OSIM, the Singapore-based maker of massage chairs and wellness products, unveiled two innovative new massage chairs at CES 2024—the uLove 3 Yellow and the uThrone V Yellow. The uLove 3 Yellow builds upon OSIM's popular uLove series, featuring 18 patented massage technologies for a customized and therapeutic experience. Key highlights include the V-Hand Plus system, which mimics a masseuse's techniques to target knots and tension, air pressure massage to relax the body, and foot reflexology rollers. With multiple auto and manual programs, uLove 3 provides a spa-like massage tailored to one's needs. Coming in bright yellow for the CES special edition, the uLove 3 chair is also available in black, brown, and red.

However, OSIM has entered the arena of massage chairs for gamers and esports enthusiasts. The company presented the uThrone V Yellow massage gaming chair. Designed to promote healthy gameplay, it incorporates OSIM's intelligent V-Hand massage technology to relieve neck, shoulder, and back pain. Gamers can continue playing while the chair's rollers work along the neck and shoulders to relax muscles. With lumbar heat therapy, leg rest and an ergonomic seat, uThrone V aims to prevent strains from long hours of sitting, allowing gamers to relive a lot of sitting pain from long sessions. Besides the CES Yellow special edition, the uThrone V comes in black, orange, and purple accents. The CES attendees were able to experience OSIM's massaging chairs first-hand.