Thursday, January 23rd 2025

AMD Radeon RX 9070 Series Available Now According to Out-of-date Advertising

by
T0@st
 Discuss (32 Comments)
PC hardware enthusiasts located in Germany, Poland and the United Kingdom have stumbled upon amusingly out-of-date AMD Radeon RX 9070 series GPU advertising. Earlier today, examples were presented on the Radeon subreddit—the social media-sourced announcements provide another look at Team Red's new reference design (Made-By-AMD/MBA) for the RDNA 4 generation, but the accompanying text (translated to English) implies that gamers can "play now" on not-yet-released Navi 48 GPU-based hardware. AMD has officially delayed its launch of Radeon RX 9070 XT and Radeon RX 9070 (non-XT) cards into March, but older leaked information pointed to a possible January 23 (today) rollout.

This marketing campaign has seemingly kicked off prematurely—perhaps initiated by mistake. VideoCardz reached out to retail sources for comment—their report indicates that promotional material was ready to go, but embargoes are reportedly still in place. They reckon that a basic specification teaser could emerge online in the near future. Board partners have already distributed products across retail networks, and finalized units have been unboxed—today's advertised claim of "immediate availability" is no longer valid, but many folks hoped for a pre-January 30 kick-off. NVIDIA will be launching its GeForce RTX 50 series at the end of this month, but industry soothsayers believe that things will not go smoothly.
Sources: VideoCardz, Radeon Subreddit

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32 Comments on AMD Radeon RX 9070 Series Available Now According to Out-of-date Advertising

#2
JustBenching
phanbueylol what a mess
Means it was going to release today, and they paid for ads in advance. Ouch
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#3
claylomax
This should tell you everything you need to know about this company.
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#4
Sound_Card
Fire Frank and the flip the marketing team upside down. Frank always speaks like he is half buzz on miller lite, has no energy for anything and is reactive in his marketing. Apparently, he is even lazy.
Posted on Reply
#5
Hecate91
Sound_CardFire Frank and the flip the marketing team upside down. Frank always speaks like he is half buzz on miller lite, has no energy for anything and is reactive in his marketing. Apparently, he is even lazy.
Agreed, I think whole marketing team needs firing and Radeon needs a new strategy, not sure if it's just Frank or the whole Radeon division is just terribly disorganized.
JustBenchingMeans it was going to release today, and they paid for ads in advance. Ouch
What ads? It's an X post from AMD themselves, someone didn't get the word and posted it today.
Posted on Reply
#6
JustBenching
Hecate91What ads? It's an X post from AMD themselves, someone didn't get the word and posted it today.
People were getting ads with this banner. It even had a link to go buy them. Read the reddit thread.

Eg1. For clarification, Twitter allows you to buy "announcements" which are basically ads. You choose how many people you want to reach, you pay, and then your post is sent to Twitter users. The ad was programmed for today cause the original launch date was probably today.
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#8
freeagent
Right hand is nose picking while the left is ass scratching, neither of them know what the other is doing.

Crazy days man.
Posted on Reply
#9
Macro Device
Pinky and the Brain: trying to conquer the world since '95.
AMD: trying to conquer the dGPU market since '06.

Success rates are so far identical.
Posted on Reply
#10
oxrufiioxo
phanbueylol what a mess
This is the strangest gpu series launch I can remember.
Posted on Reply
#12
Lost_Wanderer
The wheel is still spinning but the hamster is dead.
Posted on Reply
#13
Fouquin
RedwoodzAre you serious? Are you really that shallow? This tells us absolutely nothing important. Nothing unless you planned on buying only the 9070xt this week and are planning on dying by next month. I am sure that's not the case.

further reading for you
www.techpowerup.com/331486/amd-is-taking-time-with-radeon-rx-9000-to-optimize-software-and-fsr-4
"No no guys we definitely didn't recoil in fear and trip over our own heels in retreat at the announcement of the 5070! We're, uh, we're optimizing. Yeah that's it! We just need more time to optimize the cards before we launch them. Definitely a planned approach with no hiccups, pay no attention to the piles of promotions, advertising, and media coverage we already paid for in preparation for the original launch date. We actually totally definitely meant to do this."
Posted on Reply
#15
Sound_Card
As embarrassing the marketing department is, I don't get the comments that his is the worst ever.

They have the GPU's clearly manufactured and in stores. It's not delayed because the silicon is bad. Sitting in the stores for one more month is not the of the world, it's the organization that is the marketing department.

Some of you are nearly as embarrassing with the posts. End of the day, they are all overpriced video cards.
Posted on Reply
#16
Redwoodz
Fouquin"No no guys we definitely didn't recoil in fear and trip over our own heels in retreat at the announcement of the 5070! We're, uh, we're optimizing. Yeah that's it! We just need more time to optimize the cards before we launch them. Definitely a planned approach with no hiccups, pay no attention to the piles of promotions, advertising, and media coverage we already paid for in preparation for the original launch date. We actually totally definitely meant to do this."
Or they know 5070 will be a paper launch and they adjusted to take advantage. ;)
Posted on Reply
#17
Hecate91
RedwoodzOr they know 5070 will be a paper launch and they adjusted to take advantage. ;)
Whatever the reason is AMD decided to hold off until after the 5070, the marketing team probably massively messed up and its an interesting decision but it doesn't mean AMD is screwed like some people want to believe. Marketing teams seem to be very stupid, especially with all the AI nonsense marketing on tech products.
It's getting tiring seeing all these threads with mostly Nvidia users posting who really don't care and would never buy an AMD card just go "haha lol AMD is doomed".
Posted on Reply
#19
LabRat 891
No love for nVidia, but DAYUM does this show poorly.
Broken ProcessorBuy today delivery end of march start of April XD
Is RX 9070 AMD's April Fool's joke?
Posted on Reply
#21
AusWolf
Sound_CardFire Frank and the flip the marketing team upside down. Frank always speaks like he is half buzz on miller lite, has no energy for anything and is reactive in his marketing. Apparently, he is even lazy.
I actually like the way Frank speaks. I don't want emotion, I want details. The interview one of the new sites had with him on RDNA 4 was worth a million times more than any presentation at CES.

I agree about the marketing team, though. It's not good.
Hecate91Whatever the reason is AMD decided to hold off until after the 5070, the marketing team probably massively messed up and its an interesting decision but it doesn't mean AMD is screwed like some people want to believe. Marketing teams seem to be very stupid, especially with all the AI nonsense marketing on tech products.
It's getting tiring seeing all these threads with mostly Nvidia users posting who really don't care and would never buy an AMD card just go "haha lol AMD is doomed".
I don't understand why people buy products based on marketing. I mean, it's the product you're buying, not some poster, right?
Posted on Reply
#22
_roman_


That German Text on the right is very offensive for myself.

The windows 11 pro 23h2 before / now 24h2 gpu drivers for the powercolor 7800XT hellhound are not very well working.
Gnu linux has a lot more features I miss.

"every game a success" -> This triggers a lot of hate. A lot of hate. A few hours ago I had my issues wiht Ubisoft - Avatar, a "amd Reward" Game for buying my amd hardware (cpu or gpu).

--

My advise for AMD

Fire 100% of the marketing team. Reduce the marketing budget by 75% permanently. Hire some bug fixers for windows 11 pro 24h2. Hire some coders or open the specs for gnu linux (that should help steam os also)
Fire 80% of the human resources team.
With the gained money hire more coders and work on improving the existing features in windows 11 pro 24h2.

Note: I personally purchased several new amd processors, mainboards and amd graphic cards in the past few years.
Posted on Reply
#23
DaemonForce
RedwoodzOr they know 5070 will be a paper launch and they adjusted to take advantage. ;)
If it turns out there are so many 9070s stashed in storage that nobody can pull reasonable orders of 5070s that's gonna be hilarious. Actual storage warfare.
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#24
InVasMani
They should've just done a paper launch of like 8 GPU's like ARC B580. No worries it's available you just can't buy it. Oh sorry we ran out inventory all 8 we're working diligently to get them restocked by next year.
Posted on Reply
#25
AusWolf
InVasManiThey should've just done a paper launch of like 8 GPU's like ARC B580. No worries it's available you just can't buy it. Oh sorry we ran out inventory all 8 we're working diligently to get them restocked by next year.
Isn't that what Nvidia is doing? Yet, it only paints the image that their products are ultra premium ones. Personally I'm only interested in products I can buy.
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