• Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

AMD Denies Radeon RX 9070 XT $899 USD Starting Price Point Rumors

Joined
Dec 9, 2024
Messages
127 (2.40/day)
Location
Missouri
System Name Don't do thermal paste, kids
Processor Ryzen 7 5800X
Motherboard ASUS PRIME B550-PLUS AC-HES
Cooling Thermalright Peerless Assassin 120 SE
Memory Silicon Power 32GB (2 x 16GB) DDR4 3200
Video Card(s) GTX 1060 3GB (temporarily)
Display(s) Gigabyte G27Q (1440p / 170hz DP)
Case SAMA SV01
Power Supply Firehazard in the making
Mouse Corsair Nightsword
Keyboard Steelseries Apex Pro
Their stock has gone up by 50x the last 10 years but they're still acting like they're this underfunded always confused company
Underfunded? No, definitely not. Confused? Can you really blame some people sometimes? AMD reminds me of my mother when shes driving sometimes.. one moment of clarity.. one moment of confusion, working in tandem and equilibrium somehow, someway.

I just hope the cards are worth the wait & sudden circus :confused:
 
Joined
Dec 1, 2022
Messages
391 (0.49/day)
Yes of course, I can see every single thread reeking of positivity towards nvidia. Everyone is crazy happy with what they delivered. Absolutely.
Compared to all these AMD threads, yes they are positive for the most part.
The new upscaler that isn’t tied to the 50 series you mean? Because it’s better upscaling. Nvidia is making improvements for their existing customers.

Do you think AMD’s yet to be released upscaler will be as good as Nvidia’s current upscaler? You know, the one AMD makes you buy a new card to run because they lied to their customers about RDNA’s AI capabilities. So go ahead and pay 2025 prices for a feature Nvidia customers have had for five years.

You should ask them how much of a refund you’ll be getting. I got $153 when they lied about Bulldozer having eight cpu cores.
An upscaler nvidia could've done in the first place after they spent years telling their consumers they'd need to buy the next new card to use the new features.
And no, FSR4 doesn't need to be as good as nvidia's proprietary tech, AMD isn't making you buy a new card either as RDNA3 is supposed to get FSR4. In addition FSR4 is going to be backwards compatible with FSR3.1 games.
But upscalers shouldn't be a needed feature in order to play the latest games, people should be avoiding AAA garbage which needs upscaling in order to run at acceptable framerates, and should be asking for open source upscaling.
A refund for what though? I did get a $30 check for the GTX 970 lawsuit,lol. It was eye opening how nvidia will lie in order to sell a card, and they keep lying because there should be a lawsuit for claiming the 5070 is faster than a 4090, people need to at least call nvidia out on their BS of selling fake frames as being a performance improvment.
 

wolf

Better Than Native
Joined
May 7, 2007
Messages
8,423 (1.30/day)
System Name MightyX
Processor Ryzen 9800X3D
Motherboard Gigabyte B650I AX
Cooling Scythe Fuma 2
Memory 32GB DDR5 6000 CL30
Video Card(s) Asus TUF RTX3080 Deshrouded
Storage WD Black SN850X 2TB
Display(s) LG 42C2 4K OLED
Case Coolermaster NR200P
Audio Device(s) LG SN5Y / Focal Clear
Power Supply Corsair SF750 Platinum
Mouse Corsair Dark Core RBG Pro SE
Keyboard Glorious GMMK Compact w/pudding
VR HMD Meta Quest 3
Software case populated with Artic P12's
Benchmark Scores 4k120 OLED Gsync bliss
people want to be locked into a proprietary software ecosystem and every time AMD provides a hardware agnostic feature it gets bashed on "not being feature X"
I don't hear people saying they want to be locked into anything, however they are happy to pay more for a product that has better/more polished features. I don't consider myself locked into their ecosystem at all, it's a compelling ecosystem, but nothing locks me here.

The feature (lets assume you mean FSR here, it seems logical) gets "bashed" because so far it has proven time and time again to have moderately-to-vastly inferior results and more glaring, immersion breaking artefacts when deployed in the most common scenarios, yet AMD markets it as a like for like feature - which it is functionally but not qualitatively. From where I sit, it gets the correct amount of praise for being open and hardware agnostic, and the correct amount of criticism for it's shortcomings. And thank goodness, or we might be stuck with FSR 1.0
 

The Plague

New Member
Joined
Jan 27, 2025
Messages
8 (2.67/day)
AMD: "We have shipped the cards to retailers, but we can't discuss pricing just yet because... um... the drivers... yes, that's it... the drivers.... aren't ready yet."

C'mon, AMD.
 
Joined
Jun 19, 2024
Messages
361 (1.60/day)
System Name XPS, Lenovo and HP Laptops, HP Xeon Mobile Workstation, HP Servers, Dell Desktops
Processor Everything from Turion to 13900kf
Motherboard MSI - they own the OEM market
Cooling Air on laptops, lots of air on servers, AIO on desktops
Memory I think one of the laptops is 2GB, to 64GB on gamer, to 128GB on ZFS Filer
Video Card(s) A pile up to my knee, with a RTX 4090 teetering on top
Storage Rust in the closet, solid state everywhere else
Display(s) Laptop crap, LG UltraGear of various vintages
Case OEM and a 42U rack
Audio Device(s) Headphones
Power Supply Whole home UPS w/Generac Standby Generator
Software ZFS, UniFi Network Application, Entra, AWS IoT Core, Splunk
Benchmark Scores 1.21 GigaBungholioMarks
An upscaler nvidia could've done in the first place after they spent years telling their consumers they'd need to buy the next new card to use the new features

How’s that? Nvidia was the first to put the required hardware into a GPU. You know, the hardware AMD doesn’t have five years later? Even my phone has enough AI compute. Not AMD’s $1,000 graphics cards though.


RDNA3 is supposed to get FSR4
Wanna bet? Do you need me to repost the video you’ve already seen of Frank Azor saying RDNA 3 isn’t powerful enough to run AI?

But upscalers shouldn't be a needed feature in order to play the latest games, people should be avoiding AAA garbage which needs upscaling in order to run at acceptable framerates,
Why? Do you think we should never move beyond traditional 3D rasterization? Did you get all hurt over sprites becoming obsolete?

Here’s the news you can’t seem to understand – even AMD has said rastorization is done. Everyone in the graphics industry is moving onto the next generation. I think it’s hilarious when people like you just refuse to let go, technology moves on.

people need to at least call nvidia out on their BS of selling fake frames as being a performance improvment

What about AMD‘s fake frames? And by the way rasterization is all fake too. You’ve been told that multiple times also but you just can’t seem to get a grasp on it. I wonder if you really have any knowledge of how 3-D graphics work and how they generated. The keyword in that sentence being ”generated”.

One more time: All frames are fake.
 

freeagent

Moderator
Staff member
Joined
Sep 16, 2018
Messages
9,516 (4.09/day)
Location
Winnipeg, Canada
Processor AMD R7 5800X3D
Motherboard Asus Crosshair VIII Dark Hero
Cooling Thermalright Frozen Edge 360, 3x TL-B12 V2, 2x TL-B12 V1
Memory 2x8 G.Skill Trident Z Royal 3200C14, 2x8GB G.Skill Trident Z Black and White 3200 C14
Video Card(s) Zotac 4070 Ti Trinity OC
Storage WD SN850 1TB, SN850X 2TB, SN770 1TB
Display(s) LG 50UP7100
Case Fractal Torrent Compact
Audio Device(s) JBL Bar 700
Power Supply Seasonic Vertex GX-1000, Monster HDP1800
Mouse Logitech G502 Hero
Keyboard Logitech G213
VR HMD Oculus 3
Software Yes
Benchmark Scores Yes
My point is that only Nvidia having any sort of GPU compute capability is a myth.
I understand that, but if you want to go by power, points, all that stuff we can, I would be interested in learning more.
 
Joined
Jan 14, 2019
Messages
13,928 (6.31/day)
Location
Midlands, UK
Processor Various Intel and AMD CPUs
Motherboard Micro-ATX and mini-ITX
Cooling Yes
Memory Overclocking is overrated
Video Card(s) Various Nvidia and AMD GPUs
Storage A lot
Display(s) Monitors and TVs
Case The smaller the better
Audio Device(s) Speakers and headphones
Power Supply 300 to 750 W, bronze to gold
Mouse Wireless
Keyboard Mechanic
VR HMD Not yet
Software Linux gaming master race
I understand that, but if you want to go by power, points, all that stuff we can, I would be interested in learning more.
I don't know how to measure that, as I only do WCG. I don't even see how faster compute would benefit me personally. Every Watt of compute power I offer is a bonus for research / the community. It's nice to have, but not a reason for me to go out and buy a GPU.
 
Joined
Jun 14, 2020
Messages
4,214 (2.49/day)
System Name Mean machine
Processor AMD 6900HS
Memory 2x16 GB 4800C40
Video Card(s) AMD Radeon 6700S
MD is essentially forced to sell cheaper when everyone including reviewers only ever call out AMD for pricing.
Not true. You are making stuff up man. I don't remember a single review that didn't chastise the 4080 for it's price.
And it's quite the opposite, people expect amd to lower prices so they can buy nvidia for cheap. I also wouldn't consider the 50 series a "bomb drop" its a RTX 40 series super duper at best.
Nah, it's obvious that amd buyers want nvidia to lower prices so they can buy amd for cheap. I mean, we've just witnessed it happen right? You keep claiming nvidia buyers will just buy anything, mindshare, marketing and all these nothingburger terms and yet, if that was true nvidia wouldn't lower their prices now would they? Reality just shows you are wrong - repeatedly. Thank god nividia is here to keep amd in check cause I don't even wanna know what amd was cooking this time around.
 
Last edited:
Joined
May 31, 2016
Messages
4,479 (1.41/day)
Location
Currently Norway
System Name Bro2
Processor Ryzen 5800X
Motherboard Gigabyte X570 Aorus Elite
Cooling Corsair h115i pro rgb
Memory 32GB G.Skill Flare X 3200 CL14 @3800Mhz CL16
Video Card(s) Powercolor 6900 XT Red Devil 1.1v@2400Mhz
Storage M.2 Samsung 970 Evo Plus 500MB/ Samsung 860 Evo 1TB
Display(s) LG 27UD69 UHD / LG 27GN950
Case Fractal Design G
Audio Device(s) Realtec 5.1
Power Supply Seasonic 750W GOLD
Mouse Logitech G402
Keyboard Logitech slim
Software Windows 10 64 bit
Nah, it's obvious that amd buyers want nvidia to lower prices so they can buy amd for cheap. I mean, we've just witnessed it happen right? You keep claiming nvidia buyers will just buy anything, mindshare, marketing and all these nothingburger terms and yet, if that was true nvidia wouldn't lower their prices now would they? Reality just shows you are wrong - repeatedly. Thank god nividia is here to keep amd in check cause I don't even wanna know what amd was cooking this time around.
Doesn't NV enthusiasts want AMD to lower price so they can buy NV cards cheaper? People are clearly stating that in posts all over. As for AMD buyers, they want AMD to be cheaper so they can buy AMD card cheaper.
Which is more honest and makes more sens to you? NV enthusiasts or AMD enthusiasts? If you don't like NV pricing, don't hang up on AMD not lowering the price, instead, call out NV to lower the price if these are too high for what is being offered.
 
Joined
Jun 14, 2020
Messages
4,214 (2.49/day)
System Name Mean machine
Processor AMD 6900HS
Memory 2x16 GB 4800C40
Video Card(s) AMD Radeon 6700S
Doesn't NV enthusiasts want AMD to lower price so they can buy NV cards cheaper? People are clearly stating that in posts all over.
No, the other way around. AMD enthusiasts want nvidia to lower prices so they can buy amd cheaper.
 
Joined
Jan 14, 2019
Messages
13,928 (6.31/day)
Location
Midlands, UK
Processor Various Intel and AMD CPUs
Motherboard Micro-ATX and mini-ITX
Cooling Yes
Memory Overclocking is overrated
Video Card(s) Various Nvidia and AMD GPUs
Storage A lot
Display(s) Monitors and TVs
Case The smaller the better
Audio Device(s) Speakers and headphones
Power Supply 300 to 750 W, bronze to gold
Mouse Wireless
Keyboard Mechanic
VR HMD Not yet
Software Linux gaming master race
No, the other way around. AMD enthusiasts want nvidia to lower prices so they can buy amd cheaper.
Both ways are probably true up to an extent, but they're equally silly, imo. Neither Nvidia, nor AMD will lower prices. Waiting for them to do so is like waiting for a lick of sunshine in the middle of the English winter.

1. Even if AMD lowered prices, Nvidia wouldn't have to because people would buy their cards anyway.
2. Nvidia lowering prices would only force AMD to lower theirs by a similar extent, not a penny more. They're a for-profit company as well, it's not their intention to give anything away for free.
 
Joined
Jun 14, 2020
Messages
4,214 (2.49/day)
System Name Mean machine
Processor AMD 6900HS
Memory 2x16 GB 4800C40
Video Card(s) AMD Radeon 6700S
Both ways are probably true up to an extent, but they're equally silly, imo. Neither Nvidia, nor AMD will lower prices. Waiting for them to do so is like waiting for a lick of sunshine in the middle of the English winter.
Well nvidia just did in fact lower prices and it forced amd to lower theirs as well.
 
Joined
Jan 14, 2019
Messages
13,928 (6.31/day)
Location
Midlands, UK
Processor Various Intel and AMD CPUs
Motherboard Micro-ATX and mini-ITX
Cooling Yes
Memory Overclocking is overrated
Video Card(s) Various Nvidia and AMD GPUs
Storage A lot
Display(s) Monitors and TVs
Case The smaller the better
Audio Device(s) Speakers and headphones
Power Supply 300 to 750 W, bronze to gold
Mouse Wireless
Keyboard Mechanic
VR HMD Not yet
Software Linux gaming master race
Well nvidia just did in fact lower prices and it forced amd to lower theirs as well.
True, but I mean, AMD is probably gonna play the Nvidia -$50 game that they usually do anyway, so it's not gonna be that much cheaper.
 
Joined
May 31, 2016
Messages
4,479 (1.41/day)
Location
Currently Norway
System Name Bro2
Processor Ryzen 5800X
Motherboard Gigabyte X570 Aorus Elite
Cooling Corsair h115i pro rgb
Memory 32GB G.Skill Flare X 3200 CL14 @3800Mhz CL16
Video Card(s) Powercolor 6900 XT Red Devil 1.1v@2400Mhz
Storage M.2 Samsung 970 Evo Plus 500MB/ Samsung 860 Evo 1TB
Display(s) LG 27UD69 UHD / LG 27GN950
Case Fractal Design G
Audio Device(s) Realtec 5.1
Power Supply Seasonic 750W GOLD
Mouse Logitech G402
Keyboard Logitech slim
Software Windows 10 64 bit
No, the other way around. AMD enthusiasts want nvidia to lower prices so they can buy amd cheaper.
Hold up. Didn't you say, NV holds most of the market share? If that is so, who has an upper hand in dictating what the market is, and who is responsible for the high prices in the first place?
I mean, you do understand the fact, if someone is leading, it leads with advancement, performance, product stack and most of all, dictates pricing? Isn't that NV?
Well nvidia just did in fact lower prices and it forced amd to lower theirs as well.
Which prices are lowered to be exact? 5080 is higher and 5090 is higher. Which cards? 5070 and ti version price is lower? You think it is NV's compassion? AMD is going to compete in that segment. That is the reason why these could be lower. So paint full picture. What you are saying is, NV is so generous that lowered pricing for cards. Not really. We don't even know the performance of these cards against previous gen. If NV dropped price for 5090 for instance (instead of charging 25% more) I would put a thumbs up with your post but unfortunately, I can't do that.
 
Joined
Jun 14, 2020
Messages
4,214 (2.49/day)
System Name Mean machine
Processor AMD 6900HS
Memory 2x16 GB 4800C40
Video Card(s) AMD Radeon 6700S
Hold up. Didn't you say, NV holds most of the market share? If that is so, who has an upper hand in dictating what the market is, and who is responsible for the high prices in the first place?
It's obvious that the market leader has 0 reason to lower the prices since... uhm, they are the market leader. Which means they are selling. It's everyone else that has to compete in price, and yet they are not.

I mean, you do understand the fact, if someone is leading, it leads with advancement, performance, product stack and most of all, dictates pricing? Isn't that NV?
Nvidia can only dictate the prices of its own products. Nobody forces amd to be greedy, it's their own choice. Amd is basically trying to create a cartel by just copying nvidias pricing.

Which prices are lowered to be exact? 5080 is higher and 5090 is higher. Which cards? 5070 and ti version price is lower? You think it is NV's compassion? AMD is going to compete in that segment. That is the reason why these could be lower. So paint full picture. What you are saying is, NV is so generous that lowered pricing for cards. Not really. We don't even know the performance of these cards against previous gen. If NV dropped price for 5090 for instance (instead of charging 25% more) I would put a thumbs up with your post but unfortunately, I can't do that.
All of the cards bar the xx90 are cheaper than last gen.
 
Joined
May 31, 2016
Messages
4,479 (1.41/day)
Location
Currently Norway
System Name Bro2
Processor Ryzen 5800X
Motherboard Gigabyte X570 Aorus Elite
Cooling Corsair h115i pro rgb
Memory 32GB G.Skill Flare X 3200 CL14 @3800Mhz CL16
Video Card(s) Powercolor 6900 XT Red Devil 1.1v@2400Mhz
Storage M.2 Samsung 970 Evo Plus 500MB/ Samsung 860 Evo 1TB
Display(s) LG 27UD69 UHD / LG 27GN950
Case Fractal Design G
Audio Device(s) Realtec 5.1
Power Supply Seasonic 750W GOLD
Mouse Logitech G402
Keyboard Logitech slim
Software Windows 10 64 bit
It's obvious that the market leader has 0 reason to lower the prices since... uhm, they are the market leader. Which means they are selling. It's everyone else that has to compete in price, and yet they are not.
Then stop saying AMD should lower the price when NV holds all the keys.
Nvidia can only dictate the prices of its own products. Nobody forces amd to be greedy, it's their own choice. Amd is basically trying to create a cartel by just copying nvidias pricing.
Yes and by not lowering them, AMD will follow.
All of the cards bar the xx90 are cheaper than last gen.
No. they are not. 4080 super and 5080 are the same price for instance. The difference in spec is minuscule. You dont even know what the performance difference between the two is at this point, and you already claiming price is lower without having the full picture of products and performance they offer. 4080 super and 5080 might as well be a side grade. 1 digit difference in performance.
The only thing NV is offering, is software enhancement for the new products, that is all. If it turns out to be good.
 
Joined
Jun 14, 2020
Messages
4,214 (2.49/day)
System Name Mean machine
Processor AMD 6900HS
Memory 2x16 GB 4800C40
Video Card(s) AMD Radeon 6700S
Then stop saying AMD should lower the price when NV holds all the keys.

Yes and by not lowering them, AMD will follow.

No. they are not. 4080 super and 5080 are the same price for instance. The difference in spec is minuscule. You dont even know what the performance difference between the two is at this point, and you already claiming price is lower without having the full picture of products and performance they offer. 4080 super and 5080 might as well be a side grade. 1 digit difference in performance.
The only thing NV is offering, is software enhancement for the new products, that is all. If it turns out to be good.
I haven't said amd should lower their prices. I'm saying that Nvidia doesn't force them to do anything. Amd can decide their own pricing strategy, and up till know they decided to go full greed...

The 5080 is a successor to the 4080 and it's cheaper.

Talking about side grades...in the 9070xt thread... Aight, im out man, enjoy your 9070xt.
 
Joined
Sep 17, 2014
Messages
23,090 (6.09/day)
Location
The Washing Machine
System Name Tiny the White Yeti
Processor 7800X3D
Motherboard MSI MAG Mortar b650m wifi
Cooling CPU: Thermalright Peerless Assassin / Case: Phanteks T30-120 x3
Memory 32GB Corsair Vengeance 30CL6000
Video Card(s) ASRock RX7900XT Phantom Gaming
Storage Lexar NM790 4TB + Samsung 850 EVO 1TB + Samsung 980 1TB + Crucial BX100 250GB
Display(s) Gigabyte G34QWC (3440x1440)
Case Lian Li A3 mATX White
Audio Device(s) Harman Kardon AVR137 + 2.1
Power Supply EVGA Supernova G2 750W
Mouse Steelseries Aerox 5
Keyboard Lenovo Thinkpad Trackpoint II
VR HMD HD 420 - Green Edition ;)
Software W11 IoT Enterprise LTSC
Benchmark Scores Over 9000
I don't think RDNA3 was ever supposed to be a "Zen moment", but hopefully the UDNA will be: it will be a new arch developed for quite some time now, and nvidia is slacking with their current gen, so they might have a chance to catch-up. next year (or whenever UDNA cards are launching) should bring really exciting times. but AMD should really get their shit together
Yeah we've been hearing 'it'll be the next one' since what, 2013? But this time really. Wasn't RDNA the real deal after GCN was the real deal?

I don't see any progress to be honest, for all their changes there is never the slightest glimpse of an overarching plan for their GPU development, they always force themselves to respond. RDNA4 should have been full steam ahead, we'll beat that goddamn 4090, NV move the fck over already. But nope, we're back in the Polaris paradigm, its ridiculous. Even for all the UDNA promises we haven't heard they're going to nuke the high end at any given time... Well, if you ain't going there, its just a slow death, nothing else.

Here’s the news you can’t seem to understand – even AMD has said rastorization is done. Everyone in the graphics industry is moving onto the next generation. I think it’s hilarious when people like you just refuse to let go, technology moves on.
Here's the news you can't seem to understand. Companies like AMD are in the business of selling chips. And selling chips on raster perf is getting stupid hard. They need something new to sell you. I doubt the overwhelming majority of devs is anxiously waiting to spend more budget on graphics, but that is exactly what's happening now and RT ain't gonna stop that train, on the contrary. That's just a story for the gullible fools, unsupported by evidence.

In the end gaming is about the games and you can already see the divide between gaming and RT posterboys that fail to be real games more often than not. Just look at the Cyberpunk attention span and you know enough: lots of attention to graphics... but the game still isn't quite complete and still has glaring issues. Similarly, look at UE5 performance. Its a complete shitshow, very often, and exceptions do exist. And if they do... the game is extremely limited of scope (see Wukong).

As for refusal... lol mate. I'll just play what I like to play and spend money on, and its clear these RT posterboys ain't it, to me, yet or anytime soon. I'm also not in a rush and can also play content many years later, when its actually feature complete and runs great. Its also fine if there is a segment that feels like anything RT'd is instant win, well power to them. Its just a shame they're also causing our GPUs to get a heavily inflated price tag and they're probably also indirectly damaging their own desired content quality. In the end all customers voting with wallets. The jury ain't out on the RT part of gaming though. The market will decide and it leans entirely on content and not hardware. If you need an example of how this can backfire, look at VR, I reckon there are more headsets than actual games longer than 30 minutes now. There is not a single VR 'killer app' everyone needs to have seen. Similarly, there still isn't a single RT masterpiece game that you must have played. No it ain't Cyberpunk, that's the beta playground at best.
 
Last edited:
Joined
Jan 14, 2019
Messages
13,928 (6.31/day)
Location
Midlands, UK
Processor Various Intel and AMD CPUs
Motherboard Micro-ATX and mini-ITX
Cooling Yes
Memory Overclocking is overrated
Video Card(s) Various Nvidia and AMD GPUs
Storage A lot
Display(s) Monitors and TVs
Case The smaller the better
Audio Device(s) Speakers and headphones
Power Supply 300 to 750 W, bronze to gold
Mouse Wireless
Keyboard Mechanic
VR HMD Not yet
Software Linux gaming master race
It's obvious that the market leader has 0 reason to lower the prices since... uhm, they are the market leader. Which means they are selling. It's everyone else that has to compete in price, and yet they are not.
What about TSMC? Do they make chips for free? How much wiggle room do you think Nvidia and AMD have?

Nvidia can only dictate the prices of its own products. Nobody forces amd to be greedy, it's their own choice. Amd is basically trying to create a cartel by just copying nvidias pricing.
So Nvidia setting prices is business as usual, and AMD copying them, basically aiming for similar profits is greedy? That's a bit of a double standard there.

Yeah we've been hearing 'it'll be the next one' since what, 2013? But this time really. Wasn't RDNA the real deal after GCN was the real deal?

I don't see any progress to be honest, for all their changes there is never the slightest glimpse of an overarching plan for their GPU development, they always force themselves to respond. RDNA4 should have been full steam ahead, we'll beat that goddamn 4090, NV move the fck over already. But nope, we're back in the Polaris paradigm, its ridiculous. Even for all the UDNA promises we haven't heard they're going to nuke the high end at any given time... Well, if you ain't going there, its just a slow death, nothing else.
They tried to nuke Nvidia with RDNA 3, that obviously turned out very well, right? No, cutting costs in R&D and manufacturing at product segments that aren't successful is the right choice, imo.

Here's the news you can't seem to understand. Companies like AMD are in the business of selling chips. And selling chips on raster perf is getting stupid hard. They need something new to sell you. I doubt the overwhelming majority of devs is anxiously waiting to spend more budget on graphics, but that is exactly what's happening now and RT ain't gonna stop that train, on the contrary. That's just a story for the gullible fools, unsupported by evidence.

In the end gaming is about the games and you can already see the divide between gaming and RT posterboys that fail to be real games more often than not. Just look at the Cyberpunk attention span and you know enough: lots of attention to graphics... but the game still isn't quite complete and still has glaring issues. Similarly, look at UE5 performance. Its a complete shitshow, very often, and exceptions do exist. And if they do... the game is extremely limited of scope (see Wukong).

As for refusal... lol mate. I'll just play what I like to play and spend money on, and its clear these RT posterboys ain't it, to me, yet or anytime soon. I'm also not in a rush and can also play content many years later, when its actually feature complete and runs great. Its also fine if there is a segment that feels like anything RT'd is instant win, well power to them. Its just a shame they're also causing our GPUs to get a heavily inflated price tag and they're probably also indirectly damaging their own desired content quality. In the end all customers voting with wallets. The jury ain't out on the RT part of gaming though. The market will decide and it leans entirely on content and not hardware. If you need an example of how this can backfire, look at VR, I reckon there are more headsets than actual games longer than 30 minutes now. There is not a single VR 'killer app' everyone needs to have seen. Similarly, there still isn't a single RT masterpiece game that you must have played. No it ain't Cyberpunk, that's the beta playground at best.
Thumbs up for this part.
 
Joined
Sep 17, 2014
Messages
23,090 (6.09/day)
Location
The Washing Machine
System Name Tiny the White Yeti
Processor 7800X3D
Motherboard MSI MAG Mortar b650m wifi
Cooling CPU: Thermalright Peerless Assassin / Case: Phanteks T30-120 x3
Memory 32GB Corsair Vengeance 30CL6000
Video Card(s) ASRock RX7900XT Phantom Gaming
Storage Lexar NM790 4TB + Samsung 850 EVO 1TB + Samsung 980 1TB + Crucial BX100 250GB
Display(s) Gigabyte G34QWC (3440x1440)
Case Lian Li A3 mATX White
Audio Device(s) Harman Kardon AVR137 + 2.1
Power Supply EVGA Supernova G2 750W
Mouse Steelseries Aerox 5
Keyboard Lenovo Thinkpad Trackpoint II
VR HMD HD 420 - Green Edition ;)
Software W11 IoT Enterprise LTSC
Benchmark Scores Over 9000
They tried to nuke Nvidia with RDNA 3, that obviously turned out very well, right? No, cutting costs in R&D and manufacturing at product segments that aren't successful is the right choice, imo.
There is the element of time and time to market and AMD has catching up to do. If you drop the high end for one gen, you ain't playing in it for three and you're going to struggle just to keep pace with your newly chosen level of performance you develop for.

We saw that with Polaris. After that, they didn't have a single realistic high end offering, Vega was a complete clusterfuck, and they stalled at that performance for far too long, even Radeon VII wasn't moving anywhere, just a complete waste of time and money. RDNA as a result always lagged behind Nvidia. Its a continuous cycle and decisions echo for years. And that's in the face of an Nvidia that ALSO stalled for one generation with Turing barely moving things forward. The Polaris/Vega damage was done and is still echoing, and they're going to do it all over again, hopefully minus HBM this time...
 
Joined
Jan 14, 2019
Messages
13,928 (6.31/day)
Location
Midlands, UK
Processor Various Intel and AMD CPUs
Motherboard Micro-ATX and mini-ITX
Cooling Yes
Memory Overclocking is overrated
Video Card(s) Various Nvidia and AMD GPUs
Storage A lot
Display(s) Monitors and TVs
Case The smaller the better
Audio Device(s) Speakers and headphones
Power Supply 300 to 750 W, bronze to gold
Mouse Wireless
Keyboard Mechanic
VR HMD Not yet
Software Linux gaming master race
There is the element of time and time to market and AMD has catching up to do. If you drop the high end for one gen, you ain't playing in it for three and you're going to struggle just to keep pace with your newly chosen level of performance you develop for.
Why? All you need is a scalable architecture. Besides, why would you want to chase the high end if the midrange is more profitable, and you find more comfort and success working there?
 
Joined
Sep 17, 2014
Messages
23,090 (6.09/day)
Location
The Washing Machine
System Name Tiny the White Yeti
Processor 7800X3D
Motherboard MSI MAG Mortar b650m wifi
Cooling CPU: Thermalright Peerless Assassin / Case: Phanteks T30-120 x3
Memory 32GB Corsair Vengeance 30CL6000
Video Card(s) ASRock RX7900XT Phantom Gaming
Storage Lexar NM790 4TB + Samsung 850 EVO 1TB + Samsung 980 1TB + Crucial BX100 250GB
Display(s) Gigabyte G34QWC (3440x1440)
Case Lian Li A3 mATX White
Audio Device(s) Harman Kardon AVR137 + 2.1
Power Supply EVGA Supernova G2 750W
Mouse Steelseries Aerox 5
Keyboard Lenovo Thinkpad Trackpoint II
VR HMD HD 420 - Green Edition ;)
Software W11 IoT Enterprise LTSC
Benchmark Scores Over 9000
Why? All you need is a scalable architecture. Besides, why would you want to chase the high end if the midrange is more profitable, and you find more comfort and success working there?
What comfort and success? Where is the evidence this focus on midrange is doing any good for AMD's bottom line?

And... all you need is a scalable architecture? Ask Intel how that worked out and how easily you can 'just' scale up, especially taking into account yields and product expectations in tandem.
 
Joined
Jan 14, 2019
Messages
13,928 (6.31/day)
Location
Midlands, UK
Processor Various Intel and AMD CPUs
Motherboard Micro-ATX and mini-ITX
Cooling Yes
Memory Overclocking is overrated
Video Card(s) Various Nvidia and AMD GPUs
Storage A lot
Display(s) Monitors and TVs
Case The smaller the better
Audio Device(s) Speakers and headphones
Power Supply 300 to 750 W, bronze to gold
Mouse Wireless
Keyboard Mechanic
VR HMD Not yet
Software Linux gaming master race
What comfort and success? Where is the evidence this focus on midrange is doing any good for AMD's bottom line?
Nowhere as long as failings on the high end are greater than the relative success elsewhere. We'll see how this plays out with RDNA 4, but for now, I do think it's a good strategy.

And... all you need is a scalable architecture? Ask Intel how that worked out and how easily you can 'just' scale up, especially taking into account yields and product expectations in tandem.
It works for Nvidia for some reason.
 
Joined
Sep 17, 2014
Messages
23,090 (6.09/day)
Location
The Washing Machine
System Name Tiny the White Yeti
Processor 7800X3D
Motherboard MSI MAG Mortar b650m wifi
Cooling CPU: Thermalright Peerless Assassin / Case: Phanteks T30-120 x3
Memory 32GB Corsair Vengeance 30CL6000
Video Card(s) ASRock RX7900XT Phantom Gaming
Storage Lexar NM790 4TB + Samsung 850 EVO 1TB + Samsung 980 1TB + Crucial BX100 250GB
Display(s) Gigabyte G34QWC (3440x1440)
Case Lian Li A3 mATX White
Audio Device(s) Harman Kardon AVR137 + 2.1
Power Supply EVGA Supernova G2 750W
Mouse Steelseries Aerox 5
Keyboard Lenovo Thinkpad Trackpoint II
VR HMD HD 420 - Green Edition ;)
Software W11 IoT Enterprise LTSC
Benchmark Scores Over 9000
It works for Nvidia for some reason.
Bingo... and why? Because they stay their course. Perseverance and consistency are key.
 
Joined
Aug 5, 2019
Messages
832 (0.41/day)
System Name Apex Raptor: Silverback
Processor Intel i9 13900KS
Motherboard z790 Apex
Cooling LT720 360mm + Phanteks T30
Memory 32GB
Video Card(s) RTX 3080
Storage 990 PRO 4TB
Display(s) Neo G8 / C1 65"
Case Antec Performance 1
Audio Device(s) DT 1990 Pro / Motu M2
Power Supply Hx1200i
Mouse G502 X Plus
Keyboard K95 Platinum
What comfort and success? Where is the evidence this focus on midrange is doing any good for AMD's bottom line?
it's all about price relative to their direct performance competition. AMD have been sitting all comfy just undercutting nvidia by $50 last couple generations and no one is buying them.

If amd doesn't care about their market share why should anyone else.
They lack the feature set which means they need to undercut nvidia by.. well more, otherwise no'ones giving amd any serious thought yet again. It's not even a personal opinion at this point, their decreasing market share numbers does all the talking for them.
 
Top