Monday, April 22nd 2024
Turtle Beach Dismantles ROCCAT Brand, Carries on Products and Support
The ROCCAT brand is officially reaching the end of its life today, as Turtle Beach has confirmed that ROCCAT will not be a separate brand anymore but rather integrated under the covers of Turtle Beach. Turtle Beach has noted: "We want to bring a greater level of integration to our family of products across console, PC and simulation. We felt that time and resources would be best spent focusing under a single brand and creating a range of products that matter most to gamers." ROCCAT was acquired by Turtle Beach in 2019 for $14.8 million to strengthen the company's positioning in the PC accessories market. At the time, ROCCAT's lineup of gaming keyboards, mice, headsets, and other peripherals complemented Turtle Beach's console-oriented product mix.
In a FAQ posted on its website, Turtle Beach also added: "While we'll be retiring the ROCCAT brand, many of its iconic product lines like the Vulcan, Kone, Burst and Sense will transition under the Turtle Beach brand. Our commitment to PC products remains as strong as ever and we have several ground-breaking new products to introduce as well as Turtle Beach-branded versions of popular existing ROCCAT products sticking around." For product support, the same teams are handling any customer support, and the company has merged them into a single new website, which handles tech and customer questions at support.turtlebeach.com. For returns, the company also takes care of ROCCAT products. The ROCCAT Swarm software will continue to work, even with Swarm II scheduled for a debut this year in Spring. From now on, all products will be under a single brand but will target the same audience. Turtle Beach will also rebrand the social media channels from ROCCAT to Turtle Beach PC. Refer to the FAQ posted on the official company website for more inquiries.
Source:
Turtle Beach FAQ
In a FAQ posted on its website, Turtle Beach also added: "While we'll be retiring the ROCCAT brand, many of its iconic product lines like the Vulcan, Kone, Burst and Sense will transition under the Turtle Beach brand. Our commitment to PC products remains as strong as ever and we have several ground-breaking new products to introduce as well as Turtle Beach-branded versions of popular existing ROCCAT products sticking around." For product support, the same teams are handling any customer support, and the company has merged them into a single new website, which handles tech and customer questions at support.turtlebeach.com. For returns, the company also takes care of ROCCAT products. The ROCCAT Swarm software will continue to work, even with Swarm II scheduled for a debut this year in Spring. From now on, all products will be under a single brand but will target the same audience. Turtle Beach will also rebrand the social media channels from ROCCAT to Turtle Beach PC. Refer to the FAQ posted on the official company website for more inquiries.
34 Comments on Turtle Beach Dismantles ROCCAT Brand, Carries on Products and Support
I agree though, Turtle Beach once had a great name but they had a bad spell of just unreliable cheaply made products.
Roccat though...idk if that ever had a really good name, just seemed like the more flashy but cheaply made gaming stuff.
That said I wouldnt mind one of them Roccat Vulcan 2 keyboards....
If you'd ask me if I thought quality when thinking about Roccat then no, not really. But most definitely better than Turtle Beach.
In my eyes this is a bad move, but they've probably done some market research and evaluated that turtle beach is the better brand to carry forward.
They're all on a "clearance" page on their store.
turtle beach made great sound cards…… a long time ago and everything else I touched was garbage. Likewise Roccat was a great gaming brand they made quality things; until they were aquired and the tyon died.
turtle beach has only managed to kill two companies.
roccat has been on a slow downward sprial since turdbeech bought them
time to throw all my roccat gear in the trash and go back to steel series
Your Roccat gears functions the same way today as it did yesterday. The fact that Turtle Beach is discontinuing the brand doesn't change what you already have.
Now if you hereby swear that you'll never buy a single Turtle Beach product ever again, I understand that. Someone else will get your money in the future. It's not like Roccat did anything to harm you today, they sold out 5+ years ago.
But tossing all of your functioning Roccat gear into the trash now just needlessly and irresponsibly generates more e-waste.
But do as you please. The PC hardware world thrives on consumer spending and if some super-geniuses like you toss away fine hardware to replace it with something new, well shareholders of those companies will rejoice. So thanks for thinking about the economy.
:):p:D
:lovetpu:
you or your company does something stuipd you deserve to be imediately religated to the trash bin all evidence of this thing you bought then ruined wiped from the face of the earth so you loose as much money as possible
Your old Roccat gear still functions the same today as it did yesterday. Roccat did nothing to change that. They haven't done anything for five years. And Turtle Beach did nothing either to your products.
If you really wanted to make a statement, you should have smashed your Roccat gear live online a year after Turtle Beach acquired them. It's clear that Turtle Beach is catering to super-geniuses of your level of brain power.
But now you are just pitifully whining. In any case just make sure to replace them with new peripherals featuring AI assisted spell checking.
Best of luck!
:clap::peace::lovetpu:
Just good peripherals don't need gaming sauce. In fact, I kinda dread buying anything gamer related. Its generally junk.
Well that's a nice thought about needing 2x ports to charge & use the rodent, but this is easily avoided by using an AC charger with a USB port on it, like all those old chargers you have laying around from old phones, tablets etc.....therefore you only need to use 1 port on your pc to connect the rodent, but regardless, that box is still fuggily AF IMHO :D
Fucking morons...