Thursday, January 23rd 2025

AMD Radeon RX 9070 Series Available Now According to Out-of-date Advertising

PC hardware enthusiasts located in Germany, Poland and the United Kingdom have stumbled upon amusingly out-of-date AMD Radeon RX 9070 series GPU advertising. Earlier today, examples were presented on the Radeon subreddit—the social media-sourced announcements provide another look at Team Red's new reference design (Made-By-AMD/MBA) for the RDNA 4 generation, but the accompanying text (translated to English) implies that gamers can "play now" on not-yet-released Navi 48 GPU-based hardware. AMD has officially delayed its launch of Radeon RX 9070 XT and Radeon RX 9070 (non-XT) cards into March, but older leaked information pointed to a possible January 23 (today) rollout.

This marketing campaign has seemingly kicked off prematurely—perhaps initiated by mistake. VideoCardz reached out to retail sources for comment—their report indicates that promotional material was ready to go, but embargoes are reportedly still in place. They reckon that a basic specification teaser could emerge online in the near future. Board partners have already distributed products across retail networks, and finalized units have been unboxed—today's advertised claim of "immediate availability" is no longer valid, but many folks hoped for a pre-January 30 kick-off. NVIDIA will be launching its GeForce RTX 50 series at the end of this month, but industry soothsayers believe that things will not go smoothly.
Sources: VideoCardz, Radeon Subreddit
Add your own comment

32 Comments on AMD Radeon RX 9070 Series Available Now According to Out-of-date Advertising

#26
Hecate91
AusWolfI actually like the way Frank speaks. I don't want emotion, I want details. The interview one of the new sites had with him on RDNA 4 was worth a million times more than any presentation at CES.

I agree about the marketing team, though. It's not good.
I liked the interview with Frank at CES about RDN4, an interview without buzzwords was nice to hear, but I don't know if Frank is to blame for the marketing mistakes though the marketing team needs to change.
AusWolfI don't understand why people buy products based on marketing. I mean, it's the product you're buying, not some poster, right?
I dunno it makes no sense at all, I've seen people say they're going to buy an Nvidia card instead because of the marketing or the launch delay. I just read and watch a few reviews for the performance data on a product I'm interested in, not for the marketing slides. But I guess people do buy based on the marketing, even the enthusiasts, it explains a lot with how screwed up the GPU market is.
Posted on Reply
#27
InVasMani
Marketing team needs to be replaced by a larger R&D team.
Posted on Reply
#28
AusWolf
Hecate91I liked the interview with Frank at CES about RDN4, an interview without buzzwords was nice to hear, but I don't know if Frank is to blame for the marketing mistakes though the marketing team needs to change.
I agree.
Hecate91I dunno it makes no sense at all, I've seen people say they're going to buy an Nvidia card instead because of the marketing or the launch delay.
That is stupid beyond measure. Buying a product based on marketing? Pff...
And buying Nvidia instead? Sure, but which one? The 5070 will be out at roughly the same time as the 9070 XT (and with 12 GB VRAM instead of 16).
Posted on Reply
#29
_roman_
AusWolfBuying a product based on marketing? Pff...
I bought some stuff with those "Amd reward" games. So that marketing worked.

I got star wars jedi survivor with amd cpu /gpu
avatar / pandora with amd cpu / gpu
the last of us part 1 with amd cpu / gpu.

As of now I consider the last of us part 1 as a medium game. The other two games are just trash games. I was stuck for a very long time with pandora. I left it behind and recently tried it again. That game was untouched for around 10-12 months I think on my nvme.

That x670 mainboard + ryzen 7600X + star wars jedi survivor game in may 2023 for ~395€ with free shipping was not that bad deal.

i consider those "cashback" from the other brands also an action from the marketing department.

-- Those amd reward games were just enough to get me clicking the buy button.
Posted on Reply
#30
AusWolf
_roman_I bought some stuff with those "Amd reward" games. So that marketing worked.

I got star wars jedi survivor with amd cpu /gpu
avatar / pandora with amd cpu / gpu
the last of us part 1 with amd cpu / gpu.

As of now I consider the last of us part 1 as a medium game. The other two games are just trash games. I was stuck for a very long time with pandora. I left it behind and recently tried it again. That game was untouched for around 10-12 months I think on my nvme.

That x670 mainboard + ryzen 7600X + star wars jedi survivor game in may 2023 for ~395€ with free shipping was not that bad deal.

i consider those "cashback" from the other brands also an action from the marketing department.

-- Those amd reward games were just enough to get me clicking the buy button.
That's not really marketing, though. Those are actual products sold together with your hardware. I got Jedi: Survivor the same way with my 7800X3D.
Posted on Reply
#31
doc7000
AMD graphics division has some serious issues, AMD cpus gave us multiple generations of great value while AMD GPUs really just doesn't believe in doing that despite the fact that they are the underdog. It makes me think that the $650 price for the 9070 XT that was rumored was the real intended price, now I have a huge problem because AMD said they were going to go for market share and that just isn't going to do it.
Posted on Reply
#32
3valatzy
doc7000AMD graphics division has some serious issues, AMD cpus gave us multiple generations of great value while AMD GPUs really just doesn't believe in doing that despite the fact that they are the underdog. It makes me think that the $650 price for the 9070 XT that was rumored was the real intended price, now I have a huge problem because AMD said they were going to go for market share and that just isn't going to do it.
For sure it's not going to do it. Because a 20GB RX 7900 XT current price is $650, in order to justify the same price for a much inferior 16GB GPU, they will need to show something extremely unexpected. Performance won't be, because it will be lower than the RX 7900 XT.

The only price tag that makes sense and can help AMD to stabilise the market position is $399.

I wonder why AMD has so serious issues with everything - drivers, marketing, offered technologies (DLSS replacement, frame-generating AI, etc.), when it has 100% the consoles market, and works closely with Sony and Microsoft ? ! :confused: :kookoo:
Posted on Reply
Add your own comment
Feb 23rd, 2025 13:14 EST change timezone

New Forum Posts

Popular Reviews

Controversial News Posts