Earlier today, we reported a story on MSI increasing the price of its GeForce RTX 4090 SUPRIM Liquid X graphics card from its $1,750 MSRP to $1,935 in just a week following its market availability (more importantly, just a week after the card heaped praise for being a well-priced custom flagship product). This development first appeared on Reddit, where keen-eyed Redditor Jmulcahey spotted the price-hike first. The $1,935 price appeared on the company's US online store (a first-party retailer), where any changes in prices are taken to be changes in the MSRP.

MSI responded to the development, saying that the increased price on the MSI US online store was the result of a miscommunication, that the MSRP of the RTX 4090 SUPRIM Liquid X remains at $1,750; and more importantly, that the company will refund the price-difference to anyone who purchased the card at the increased price of $1,935 (i.e. a $185 refund). The company released a statement to TechPowerUp, which we are posting verbatim below.

MSIMSI is aware of an article from the forum regarding the raised price of RTX 4090 SUPRIM LIQUID X. As a matter of fact, it was our negligence to mismatch the price.
The price of RTX 4090 SUPRIM LIQUID X will remain at 1749.99 USD, which is exactly the same price as we launched the product.

MSI would like to apologize for this misunderstanding and if there happened to be any circumstances that anyone bought the card at The Official U.S Online Store of MSI with the wrong price, we will fully refund the extra charge of it.

We would also like to express our appreciation to our customers as well as the reviewers that have always been supportive of us.