AMD has just published its "How to Sell" Ryzen AI MAX series guide—several news outlets have pored over the "claimed" gaming performance charts contained within this two-page document. Team Red appears to be in a boastful mood—their 1080p benchmark results reveal compelling numbers, as produced by their flagship Zen 5 "Strix Halo" processor (baseline 55 W TDP). According to Team Red's marketing guidelines, the
Ryzen AI Max+ 395 APU: "competes with a
GeForce RTX 4070 Mobile GPU at similar TDP and form factor." The first-party produced comparison points to their Radeon 8060S integrated graphics solution being up to 68% faster—in modern gaming environments at 1080p settings—than the competing Team Green dedicated laptop-oriented GPU, limited to 65 W TGP due to form factor restrictions. Overall, the AMD test unit does better by
23.2% on average (referring to Wccftech's calculations).
According to the document, AMD's reference system was lined up against an
ASUS ROG Flow Z13 (2023) gaming laptop specced with an Intel
Core i9-13900H processor, and a GeForce RTX 4070 mobile graphics card. The Ryzen AI Max+ 395's "
massive iGPU" can unleash the full force of forty RDNA 3.5 compute units, paired with up to 96 GB of unified on-board memory (from a total pool of 128 GB). Non-gaming benchmarks place the flagship Team Red processor above Intel
Core Ultra 9 288V and Apple M4 Pro (12-core) CPUs—as always, it is best to wait for verification from independent evaluators. Saying that, the "Strix Halo" APU family has generated a lot of excitement—even going back to
early leaks—and the latest marketed performance could drum up further interest.
57 Comments on AMD Teases Ryzen AI Max+ 395 "Strix Halo" APU 1080p Gaming Performance, Claims 68% Faster than RTX 4070M
Completely fair game. The 4070m just got molested.
The Zephyrus G14s and G16s are bigger (one inch diagonal) laptops so they have better cooling, but they're really aimed at being just gaming laptops, not 2-in-1 or Windows tablets.
Oh and the airflow comes from centrifugal fans and runtime when plugged in is indefinite till it dies. Calling it a tablet and stopping there isn't enough tbh and needs more context. It's pretty thick and is designed to dissipate 120W, so it doesn't really matter if it's a "tablet". ASUS are also marketing it a gaming ready. If it was a 13" laptop, the result wouldn't really be much different. Also, both systems were tested at 120W because that's fair. If you're comparing against a 115W 4070, that's way more than 120W for CPU+GPU and won't even fit in the same chassis.
Essentially what AMD are trying to show is the 395 is faster than competing Intel CPU+ Nvidia GPU combos at less than 120W. Obviously comparing to higher TDP variants isn't fair because the 395 tops out at 120W. I guess it'd be closer if that 13900H was replaced with a faster Ryzen 7945hx3d or something, but the Z13 doesn't come with that so they showed what they comes with.
My god, unbelievable.
AMD's reference system is a reference system. It doesn't matter jack $ if it's in a tablet, desktop, server, fridge or whatever form factor. As long as it's not overclocked, it will show how the 395 performs. It's probably this chassis because it's faster than the old intel/nvidia combo and is the same chassis but can also be a generic reference laptop, you know the stuff that exists for decades everytime a new mobile CPU comes out. Stating 'reference system' is common practice. It shows how the CPU should perform when set up optimally.
Still trying to find AMD's lie here. Maybe you can chime in with some details?
2. The Ryzen AI Plus Plus something (I can't be asked to remember such a long name) is a 50 W APU with a cTDP of 120 W. Do you know what a cTDP is? Now I understand why AMD didn't spare any time for RDNA 4 at CES. This chip is probably a much bigger hit than any desktop GPU could be.
I still admit that for people interested in mobile products, a 50 W APU that is 68% faster in games than a 50 W mobile GPU is really extraordinary (assuming that these are actual numbers, not just marketing). With APUs like this, they won't have to be.
Having RTX 4060 Ti performance in APU is actually impressive. Good for any light gaming machine, suitable even for 240 Hz e-sports (CS2). I expect the price to be astronomical.
from here: www.amd.com/content/dam/amd/en/documents/partner-hub/ryzen/ryzen-ai-max-series-how-to-sell-guide-competitive.pdf
With small print: "Testing as of Dec 2024 using Llama 70b 3.1 Nemotron Q4 K M quantization running through llama.cpp and LM Studio. Input prompt length 100 token prompt. System configuration for Ryzen AI Max+ 395: AMD reference board, 55W TDP, Radeon™ 8060S graphics, 128GB RAM, 1TB SSD, using Llama 3.1. Configuration for Nvidia RTX 4090: ASUS ProArt X670E-CREATOR WIFI motherboard, AMD Ryzen 9 7900X processor, 32GB system RAM, 40GB GPU memory, 1TB SSD, Windows 11. (blogs.nvidia.com/blog/ai-decoded-lm-studio/). Manufactures may vary configurations yielding different results. SHO-14"
Yeah, that's a lame attempt to try and sell it, but people buying it for that purpose, have the money, but are no technical idiots. They need more than that.
Guess we'll have to wait for shipping hardware, nVidia DIGITS release and actual reviews.
I doubt that many people will be buying Strix Halo $2000+ laptops/mini-PCs to run games at 1080P. Maxxed out Strix Halo 395 PCs basically a mini-workstation level configuration (cores, max ram, ram bandwidth, speed), and they are missing the opportunity in marketing it as such. AI crazed people have money burning in their hands waiting for somebody to sell them more unified memory for bigger models, gamers - not so much.
I mean for god's sake, people are camped out for the 5090 which is only a marginally better product than before:
People already camping out for GeForce RTX 5090 ahead of launch - VideoCardz.com
I mean how many products has Lisa Su signed and put her bitmoji in presentations. I'm sorry but I can't abide by comments knocking non-Nvidia companies for zombie buying or giving into advertising on a tech site where people LITERALLY worship Nvidia.
I mean there is a reason they chose a tablet to compare it against. If im not mistaken a dekstop 4070 is ~50% faster than a mobile 4070. AMD claims their APU is 68% faster than the 4070m, which makes it faster than a desktop 4070. Aight