The Intel P45 chipset has had a fair bit of success in the markets these days. ASUS has a whole range of motherboards based on the P43 and P45 chipsets to cater to all price-bands ranging from US $100 to $250. P45 itself however, comes at a time when a section of the industry is gearing up for the upcoming range of processors from Intel, based on the newer LGA-1366 socket, which would be followed later by the LGA-1160 socket. ASUS plans to give its range of P45 chipset based motherboard some model-specific price cuts that channel vendors determine. ASUS commented that it decided to reduce prices in order to meet demand for P45-based motherboard among students.

It is also noted that other first-tier motherboard vendors wouldn't be able to follow suit with price-cuts due to the impact it could have on their revenues. So a price-cut from ASUS alone could put ASUS in a comfortable position since they could be the only ones selling their products at attractive prices, and so, make up for the revenue lost on the price-cuts while preparing its market for the next line of products in the months to come.