Wednesday, February 5th 2025

AMD CPUs had 92% Market Share at German PC Hardware Retailer in January

German PC hardware retailer MindFactory sold an astonishing 25,625 AMD and Intel CPUs in January 2025. However, an honor falls to AMD this time, as Team Red has managed to capture as much as 92.16% (23,615) of all units sold by this retailer. Not only did it leave Intel with 7.84% (2010) of total units sold, AMD also beat Intel in average selling price, where AMD managed to keep ASP at 320 Euros, while Intel buyers were considering some less expensive CPU SKUs at 290 Euros. This has resulted in AMD's revenue share recording 93.45% at 8,300,674 Euros, while Intel left a smaller mark at 6.55% or 581,959 Euros. The best-selling CPU was AMD's Ryzen 7 9800X3D, sold in 8,390 units in January.

A detailed analysis of socket distribution reveals AMD's AM5 platform's overwhelming dominance, securing 18,410 units or 71.84% of total sales. The mature AM4 platform maintains a significant market presence with 5,205 units (20.31%), showing strong continued demand for AMD's previous-generation socket. Intel's LGA 1700, compatible with 12/13/14th generation processors, accounted for 1,745 units (6.81%), while their older platforms showed minimal market penetration. The LGA 1851 socket, supporting Intel's latest Core Ultra 200S processors, managed just 185 units (0.72%), with legacy LGA 1200 and LGA 1151 sockets trailing at 55 (0.21%) and 25 (0.1%) units respectively. AMD's latest platform market performance suggests strong consumer confidence in AM5's upgrade path and performance capabilities. This dramatic market share capture by AMD represents one of the most significant shifts in the desktop CPU market in recent years, particularly notable given the higher average selling prices at which AMD CPUs are now sold.
Source: TechEpiphanyTY on X
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42 Comments on AMD CPUs had 92% Market Share at German PC Hardware Retailer in January

#26
_roman_
WoomackI find it weird that reports are always from this one store and always give 90%+ sales for AMD chips while I have contacts in distribution, and it doesn't look anything close in many other places.
I also want numbers from caseking ( pronounced cheeseking - pay attention - better pronounced käsekönig if you have somehow german accent), alternate, proshop, nbb, alza, amazon.

Ask those to reveal their sales number, please.

Mindfactory are **** (very bad word). They only sell to german shipment address. some pay a third party service - company to circumvent this.

--

I usually bought from up to 5 shops when i build my computers. Mindfactory were not considered because of their company policy which is **** (very bad word).

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I think mindfactory have that exclusive deal to sell only those ryzen 7600X3d to germans in germany with german shipment address. Totally not against eu regulations.

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If anyone responsible read this. I think making two topics out of one news is bad. That stuff belongs into one mindfactory article. It's clickbait
BwazeEU market zone is not a free market for end customers, it seems. :p
nope it is not in my point of view from austria without a credit card
Posted on Reply
#27
alwayssts
JustBenchingBut that argument doesn't translate to gpus, those same people when they have a choice they buy nvidia. I guess they get clueless when it comes to gpus
DGMW, I was literally going to say:

ION: 92% of GPUs were probably nVIDIA. (I understand that's actually not the case).

OTOH, you are also correct about the last part. Behold the power of marketing.

Your logic about the common human making the right choice based on actual capability/value is terribly flawed. AMD has made wonderful CPUs for years, yet always lost in market-share to Intel.

Why is this? Why did it take Intel literally releasing an actually terrible/regressive architecture for AMD to actually win in sales? Obviously there is a halo effect, but it's not just that simple.

Now apply this logic to GPUs.

(Don't worry guy, I'll be here for the 5000/9070 series discussion.)

Really waiting to see if there's a 9070 w/ 24gbps ram, and if AMD has the hootspah to price-match it against the stock ($550) or inevitable aftermarket price of 5070 (~$600), or in-between.
I feel like that conversation has to be happening (given 9070/9070xt supposedly $~400/480). I think they really wanted 5070 to be $600 and match it there...maybe seeing if realistic price is $600.
Like I said, we're going to talk 1440p raster capability relative capability and value. If a vanilla 9070 is anywhere near that cheap, and does the job, does anything else make sense?
960pRT-> upscale to 1440p (9070xt - price/capability), and 1080RT->4k upscaling (9070xtx [if it exists]; capability at similar price) vs 4070ti/5070. Remember FSR4 should make that not suck.
Will it move the needle? I have no freakin' idea. People are weird.
Someday people will realize an overclocked 7900xt is essentially a PS6 and a 5080 is not bc ram. Someday they will realize an overclocked 7900xtx better for 4k raster bc both compute and RAM.
They will realize 5080 is neither a 4k raster card nor a 1440p->4k RT card, and hence it's advantages null.
Will that day be anytime soon? I have no freakin' idea. People are weird.
I'm just a guy, talking to another guy, asking him to trust him...that people are weird.
Also generally ignorant and really do make decisions based on marketing/hype. But mostly weird.
Bwazenobody expects the new AMD cards to do something groundbreaking
^
Posted on Reply
#28
JustBenching
alwaysstsDGMW, I was literally going to say:

ION: 92% of GPUs were probably nVIDIA. (I understand that's actually not the case).

OTOH, you are also correct about the last part. Behold the power of marketing.

Your logic about the common human making the right choice based on actual capability/value is terribly flawed. AMD has made wonderful CPUs for years, yet always lost in market-share to Intel.

Why is this? Why did it take Intel literally releasing an actually terrible/regressive architecture for AMD to actually win in sales? Obviously there is a halo effect, but it's not just that simple.

Now apply this logic to GPUs.

(Don't worry guy, I'll be here for the 5000/9070 series discussion.)

Really waiting to see if there's a 9070 w/ 24gbps ram, and if AMD has the hootspah to price-match it against the stock ($550) or inevitable aftermarket price of 5070 (~$600), or in-between.
I feel like that conversation has to be happening (given 9070/9070xt supposedly $~400/480). I think they really wanted 5070 to be $600 and match it there...maybe seeing if realistic price is $600.
Like I said, we're going to talk 1440p raster capability relative capability and value. If a vanilla 9070 is anywhere near that cheap, and does the job, does anything else make sense?
960pRT-> upscale to 1440p (9070xt - price/capability), and 1080RT->4k upscaling (9070xtx [if it exists]; capability at similar price) vs 4070ti/5070. Remember FSR4 should make that not suck.
Will it move the needle? I have no freakin' idea. People are weird.
Someday people will realize an overclocked 7900xt is essentially a PS6 and a 5080 is not bc ram. Someday they will realize an overclocked 7900xtx better for 4k raster bc both compute and RAM.
They will realize 5080 is neither a 4k raster card nor a 1440p->4k RT card, and hence it's advantages null.
Will that day be anytime soon? I have no freakin' idea. People are weird.
I'm just a guy, talking to another guy, asking him to trust him...that people are weird.
Also generally ignorant and really do make decisions based on marketing/hype. But mostly weird.

^
Intels terribly regressive architecture beats or matches amds top end in everything, gaming includes. The review from this very site shows the 285k being a better product (especially when it comes to efficiency) than the 9950x. And yet, marketing wins once again and amd sells more. What can you do.
Posted on Reply
#29
TSiAhmat
JustBenchingIntels terribly regressive architecture beats or matches amds top end in everything, gaming includes. The review from this very site shows the 285k being a better product (especially when it comes to efficiency) than the 9950x. And yet, marketing wins once again and amd sells more. What can you do.
the 285k matches the 9800x3d in gaming? That's the first I've heard about it.
Posted on Reply
#30
JustBenching
TSiAhmatthe 285k matches the 9800x3d in gaming? That's the first I've heard about it.
Yeap, that's exactly what I said, word for word.
Posted on Reply
#31
alwayssts
JustBenchingIntels terribly regressive architecture beats or matches amds top end in everything, gaming includes. The review from this very site shows the 285k being a better product (especially when it comes to efficiency) than the 9950x. And yet, marketing wins once again and amd sells more. What can you do.
People buying a chip for gaming are totally flocking towards those 285k and not the 9800x3d, right?
People buying a chip for productivity are totally flocking towards that 285k instead of a 9950x, right?

Dude, the 7800X3D jumped in price bc the 285k was such a disaster.



WHATEVER.
Posted on Reply
#32
JustBenching
alwaysstsPeople buying a chip for gaming are totally flocking towards those 285k and not the 9800x3d, right?
People buying a chip for productivity are totally flocking towards that 285k instead of a 9950x, right?

Dude, the 7800X3D jumped in price bc the 285k was such a disaster.



WHATEVER.
I compared it to the 9950x,obviously. According to this very sites review the 285k is matching or better than the 9950x on every possible metric. Yet you called it a disaster. Imagine that. A product matching amds best is a disaster cause it not an amd product.
Posted on Reply
#33
TSiAhmat
JustBenchingI compared it to the 9950x,obviously. According to this very sites review the 285k is matching or better than the 9950x on every possible metric. Yet you called it a disaster. Imagine that. A product matching amds best is a disaster cause it not an amd product.
but the 9950x doe not sell well. The 9800x3d (at 50€ over msrp) does, every other product in that stack is not selling well.
Posted on Reply
#34
SL2
_roman_I think mindfactory have that exclusive deal to sell only those ryzen 7600X3d to germans in germany with german shipment address.
It's possible that you know more about this than me, I haven't bought something in DE for years, but it doesn't look like an exclusive deal to me?
geizhals.de/amd-ryzen-5-7600x3d-100-100001721wof-a3293751.html

Not only MFactory, and not only to DE. "Lieferung in weitere Länder auf Anfrage."
alwaysstsDude, the 7800X3D jumped in price bc the 285k was such a disaster.
Also because it went AWOL before the 9800X3D launch.

US and EU price paints the same picture here, the price went up long before CUltra launch.


Posted on Reply
#35
JustBenching
TSiAhmatbut the 9950x doe not sell well. The 9800x3d (at 50€ over msrp) does, every other product in that stack is not selling well.
It does not but I don't hear people spam calling it a disaster. I mean look at this thread alone.
Posted on Reply
#36
Chomiq
SL2I take that as a no. :D

I mean, it's not like no one is selling across EU.




Problem with selling across EU is that once you cross a certain threshold you have to register as VAT entity is the country you're delivering to, meaning they would have to open offices and pay taxes in each country that gets high enough volume of sales. Caseking can offer this because their volume is low. Some stores support B2B accounts for purchases using VAT EU even if they don't offer deliveries for retail purchases to same countries (that's how I got my 3080 Ti FE from NBB).
Mindfactory does neither because they know that it would bring additional cost to them. However, there are ways to bypass it, some companies offer package forwarding services, where you order something to a pickup point in Germany and then they pick it up and deliver to you. Costs something around €8.
Posted on Reply
#37
Bwaze
Years ago taxes weren't even paid to the country of purchase, but to country of seller. They changed this rather seamlessly, but I don't know what the complications are for thresholds - I mean, does Amazon have a registered VAT entity for every country they sell to? I bet the volumes are much larger than in case of Mindfactory.

Mindfactory really not only stopped sending items outside of Germany years ago, after a while they also started checking if the payment is from a credit card registered in Germany and if the shipping address is by any chance packet forwarding company like Mailbox.de. So they really take every precaution to only sell to Germany.
Posted on Reply
#38
TSiAhmat
JustBenchingIt does not but I don't hear people spam calling it a disaster. I mean look at this thread alone.
well it's probably because they didn't have 13 & 14series issues before that.

Edit: they also had huge problems with 24h2 at launch

Also I am pretty sure they (9000series) were called bad by many (including you), less efficient for only a small increase in compute. especially the 9700x & 9600x if I remember correctly.

Also for certain tasks (the same goes for the 285k as well) it's considerably better than the opposition. And you didn't need a new motherboard if you were already on am5 (not sure if the upgrade in that case would have been worth it, but I think that's beside the point)
Posted on Reply
#39
Daven
If TPU did a poll right now of CPU ownership and intended upgrades, AMD would probably get close to 90%. The Mindfactory data reflects the DIY market choices.

To understand the entire market, just look at the latest Intel and AMD client earnings report: Intel $8B ; AMD $2.3B.

So AMD has 22% of new x86 CPU revenues which means Intel has 78%. AMD still has a long way to go but much improved since the days of 90%+ Intel CPU revenue market share.

Revenues loosely translate into units as margins are similar.
Posted on Reply
#40
The Shield
This is a real DISASTER for users.
The last thing we need is another monopoly based on demand-larger-than-supply-marketing-BS.
Posted on Reply
#41
Chomiq
BwazeI mean, does Amazon have a registered VAT entity for every country they sell to? I bet the volumes are much larger than in case of Mindfactory.
Yes:
Since July 2021, a Europe-wide distance-selling VAT threshold of €10,000 in taxable sales has applied. So, if your sales in any one EU country exceed this, you’ll be required to register for VAT there. You’ll also have to appoint a fiscal representative if your business is not based in the EU.
Posted on Reply
#42
Daven
The ShieldThis is a real DISASTER for users.
The last thing we need is another monopoly based on demand-larger-than-supply-marketing-BS.
Intel makes $8B on client x86 CPUs per quarter and AMD makes $2.3B not to mention Apple, Qualcomm, Mediatek and upcoming Nvidia ARM chips are getting into more laptops and desktops. What DISASTER are you referring too?
Posted on Reply
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