 6800XT on water puts it between 3-5% slower than a 6900XT. Think about it this way. We got the 6950, 6750, 6650. Do you see what is missing? A binned 6800XT would be faster than a 6900XT.

#71

jt94

kapone32When you put a waterblock on any 6800XT you will see it. I don't need to justify what can be readily found online and I don't mean Youtube. It is well known (if you look in the 6000 Garden Thread) that putting a 6800XT on water puts it between 3-5% slower than a 6900XT. Think about it this way. We got the 6950, 6750, 6650. Do you see what is missing? A binned 6800XT would be faster than a 6900XT.

I literally just said I had it on dual 360 mm rads. Show me this 2750mhz auto oc. You're comparing a 6800 xt on water to a stock 6900 xt. Compare OC to OC both on water. Also show me where you can oc a 6800 xt past 2150 mem. Can get up to 2300 or higher on 6900 xtxh gpus. Stop pretending like you know what you're talking about.

#72

kapone32

jt94I literally just said I had it on dual 360 mm rads. Show me this 2750mhz auto oc. You're comparing a 6800 xt on water to a stock 6900 xt. Compare OC to OC both on water. Also show me where you can oc a 6800 xt past 2150 mem. Can get up to 2300 or higher on 6900 xtxh gpus. Stop pretending like you know what you're talking about.

I did not reference ultimate clock speed. I know that a 6900XT is faster in GPU and Memory speed. All I am saying is you would be hard pressed to tell the difference while Gaming. Then if you juice the 6800XT in benchmarks. Of course if you OC the 6900XT it will be faster than stock but you are talking about diminishing returns vs the 6800XT with an OC. If both are the same price the 6900Xt is sensible but not for $100 more. That is the difference between a 5800X and 5900X or a 12600 vs a 12700K. As I have said before the 6800XT does not get the same cuts as the rest of the stack because if they sold that card for $500 CAD they would sell every one. I was just on the AMD website and you cannot buy one there.

www.newegg.ca/asrock-radeon-rx-6800-xt-rx6900xt-pgd-16g/p/N82E16814930052?item=N82E16814930052&source=region&nm_mc=knc-googleadwordsca-pc&cm_mmc=knc-googleadwordsca-pc-_-pla-_-video+cards+-+amd%2fati-_-N82E16814930052&id1=12406915625&id2=117421799239&id3=&id4=&id5=pla-1467706714954&id6=&id7=9000811&id8=&id9=g&id10=c&id11=&id12=Cj0KCQjwsrWZBhC4ARIsAGGUJuoPIMnOgctZa-qh9bEO1Ipo1kEW8CuQygcegP7cZ29FEAj1sDW0q5AaAj4JEALw_wcB&id13=&id14=Y&id15=&id16=500407517181&id17=&id18=&id19=&id20=&id21=pla&id22=102503995&id23=online&id24=N82E16814930052&id25=CA&id26=1467706714954&id27=Y&id28=&id29=&id30=13801105415319683145&id31=en&id32=&id33=&id34=&gclid=Cj0KCQjwsrWZBhC4ARIsAGGUJuoPIMnOgctZa-qh9bEO1Ipo1kEW8CuQygcegP7cZ29FEAj1sDW0q5AaAj4JEALw_wcB

www.newegg.ca/msi-radeon-rx-6800-xt-rx-6800-xt-gaming-z-trio-16g/p/N82E16814137720?item=N82E16814137720&source=region&nm_mc=knc-googleadwordsca-pc&cm_mmc=knc-googleadwordsca-pc-_-pla-_-video+cards+-+amd%2fati-_-N82E16814137720&id1=12406915625&id2=117421799239&id3=&id4=&id5=pla-1654825684465&id6=&id7=9000811&id8=&id9=g&id10=c&id11=&id12=Cj0KCQjwsrWZBhC4ARIsAGGUJuomWpAbFFvRikvvz3KfWlAkD9r66-fcYXAm7eEDN_CPPNDatfTvCRwaAkAzEALw_wcB&id13=&id14=Y&id15=&id16=500407517181&id17=&id18=&id19=&id20=&id21=pla&id22=102503995&id23=online&id24=N82E16814137720&id25=CA&id26=1654825684465&id27=Y&id28=&id29=&id30=13801105415319683145&id31=en&id32=&id33=&id34=&gclid=Cj0KCQjwsrWZBhC4ARIsAGGUJuomWpAbFFvRikvvz3KfWlAkD9r66-fcYXAm7eEDN_CPPNDatfTvCRwaAkAzEALw_wcB

This is from the AMD site for Canadian shoppers

www.amd.com/en/direct-buy/5458372200/ca

There is no reason to pay the premium for the 6900XT in my opinion.
It is a halo product

#73

ARF

kapone32There is no reason to pay the premium for the 6900XT in my opinion.

In my opinion, too. The 6800 XT is a better offer overall - its power consumption is lower, it has better PSU requirements, and is considerably cheaper - cash which can be redirected to better something else - for example, a better 3840x2160 monitor.

ASUS TUF Gaming Radeon RX 6800 XT OC Edition 16GB GDDR6 | Graphics Card | ASUS Global - Tech Specs

ASRock > AMD Radeon RX 6900 XT Phantom Gaming D 16G OC

#74

Icon Charlie

I have a concern. For 2 years we have been given the wattages for the 6000 series of Video cards on Wikipedia and this has been mostly substantiated by videos.

And now as an example the RX 6800 wattage is rated at 280 watts when for 2 years it was rated at 300 Watts??? the Wiki could have been changed any time they wanted but of course MARKETING did not think this one through

So... I have to disagree with the Current AMD Ratings.

This is why I do not trust anything from AMD or Ngreedia. I've been involved in tech now almost 34 years and I've seen the industry turn into something based on lies, mis-information and technical truths.

#75

mplayerMuPDF

MetroidAMD did not really cut any msrp, $549 was the release price of the rx6800. You can check it here en.wikipedia.org/wiki/Radeon_RX_6000_series , it says "November 18, 2020 $579 USD" but many shops sold at 549$. After almost 2 years msrp still at 549 usd, disgusting, nvidia is no different, their rtx 4090 msrp price is absurd. We need more gpu manufactures that are not based in china anymore, chinese gpu manufactures have become a mafia.

What?! These are all American companies. What does this have to do with China? The Chinese are only just getting started manufacturing desktop GPUs (Fenghua/Imagination etc).

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