AMD in a Facebook post late Friday confirmed that its Radeon RX 5700 series graphics cards will launch at reduced prices compared to what it announced at its E3-2019 product announcement. The Radeon RX 5700 XT will have a reduced MSRP of USD $399, which puts it on par with that of the GeForce RTX 2060 Super. The Radeon RX 5700 will cost $50 less, at $349, which puts its price on par with the original RTX 2060. The commemorative limited-edition RX 5700 XT AMD 50th Anniversary Edition is now reduced to $449. AMD didn't announce any changes to the two cards' launch bundle that include a 3-month Xbox Game Pass for PC.

Commenting on the development, AMD said "We embrace competition, which drives innovation to the benefit of gamers. In that spirit, we are updating the pricing of our Radeon RX 5700 Series graphics cards, launching July 7." The company added "We know that gamers will be thrilled once they have the opportunity to experience the amazing performance, stunning visual fidelity and highly responsive gameplay these new graphics cards provide. Making history on 7/7 as the first company to launch gaming CPUs and GPUs together - the first in 7nm and PCIe 4.0 - is all about pushing the ultimate gaming experience forward for as many gamers as possible."

AMD reference-design Radeon RX 5700 XT and RX 5700 graphics cards will launch on the 7th of July, and the company's various add-in-board (AIB) partners are ready with their inventories. VideoCardz scored pictures from various such board partners. As for the cards themselves, all of these are based on the AMD reference-design. The RX 5700 reference-design is in mass-production, contrary to older reports. All these packages appear to indicate reference clock speeds. In select markets, all of these packages include the Xbox Game Pass for PC, which gives you a 3-month access to vast library of full game titles from Microsoft.

There still are no picture leaks on custom-design Radeon RX 5700-series graphics cards, which suggests that they will be launched a little later. At Computex we spotted several new graphics card cooling solutions from AMD partners, confirming that custom-design cards are a go. The reference Radeon RX 5700 XT has an MSRP of $449, while the RX 5700 is priced at $379. As for the limited-edition Radeon RX 5700 XT AMD 50th Anniversary Edition, it will be available online through AMD.com in select markets, priced at $499. You pay the extra $50 for an exclusive product design, higher clock speeds, and likely some AMD goodies, such as an AMD|50 t-shirt.

Apparently, AMD isn't celebrating its 50th anniversary in all parts of the globe, judging from recent reports regarding its AMD Radeon RX 5700 XT 50th Anniversary Edition. Apparently, the exclusive, limited-edition graphics card will only be available for US and China customers - two of the biggest worldwide markets, for sure. This is a strange decision from AMD, since a sold unit is a sold unit; however, this may be a sign of really limited availability of the graphics card and the hardware powering it.