Thursday, July 13th 2023

AMD Ryzen 7040H Series Exclusive to China, 7040HS Assigned to Regions Outside of PRC

AMD's laptop-oriented Ryzen 7040 series of Zen 4 processors APUs—based on 4 nm "Phoenix" monolithic silicon—have been slow to hit the market, but folks have had plenty of time to study spec sheets and press material. The presence of similar-ish 7040HS and 7040H product assignments (also sharing nearly identical specifications) has caused some confusion within the PC hardware community. Team Red has finally got round to explaining the significance of their -HS and -H identifiers—product pages were updated with new information this month, showing that the Ryzen 7040H series exists as a Chinese market exclusive. NA, EMEA, APJ, LATAM regions will be getting the closely related Ryzen 7040HS lineup instead. ASUS, Lenovo, and Machenike are set to launch new laptop models in China that will feature Ryzen 7040H APUs—VideoCardz found it interesting that "some of them will not have discrete graphics and will have a higher TDP of 65 W".
Sources: VideoCardz, AMD Ryzen 9 7940HS, AMD Ryzen 9 7940H
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13 Comments on AMD Ryzen 7040H Series Exclusive to China, 7040HS Assigned to Regions Outside of PRC

#1
AnarchoPrimitiv
But now the question is "why"? Why have a sku specifically for China that has identical specs to the non-chinese one?
Posted on Reply
#2
Vader
NA, EMEA, APJ, LATAM regions will be getting the closely related Ryzen 7040H lineup instead.
Seems like it should say 7040HS here.
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#3
Bomby569
this must be the most confusing thing i read all year.

"product pages were updated with new information this month, showing that the Ryzen 7040H series exists as a Chinese market exclusive. NA, EMEA, APJ, LATAM regions will be getting the closely related Ryzen 7040H lineup instead"

the pic also just shows 7040H and 7040H, no "S"
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#4
tabascosauz
Bomby569this must be the most confusing thing i read all year.

"product pages were updated with new information this month, showing that the Ryzen 7040H series exists as a Chinese market exclusive. NA, EMEA, APJ, LATAM regions will be getting the closely related Ryzen 7040H lineup instead"

the pic also just shows 7040H and 7040H, no "S"
It seems pretty consistent based on the AMD website though. 7940H vs 7940HS, 7840H vs 7840HS, 7640H vs 7640HS have all had their product pages revised to show that -H is a China exclusive, apparently.

Of course, AMD can't make a marketing strategy worth a damn and stick to it. In the Cezanne generation, they wanted -HS to be a power-optimized 35W version of -H or -HX. In Rembrandt, it apparently because just a better-binned version of -H or -HX, or they were just too lazy to make base clock mean anything and it's literally just a cTDP -H/HX. Now it's also a region identifier?

I would have quoted whatever they originally said about -HS either being for thinner form factors or -HS being for laptop designs where AMD had design input.......had they not changed their minds with Phoenix.

To be fair, the original videocardz article is pretty sussy, claiming that AMD "explained" when nobody from AMD explained jack shit, this was just people scouring the website
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#5
LabRat 891
Assuming these devices 'last', all the 'exclusive' releases of AMD CPUs should be quite interesting to collectors in years to come.
Posted on Reply
#6
Nephilim666
AnarchoPrimitivBut now the question is "why"? Why have a sku specifically for China that has identical specs to the non-chinese one?
Tariffs.
Posted on Reply
#7
Count von Schwalbe
Nocturnus Moderatus
AnarchoPrimitivBut now the question is "why"? Why have a sku specifically for China that has identical specs to the non-chinese one?
RX 580 2048sp says hi.
Posted on Reply
#8
TumbleGeorge
I think you are jealous that China is shown as one of the few priority markets. Don't worry, I don't think your love partners would abandon you precisely because of this fact. ;)
Posted on Reply
#9
aindriu
I think Lenovo does something similar in having a Chinese model which is identical to the Western equivalent (Lenovo Xiaoxin) but different naming, it might just be a branding thing but its definitely confusing after a few takes
Posted on Reply
#11
Wirko
Nephilim666Tariffs.
Hm, can you explain that? It's not obvious to me. Thanks in advance.
Posted on Reply
#12
LabRat 891
WirkoHm, can you explain that? It's not obvious to me. Thanks in advance.

China to further reduce MFN tariff rates on IT products  

Starting from July 1, 2023, China will implement the eighth step of the MFN tariff rates reduction on 62 IT products. After the adjustment, China’s overall tariff level will be reduced from 7.4 percent to 7.3 percent.
www.china-briefing.com/news/china-import-export-tariffs-in-2023/
Posted on Reply
#13
Falcon13
i got to market stores and online store i only see ryzen 5000 AMD is fakenews .
Posted on Reply
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