Thursday, April 27th 2023
CORSAIR Announces Multi-Year Partnership With Top Gaming Streamer NICKMERCS
CORSAIR, a world leader in high-performance gear for gamers and content creators, today announced a multi-year partnership with world-famous gaming streamer Nick "NICKMERCS" Kolcheff. One of gaming's most recognizable personalities and Twitch's most subscribed gamer playing competitive, modern titles, NICKMERCS and his loyal MFAM community consistently deliver high-energy streams and engaging content for fans around the world.
Extending across all of CORSAIR's sub brands, the partnership will see NICKMERCS play and stream exclusively using performance gaming gear from CORSAIR, elite controllers from SCUF GAMING, streaming hardware from Elgato and gaming PCs from Origin PC. The partnership goes far beyond hardware exclusivity though, with substantial collaboration in new product development, merchandising, and community activations.
"This isn't just a passive deal, I'm here to get to work," said Nick "NICKMERCS" Kolcheff. "Not only will I start rocking the best gear gaming has to offer, but I have a lot to say on what makes a truly elite product and gaming experience. I can't wait to introduce all the cool stuff we're working on to the MFAM, and beyond. This one is for them!"
A trailblazer in the world of competitive gaming, Nick "NICKMERCS" Kolcheff has redefined what's possible for a streaming personality. Having collaborated with major brands such as UFC, Under Armour and the NFL, Nick's footprint extends across genres and sports in a way that few others can match. With a following that continues to grow beyond 15 million, the NICKMERCs community, known as the MFAM, drives his content, with an average viewership of 60,000 tuning in daily. From Fortnite, to Call of Duty Warzone and most recently Apex Legends, Nick is one of gaming's only cross-title superstars and with that, brings a unique blend of charisma and competitiveness to his community. His large-scale, in-person events including the MFAM BBQ (Tampa, '22) and the MFAM Central (San Diego, '23) are recognized industry wide for providing immersive, fan-first experiences in service of keeping his audience connected with him, and each other.
"We're delighted to welcome a gamer of Nick's caliber to CORSAIR" said Andy Paul, CEO and founder, CORSAIR. "Working with Nick and his community will provide unique insights on product features and help us make the best gaming peripherals."
Extending across all of CORSAIR's sub brands, the partnership will see NICKMERCS play and stream exclusively using performance gaming gear from CORSAIR, elite controllers from SCUF GAMING, streaming hardware from Elgato and gaming PCs from Origin PC. The partnership goes far beyond hardware exclusivity though, with substantial collaboration in new product development, merchandising, and community activations.
A trailblazer in the world of competitive gaming, Nick "NICKMERCS" Kolcheff has redefined what's possible for a streaming personality. Having collaborated with major brands such as UFC, Under Armour and the NFL, Nick's footprint extends across genres and sports in a way that few others can match. With a following that continues to grow beyond 15 million, the NICKMERCs community, known as the MFAM, drives his content, with an average viewership of 60,000 tuning in daily. From Fortnite, to Call of Duty Warzone and most recently Apex Legends, Nick is one of gaming's only cross-title superstars and with that, brings a unique blend of charisma and competitiveness to his community. His large-scale, in-person events including the MFAM BBQ (Tampa, '22) and the MFAM Central (San Diego, '23) are recognized industry wide for providing immersive, fan-first experiences in service of keeping his audience connected with him, and each other.
"We're delighted to welcome a gamer of Nick's caliber to CORSAIR" said Andy Paul, CEO and founder, CORSAIR. "Working with Nick and his community will provide unique insights on product features and help us make the best gaming peripherals."
9 Comments on CORSAIR Announces Multi-Year Partnership With Top Gaming Streamer NICKMERCS
but w.e to each their own
However, that means tons of people are doing the exact same thing. So people watch games live streams and replays instead of just playing it themselves .
How we manifest that social is up to us, and I think a lot of people manifest it in unhealthy ways, instead of in-person healthy ways.