Thursday, June 22nd 2023
AMD Flagship Radeon RX 7900 XTX Slips to Under $900, Now Starts at $881
AMD's flagship graphics card, the Radeon RX 7900 XTX, based on the RDNA3 architecture, is seeing its street pricing in fall, as the cheapest custom-design card can be had for as low as $881. The XFX Radeon RX 7900 XTX Speedster Merc 310 is listed on Amazon for $979, with a $97 checkbox coupon that sends its price down to $881. The next cheapest card is the Sapphire RX 7900 XTX Pulse, going for $899 after a $100 checkbox coupon on its $999 price. Meanwhile, the RX 7900 XT can be had for as low as $719 with an $80 coupon. Considering that the RX 7900 XTX has shown performance at-par or better than the GeForce RTX 4080, with ray tracing performance comparable to the RTX 3090 Ti, this is tremendous value, given that $881 is what some premium RTX 4070 Ti cards are being sold at.
Sources:
VideoCardz, Wccftech
88 Comments on AMD Flagship Radeon RX 7900 XTX Slips to Under $900, Now Starts at $881
800 is what this 7900XT should have been. Indeed. And at 750, I think its a damn steal.
But AFAIK we're in fucking GPU limbo ever since Pascal, so I'm not sure if it had to be the on-launch price. You just have to have to some MORE damn patience... I didn't... :D But it doesn't have the $1500 dollar halo tag either.
Both 7900XT and XTX are sub top, I agree. But even the XTX at launch at 1100 isn't that far off the map. FWIW I think RDNA3 was priced a lot healthier than Ada even at launch. I'll stop there before I write another anti-RT rant page.
Though consider this, for AMD, the 7900XTX is definitely their halo product. It depends on the perspective. Nvidia simply calls what it has the top of everything too - the difference being they're actually on top, but does it matter? It only does from the consumer perspective, and YMMV, but I attribute high value to non-proprietary support, even if its less optimal, but still highly functional. Performance is definitely not the only metric to determine halo products - especially when the waters get made intentionally muddy with RT implementations and DLSS3. When I see RDNA3 I see technologies that will truly push performance forward. Chiplets. If we want somewhat affordable chips, we simply need them.
This is why I attribute value ONLY to cold hard raster perf. This will last until raster is no longer a deciding factor in a game's performance, to me, or until we have free FSR/DLSS in every game at launch because its just a default thing to include, and this implementation is actually flawless, and not just flawless for those with camp-colored glasses. And even then its not risk-free - we're going to be in the situation that we actually accept total raw GPU power stagnation in favor of interpolation and running at low internal resolutions. Its a strange, strange thing if you think of it, and already we see the detrimental effects of 'free performance' among developers/game releases.
Deep down we all know that in the long term, only fully supported technologies survive. We're either all in, or we're all eventually out.
Still not a huge fan of RDNA3 but it's trending in the right direction to becoming an interesting product fron a pricing perspective. I still like them better than the sub 1000 usd ADA alternatives though.
I was watching a video of Daniel Owen comparing the 7900XTX to the 4080 and noticed some really bad frame times with the 7900XTX when paired with a 7800X3D in some games not really seeing that from any reviews so maybe it's a specific issue with his configuration although the 4080 didn't experience the same issues you'd think if it was a configuration issue it would do it with both cards. All current generation cards had similarly bad price to perfomance at launch picking between them really just came down to what the buyer values more vram or RT/upscaling
Only after amd cards seemingly are just sitting on store shelves have the prices come down quite a bit and made them mildly more appealing. I still find it interesting that the 4070ti my probably least favorite ada card has held its price so well even the 4090 has a couple models below msrp here and there.
Gaming on PC will die if GPU progress does not move forward. People have heralded the death of PC gaming for decades, but this is the real one. If raw GPU grunt falls short to carry more complex game worlds, we lose the true 'omg this is the shit' moments, because really, they aren't in graphical presentation, they're in complexity. Always. We could already draw nice pictures on paper, it won't ever be the defining factor. Gaming is what you do in it. Gaming is not how many fancy GFX you can stack on top of each other. On that basis I also attack the absence of sufficient VRAM. Its a limiting factor for developers that creates stagnation in gaming. The biggest jump we've had in years in gaming is not RT, its not the consoles becoming x86... its DX12 and its multi threaded support. We're suddenly rid of all the slow-as-shit single-thread limitations and we've gained games that actually do new things because now, it actually runs proper. And guess what, we have MORE ASSETS now in games because the API can carry all those draw calls - so we need more vram.
And that's also why I lmao when Jensen is presenting the next best thing. Sure, buddy, you do you, but your product is just a means, not an end.
My hope is that at some point they can do dual GCD gaming gpu's at the same time I am not holding my breath. My only issue is Nvidia basically gave them a freeway sized door with how poorly priced ADA products are and they seem to just want to continue barely competing and holding very little market share.
Again RDNA3 only doesn't look terrible because Nvidia decided to go with historically bad pricing. Obviously this is likely the new baseline and us as consumers just have to deal with it I am actually expecting the next generation to be worse pricing wise with Nvidia likely still doing monolithic on the much more expensive 3n node and amd seemingly just happy to be slightly cheaper. Although at least on the PC side the majority of CPUs are heavily under utilized in the majority of game engines hopefully that changes over time but I am not holding my breath. UE5 being the bases of the majority of games going forward doesn't really give me much confidence the two released games with it Fortnite and that horror game aren't very impressive. The next major release is the EA game that I also don't really care for visually.
All the games that truly remain awesome are those that have given us something bigger than we had before. Its not graphics, in the visual aspect. Graphics can also just be the presentation of what's on screen - and CPU + GPU are required to move it forward. Heck, why was Skyrim re-released a half dozen times? Because it has some of the biggest game worlds on any console ;) Why can Bethesda peddle their godawful engine for two decades past expiry date... again.... it can carry something big, even if running like absolute dogshit, we'll play it, again and again. Biggest letdown of recent years? Cyberpunk. Why? Because it didn't present the true complexity of a large vibrant gaming world - that whole thing was just facade - ergo an absence of complexity, painted in beautiful aesthetics. People didn't give a shit about the looks, they wanted the game.
AMD market share is irrelevant, and the only way they can sell something is by dropping prices.
Considering its performance positioning, the 7900XTX is “cheap”, but they are selling bad anyway.
The tesla/fermi era was a strange blip. Well unless nvidia started making GCN GPUs recently, the 7900xtx is the top performance AMD GPU, and thus AMD's halo offering. The 4090 is arguably in a completely different class, so that still doesnt work.
The best bet would have been to go there and buy and if I get stopped at customs say it is a used card :D AMDs halo product not NV. 7900XTX is AMDs halo product meaning the fastest in the stack they offer. 4090 is faster than 7900xtx but it is NVs halo product. It also costs way more. (almost double)
At least that is how I understand 'halo' product.
Or do I have to offer my condolences because your aftermarket is a year behind?
It is not a matter of price. It is not even performance. It is reliability. People doesn’t trust AMD on graphic cards, and I agree.
I installed like 10 Radeon last year and every single customer complained about that in the next 6/7 months. This is bad for my business, and only in ONE case it actually was hardware related (an hotspot of 125° no matter what….). Software and drivers issues.
And you know how many Nvidia cards I installed over the same period ? more than twice that number, and I had only ONE customer complaining.
I don’t care about brand loyalty, but I do care about angry customers.
But I’m expecting AMD supporters here saying that “everything is ok with their Radeon”. It is always the case. happy for them, but that’s not the case for many other customers, and AMD market share is a demonstration.
In contrast I've had little issues with AMD cards I sold back then but that's probably because I sold very few of them. Apart from a couple of dead Asus Rog Strix Vega64 boards witch died for no apparent reason (no display) - both owned by different customers, nothing sticks in memory.
Last year and in 2023 up until now, I sold mostly AMD cards, because for some reason, despite GPU prices going down, nvidia cards remained very expensive - possibly due to importers in my country having a big stock of the bloody things - and no willingness to sell them at a loss. At one point an RX 6700XT was a good 250e cheaper (including tax) then a 3070ti and 150-180e cheaper then a 3070... people were asking about nvidia cards, then buying AMD. And I have to say, apart from a watercooled RX 6900XT from Sapphire and 4-5 RX 7900XTX's, I've had no warranty claims so far. No valid ones anyway. There was this one guy who was trying to run an RX 6800XT on a 600W PSU... "but it's 80+ gold!!!" he says. Hell, even the box said "700w power supply recommended". He wanted to return the card because his PC kept shutting off during gaming... I had to swap in one of my 850w test PSUs and let him sit in the back of my shop for 2 and a half hours, playing games, until he finally admitted the PSU was inadequate for his build. "bloody AMD drivers! My PC keeps crashing!!!" when it was in fact, shutting down.
I've sold God knows how many 6700XT's and 6600's in the last 8-9 months and have had no returns or complaints so far. Mostly Powercolor and Sapphire cards witch I could get a really good deal on. There have been issues. I've had some customers bring their PC's back to the shop - but no returns. One guy complained his monitor would disconnect "this didn't happen with my old GTX 1080!!" turned out he was using a (very) cheap displayport cable. Sold him a new cable, guy hasn't been back since. Another came to the shop, PC under arm, "it's very unstable and quite slow!" - guy didn't even bother uninstalling the nvidia drivers from his old graphics card, and you don't want to know how much adware and spyware the poor PC had on, probably from sketchy sites where you can watch episodes of tv shows for free - or you know, porn. Not to mention he was running a 6650XT on a overclocked AMD FX 8350.... that thing was slow when it came out.
Granted, 8 months is not a long time, the returns might happen any moment now, but so far so good, and not nearly as dramatic as you're making it out to be.
As for the nvidia side... very few cards sold this year - mostly RTX 3060ti's since they've FINALLY come down in price, only one year later than the rest of the world. Other than 3060's there were a couple of 40 series cards, a 4090 and a 4080 if I remember. The 4090 came back with a melted power connector. All the 3060's have been fine so far, no returns or issues with any of them, apart from a teenager that wanted to install one in a Dell office PC that had only one 6 pin PCI-E cable and a proprietary format power supply.
As for "AMD market share is a demonstration" - it has nothing to do with quality and everything to do with peace of mind and marketing. In my neck of the woods, every middle age man or granpa wanting to get a graphics card for his kid or a new computer came in asking for "one of those Geforce cards". Some know nothing about computers, but still knew about "Geforce".
You are free to believe what you want, but don't bullshit others. Nvidia GPU's are not built better or more reliable then AMD ones and that's the end of it.
I really don’t care about brand worshipping and I gladly leave it to you.
But don’t you dare call me a liar , dude.
I’m in this business since most of the users here probably were in kindergarten and you don’t know me.
We need better prices for GPUs, man. No matter what. PC gaming is going to elitize itself to an extreme if these prices keep up, and eventually wither and die off in a very long term.
We're not talking about the NVIDIA and AMD of years ago. We're talking about them today. This rambling is irrelevant. How the actual f**k in any universe is this the fault of NVIDIA. Why would you torpedo your own argument with a completely irrelevant example? The fact that I refuse to buy an AMD card until they can deliver a GPU on day one, with low-load power consumption comparable to NVIDIA, renders this argument irrelevant too.
and everything you said afterwards is completely irrelevant to the argument.
You said:
AMD market share is irrelevant, and the only way they can sell something is by dropping prices.
Considering its performance positioning, the 7900XTX is “cheap”, but they are selling bad anyway.
Then I said their cards are not cheap at all considering the 4080 etc etc etc, so again, explain to me how they are selling it cheap because they "have to" and because "their market share is irrelevant" when really it isnt a cheap card.
Also non of the cards are selling well....but being in the business im sure you knew that already right?
Different conversation all together, but could you elaborate on those AMD software and Driver issues they customers were dealing with and how you dealt with that problem?
Heck what do you do anyway, work for Alternate or something? I mean...did the RDNA2 not fit that bill?