This Barbie is a gamer! Together with Warner Bros. Pictures and Mattel, Xbox is excited to invite fans on a fun, fashionable, and inspirational ride this summer to celebrate the much-anticipated release of the new movie "Barbie," premiering in theaters on July 21. Bringing Barbie's signature flair to our gaming platform, we're honoring all that there is to love about this iconic role model: her persevering optimism, wide-ranging career journey and never-ending capacity for self-discovery. Audiences of "Barbie" will follow the heroine to the furthest reaches of Barbie Land and beyond, and now fans can follow in her high-heeled footsteps with exclusive Forza Horizon 5 in-game content, an inspiring video about careers in gaming with a Barbie touch, the first ever Xbox Barbie dolls, and our most stylish custom Xbox hardware yet.
The highly anticipated film of the summer, BARBIE, comes to the big screen taking audiences to the vibrant world of Barbie Land - where every day is the best day ever! Now, the Horizon Festival will celebrate by giving Forza Horizon 5 players the keys to two stunning cars featured in this bold movie adaptation. Starting June 26, all players will receive the Barbie iconic 1956 Chevrolet Corvette EV and the Ken 2022 GMC HUMMER EV Pickup in their Forza Horizon 5 Message Center. We're also hosting an in-game UGC contest themed around the joy, wonder and adventures of Barbie. Be it a photo, EventLab, or another type of UGC, share your BARBIE content on Twitter or Instagram before July 14, 2023, and include the hashtag #FH5BarbieMovie to be entered for a chance to win an unmissable BARBIE prize pack.