Tuesday, July 18th 2023
Intel and ASUS Agree to Term Sheet to Take Intel NUC Systems Product Line Forward
Today, Intel announced it has agreed to a term sheet with ASUS, a global technology solution provider, for an agreement to manufacture, sell and support Intel Next Unit of Compute (NUC) 10th to 13th generations systems product line, and develop future NUC systems designs. "Our NUC systems product team delivered unique products that spurred innovation in the ultra-small form factor market. As we pivot our strategy to enable ecosystem partners to continue NUC systems product innovation and growth, our priority is to ensure a smooth transition for our customers and partners. I am looking forward to ASUS continuing to deliver exceptional products and supporting our NUC systems customers," said Sam Gao, Intel vice president and general manager of Intel Client Platform Solutions.
Intel is pivoting its strategy to enable ecosystem partners to continue NUC systems product line innovation and growth. ASUS's expertise and track record delivering industry-leading mini PCs to customers make it ideally suited to continue driving innovation and growth in NUC systems products. "Thank you, Intel, for your confidence in us to take the NUC systems product line forward. I am confident that this collaboration will enhance and accelerate our vision for the mini PC - greatly expanding our footprint in areas such as AI and AIoT," said Joe Hsieh, ASUS chief operating officer. "We are committed to ensuring the excellent support and service that NUC systems customers expect."Under the proposed agreement, ASUS will receive a non-exclusive license to Intel's NUC systems product line designs, enabling it to manufacture and sell 10th to 13th Gen NUC systems products and develop future designs. This will enable ASUS to provide product and support continuity for Intel NUC systems customers. ASUS will establish a new business unit called ASUS NUC BU.
Intel is pivoting its strategy to enable ecosystem partners to continue NUC systems product line innovation and growth. ASUS's expertise and track record delivering industry-leading mini PCs to customers make it ideally suited to continue driving innovation and growth in NUC systems products. "Thank you, Intel, for your confidence in us to take the NUC systems product line forward. I am confident that this collaboration will enhance and accelerate our vision for the mini PC - greatly expanding our footprint in areas such as AI and AIoT," said Joe Hsieh, ASUS chief operating officer. "We are committed to ensuring the excellent support and service that NUC systems customers expect."Under the proposed agreement, ASUS will receive a non-exclusive license to Intel's NUC systems product line designs, enabling it to manufacture and sell 10th to 13th Gen NUC systems products and develop future designs. This will enable ASUS to provide product and support continuity for Intel NUC systems customers. ASUS will establish a new business unit called ASUS NUC BU.
8 Comments on Intel and ASUS Agree to Term Sheet to Take Intel NUC Systems Product Line Forward
ASUS was one of the few who rushed to get into Nvidia's GeForce Partner Program, right?
I think Intel created the NUC as a demonstration vehicle, and a reference design. This way, Asus, MSI and everyone else could make similar designs, Intel-based of course, with little engineering effort. Clones, basically.
But Intel apparently trademarked the NUC name itself. Quite wrong. Instead, they should have established a certification program with some requirements regarding size, expandability, I/O etc, so that others could make boxes with the very much recognisable name on them.
And by the way - Intel also sold NUCs as bare motherboards all along, I think they were the only ones to do that, or did anyone else too?