AMD has just published its "How to Sell" Ryzen AI MAX series guide—several news outlets have pored over the "claimed" gaming performance charts contained within this two-page document. Team Red appears to be in a boastful mood—their 1080p benchmark results reveal compelling numbers, as produced by their flagship Zen 5 "Strix Halo" processor (baseline 55 W TDP). According to Team Red's marketing guidelines, the Ryzen AI Max+ 395 APU: "competes with a GeForce RTX 4070 Mobile GPU at similar TDP and form factor." The first-party produced comparison points to their Radeon 8060S integrated graphics solution being up to 68% faster—in modern gaming environments at 1080p settings—than the competing Team Green dedicated laptop-oriented GPU, limited to 65 W TGP due to form factor restrictions. Overall, the AMD test unit does better by 23.2% on average (referring to Wccftech's calculations).

According to the document, AMD's reference system was lined up against an ASUS ROG Flow Z13 (2023) gaming laptop specced with an Intel Core i9-13900H processor, and a GeForce RTX 4070 mobile graphics card. The Ryzen AI Max+ 395's "massive iGPU" can unleash the full force of forty RDNA 3.5 compute units, paired with up to 96 GB of unified on-board memory (from a total pool of 128 GB). Non-gaming benchmarks place the flagship Team Red processor above Intel Core Ultra 9 288V and Apple M4 Pro (12-core) CPUs—as always, it is best to wait for verification from independent evaluators. Saying that, the "Strix Halo" APU family has generated a lot of excitement—even going back to early leaks—and the latest marketed performance could drum up further interest.