ASUS today announced that the Zenbook DUO (2024) (UX8406) and ProArt PZ13 (HT5306) laptops won Silver Awards in the Consumer Technology category at the International Design Excellence Awards (IDEA) 2024. Additionally, eight more ASUS products were named as finalists, marking 2024 as the company's most successful year at IDEA. This strong showing underlines the company's dedication to redefining user experiences through innovative design that balances aesthetics and technological excellence.

ASUS Zenbook DUO (2024) also earned a spot in the permanent collection of the Henry Ford Museum of American Innovation, highlighting the ingenuity of the world's first AI-powered 14-inch dual-screen laptop. The museum, a longstanding partner of the IDEA awards, adds select award-winning products to its permanent collection every year."We are honored to receive the IDEA Silver Awards, they are a testament to our team's relentless pursuit of design excellence," said Mitch Yang, ASUS Chief Design Officer. "These awards underscore our dedication to creating innovative, user-centric products that push the boundaries of what is possible. We remain committed to delivering exceptional experiences that resonate with users around the globe, and this recognition fuels our passion to continue pursuing design innovation."

Zenbook DUO (2024) is a versatile multimode device featuring a detachable full-size Bluetooth ASUS ErgoSense keyboard and touchpad for the ultimate in user convenience. Its dual, full-size, up-to-3K 120 Hz ASUS Lumina OLED 16:10 displays, with a lay-flat 180° hinge, offer stunning visuals and expanded workspace. With up to an Intel Core Ultra 9 processor, 32 GB of RAM, and a lightweight 1.35 kg package, Zenbook DUO (2024) provides exceptional portability and performance. ASUS ProArt PZ13 empowers creative professionals with its immersive visuals, versatile functionality, and exceptional mobility. This ultracompact and ultraportable laptop weighs just 0.85 kg while boasting a 3K ASUS Lumina OLED screen and AI-enabled Snapdragon X Series processor. The detachable full-size keyboard allows seamless switching between tablet and laptop modes.

Eight ASUS products named as finalists
Among the IDEA 2024 finalists were the ProArt P16 (H7606) and ProArt PX13 (HN7306). Alongside the ProArt PZ13, these ProArt AI PCs feature ASUS-exclusive StoryCube and MuseTree apps to enable smarter, streamlined creative workflows powered by fully local AI. Other finalists included the premium ultraportable ASUS Zenbook S 14 OLED (UX5406); the ultrathin ASUS Zenbook S 16 OLED (UM5606) with its unique Ceraluminum lid; and the ASUS Vivobook S series laptops that seamlessly integrate cutting-edge technology with a minimalist design.

Also making the finals were the ROG Phone 8 Pro, a premium device for gaming and lifestyle; the ROG Ally Armoury Crate Special Edition platform for effortlessly controlling and optimizing the ROG Ally gaming handheld; and the conceptual EZ DIY PC assembly experience that showcases the ASUS commitment to innovation and user-friendliness.

IDEA is organized by the Industrial Designers Society of America (IDSA). The 44th iteration of the award ceremony was held in Austin, Texas on September 12, 2024, making it one of the longest-running and most prestigious design award programs. IDEA winners are determined through blind evaluation by a jury of experts who assess thousands of entries based on design innovation, benefits to users, clients, and society, and appropriate aesthetics.