Wednesday, May 28th 2008
Universal abit Denies Claims That it is Leaving the Motherboard Business
Universal abit representatives today said that the company is not going to leave the motherboard arena and DigiTimes rumors are not to be believed. Thore Welling, Universal ABIT Global Marketing Director pointed out:
Source:
OCWORKBENCH
abit is a well established and strong brand within the enthusiast and high-end motherboard and components industry. In fact, particularly over the past 12 months we have been able to considerably increase market share not only in traditional markets such as Western Europe, but even stronger so in emerging markets such as East Asia as well as in the Middle East. Therefore, the broadening of our product lines into the Consumer Electronics (digital photo frames with integrated photo printer [FunFab] and MIDs) segment represents a stronger commitment to the overall brand and the continuation of our motherboard concept into other products. abit stays committed to motherboards and has a broad lineup of motherboards ready, as you will see in during Computex.
18 Comments on Universal abit Denies Claims That it is Leaving the Motherboard Business
"Abit's has failed to meet the expectations of parent company Universal Scientific Industrial (USI) in its ability to compete with fellow second-teir makers in terms of performance, or first-tier makers in terms of pricing in the mid-range and entry-level market, and so the company is evaluating whether to quit the market and start developing other products for the Abit brand, noted the sources.
In 2007, Abit shipped 2-3 million motherboards and had set a goal to ship six million units in 2008. However, the company's current shipments have actually decreased. Abit will determine whether to stay in the market after evaluating its shipments performance of P45-based motherboards, added the sources."
So I think the company will shutdown after all...
Universal abit Reportedly to Leave the Motherboard Market?
Okay, I didn't see there is two Abit news :D
The main problem is pricing and availibility... i hardly see any abit boards for sale thesedays, and when i do, they often cost more than an asus or gigabyte (their fatality mobos are often way too expensive)