Monday, October 14th 2024

Quick Denuvo DRM Cracks Cost Game Publishers 20% in Revenue, According to Study

According to a study by William M. Volckmann II from the University of North Carolina, we have received an insight into the financial consequences of digital rights management (DRM) breaches in the PC gaming industry. The research, titled "The Revenue Effects of Denuvo Digital Rights Management on PC Video Games," offers valuable insights into the relationship between piracy and game sales. The study's most striking finding reveals that when Denuvo, a popular anti-piracy technology, is quickly compromised, game publishers face an average revenue decline of 20%. Interestingly, the research suggests that long-term DRM implementation may be unnecessary. Volckmann's analysis indicates that games cracked after the first three months of release or those from which publishers voluntarily removed DRM protection after this period experienced negligible revenue loss.

The study also explored potential predictors for quick DRM breaches but found no conclusive indicators based on game characteristics. This unpredictability poses a challenge for publishers in assessing the risk of piracy for individual titles. Volckmann acknowledges gamers' concerns about DRM's technical drawbacks, recommending that publishers consider removing such protections after the critical initial three-month window. This approach could balance piracy prevention with user experience optimization. The findings present a compelling case for publishers to reconsider their DRM strategies. While protecting games during the launch period remains crucial, extended DRM usage may offer diminishing returns.
Source: via Tom's Hardware
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136 Comments on Quick Denuvo DRM Cracks Cost Game Publishers 20% in Revenue, According to Study

#126
scottslayer
The person running the study can get a new data point as Metaphor: ReFantazio that uses Denuvo was cracked yesterday, October 17, seven days after release.
Player count peaked at 85,961 on October 13.
Posted on Reply
#127
lexluthermiester
scottslayerThe person running the study can get a new data point as Metaphor: ReFantazio that uses Denuvo was cracked yesterday, October 17, seven days after release.
Player count peaked at 85,961 on October 13.
Assuming you're right, doesn't really support their argument.
Posted on Reply
#128
csendesmark
Vote with you wallet
Don't buy games with denuvo.
Easy as that, if enough so called "games" start using his brain, this kind of DRM crap.
Here is one guide to follow: Steam Curator: Denuvo-Games
Personally I will not install malware on my computer ...at least not on purpose anyway
Posted on Reply
#129
SOAREVERSOR
csendesmarkVote with you wallet
Don't buy games with denuvo.
Easy as that, if enough so called "games" start using his brain, this kind of DRM crap.
Here is one guide to follow: Steam Curator: Denuvo-Games
Personally I will not install malware on my computer ...at least not on purpose anyway
But you already installed Windows!
Posted on Reply
#130
AGlezB
SOAREVERSORBut you already installed Windows!
Alternatives to any game you care to name: 10^123456789

Compatible alternatives to the OS you've been using for half your life:
- if Linux: 10^123456789
- else: 0
Posted on Reply
#131
csendesmark
SOAREVERSORBut you already installed Windows!
Good calll
Windows OS is the greatest gaming platform, also there are a lot of things I can't do under Linux...
I will be more than happy to fully migrate over Linux when they support all my stuff greatly.
While I already using Linux for more than a decade consecutively for some of my purposes.
Posted on Reply
#132
SOAREVERSOR
csendesmarkGood calll
Windows OS is the greatest gaming platform, also there are a lot of things I can't do under Linux...
I will be more than happy to fully migrate over Linux when they support all my stuff greatly.
While I already using Linux for more than a decade consecutively for some of my purposes.
I have an RTX 4090 and I game on the Switch and PS5 mostly. If at all possible I avoid doing it on Windows. You aren't stuck with Windows. I have Windows for some work related needs but I also have a Mac and Linux box that I will use if at all possible before Windows.

You aren't really stuck with it at home. That's an illusion. And if you're going to worry about spyware/malware Apple, Google, and especially Microsoft and especially Windows from them are vastly worse offenders than DRM. If you have a Windows PC that horse has already left the barn. Heck your smart TV snoops on you and people will complain about spyware/malware when they use an Amazon Alexa. If Denuvo is where you draw the line and you are using Windows or have a smart anything you clearly do not care about spyware malware and are only whining because you want to steal games. It's laughable.
Posted on Reply
#133
AGlezB
SOAREVERSORI have an RTX 4090 and I game on the Switch and PS5 mostly. If at all possible I avoid doing it on Windows. You aren't stuck with Windows. I have Windows for some work related needs but I also have a Mac and Linux box that I will use if at all possible before Windows.

You aren't really stuck with it at home. That's an illusion. And if you're going to worry about spyware/malware Apple, Google, and especially Microsoft and especially Windows from them are vastly worse offenders than DRM. If you have a Windows PC that horse has already left the barn. Heck your smart TV snoops on you and people will complain about spyware/malware when they use an Amazon Alexa. If Denuvo is where you draw the line and you are using Windows or have a smart anything you clearly do not care about spyware malware and are only whining because you want to steal games. It's laughable.
Since we're already going off topic: I wish TPU had a facepalm reaction.
Posted on Reply
#134
Caring1
AGlezBSince we're already going off topic: I wish TPU had a facepalm reaction.
And a thumbs down also.
Posted on Reply
#135
KLMR
What is the name of the study? Where it is published?
It may be worth reading before making conclusions about its conclusions.
Posted on Reply
#136
AGlezB
KLMRWhat is the name of the study? Where it is published?
It may be worth reading before making conclusions about its conclusions.
The link is in the post. You'll have to pay $25 if you want to read it.
Posted on Reply
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