ASUS at the 2025 International CES showed off some of the first NUC desktops that meet Microsoft Copilot+ AI PC logo requirements. The new ASUS NUC 14 Pro AI measures 130 mm x 130 mm x 34 mm. It runs an Intel Core Ultra 200V series "Lunar Lake" processor. Depending on the processor model, you get 16 GB or 32 GB of hardwired LPDDR5X memory. You also get the processor's Xe2 "Battlemage" iGPU. Its NPU provides up to 45 AI TOPS of performance, meeting Copilot+ requirements. Storage is care of an M.2-2280 slot with NVMe Gen 4 x4 wiring. I/O options include two 40 Gbps Thunderbolt 4 ports including DisplayPort passthrough, and networking that includes Bluetooth 5.4 and Wi-Fi 7.

ASUS won't (or probably can't use the "NUC" moniker with AMD processors), and so there's the ExpertCenter PN54 for those who want essentially the same device, but with an AMD Ryzen AI 300 series processor. This mini PC has the same exact dimensions as the NUC 14 Pro AI, and is powered by a Ryzen AI 300 "Strix Point" processor, with options going all the way up to the Ryzen AI 9 HX 370. This chip includes the XDNA 2 NPU with 50 AI TOPS on tap, which means it meets Microsoft Copilot+ AI PC logo requirements. It also features the Radeon 870M RDNA 3.5 graphics with 16 CU. The chip uses standard dual-channel DDR5-5600 using SODIMMs. Storage includes an M.2-2280 slot with Gen 4 x4 wiring. In place of Thunderbolt 4, you get a couple of USB4 ports with 40 Gbps bandwidth and DP passthrough. Comms include Bluetooth 5.4 and Wi-Fi 7, just like on its Intel-powered sibling.

Expanding its AI PC leadership, Qualcomm Technologies, Inc. announced the Snapdragon X Platform, the 4th platform to join the Snapdragon X Series compute portfolio, designed to deliver performance, multi-day battery life, and Copilot+ PC experiences for even more users globally.

Redefining the PC Category for Mainstream Devices at $600
Utilizing the power of an 8-core Qualcomm Oryon CPU, Snapdragon X is delivering essential performance to the next-generation of PCs. This platform delivers up to 163% faster performance at ISO-power than our competitors who also require 168% more power at ISO-performance, the Snapdragon X processor balances performance and built-in intelligence with a 45 TOPS NPU that runs Copilot+ PC experiences more efficiently. With an integrated power efficient GPU, Snapdragon X supports dynamic graphics ideal for creating presentations, web browsing, or streaming content. Snapdragon X is an ideal solution for students, freelance workers, and budget-conscious consumers who need a reliable and powerful laptop that can keep up with their busy lives. Devices powered by Snapdragon X are expected to be available from leading OEMs including Acer, ASUS, Dell Technologies, HP and Lenovo in early 2025 enabling Copilot+ PCs in the $600 range.

GIGABYTE Technology, internationally renowned for its R&D capabilities and a leading innovator in server and data center solutions, continues to lead technological innovation during this critical period of AI and computing advancement. With its comprehensive AI product portfolio, GIGABYTE will showcase its complete range of AI computing solutions at CES 2025, from data center infrastructure to IoT applications and personal computing, demonstrating how its extensive product line enables digital transformation across all sectors in this AI-driven era.

Powering AI from the Cloud
With AI Large Language Models (LLMs) now routinely featuring parameters in the hundreds of billions to trillions, robust training environments (data centers) have become a critical requirement in the AI race. GIGABYTE offers three distinctive solutions for AI infrastructure.
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NVIDIA today unveiled the most advanced consumer GPUs for gamers, creators and developers—the GeForce RTX 50 Series Desktop and Laptop GPUs. Powered by the NVIDIA Blackwell architecture, fifth-generation Tensor Cores and fourth-generation RT Cores, the GeForce RTX 50 Series delivers breakthroughs in AI-driven rendering, including neural shaders, digital human technologies, geometry and lighting.

"Blackwell, the engine of AI, has arrived for PC gamers, developers and creatives," said Jensen Huang, founder and CEO of NVIDIA. "Fusing AI-driven neural rendering and ray tracing, Blackwell is the most significant computer graphics innovation since we introduced programmable shading 25 years ago." The GeForce RTX 5090 GPU—the fastest GeForce RTX GPU to date—features 92 billion transistors, providing over 3,352 trillion AI operations per second (TOPS) of computing power. Blackwell architecture innovations and DLSS 4 mean the GeForce RTX 5090 GPU outperforms the GeForce RTX 4090 GPU by up to 2x.

Dell reveals a new AI PC portfolio built for personal and professional computing. From sleek laptops to powerful workstations and versatile desktops, Dell's new AI PC lineup lets you collaborate, create and drive productivity no matter the location. And now it's easier than ever to find the right device with our new AI PCs unified under the Dell brand.

Why It Matters
The AI PC market is quickly evolving. Silicon innovation is at its strongest and everyone from IT decision makers to professionals and everyday users are looking at on-device AI to help drive productivity and creativity. To make finding the right AI PC easy for customers, we've introduced three simple product categories to focus on core customer needs - Dell (designed for play, school and work), Dell Pro (designed for professional-grade productivity) and Dell Pro Max (designed for maximum performance).

Dell Technologies builds on decades of PC innovation with a new, simplified portfolio featuring on-device AI for greater end-user creativity and productivity. To accelerate AI PC adoption across enterprises, Dell also provides developers and IT administrators with the tools to seamlessly build and deploy AI applications to Dell AI PCs.

As the number one provider of commercial AI PCs, Dell expands its portfolio with new product designs, increased performance and battery life, the latest silicon innovation and AI accelerators, and industry-leading capabilities across software, management and sustainability. Dell has unified its brand across PCs, displays, services and accessories to make it even easier for customers to find the right technology solutions they need today and in the future.

Today at CES 2025, future business leaders will be wowed by new and powerful AI PCs and solutions from HP Inc. that empower them to collaborate and lead like never before.

Working with Purpose to Drive Impact
As the work landscape evolves, so do expectations for technology. That's why HP meticulously designed its latest lineup of commercial next-gen AI PCs to give professionals the right tools for their unique work experiences. With HP's newest EliteBooks, fast presentation creation, personalized emails, and a built-in recording studio are possible with just a simple click of a button, alongside built-in security and intelligence thanks to Wolf Security.

AMD today vastly fleshed out its mobile processor lineup with the introduction of two new processor lines besides the Ryzen AI Max 300 series. This includes the introduction of more processor models in the Ryzen AI 300 series that are powered by the "Strix Point" silicon, and the introduction of the Ryzen 200 series mobile processors, which are based on the older "Hawk Point" silicon. In 2024, AMD had debuted the Ryzen AI 300 series "Strix Point," but with just the top-end Ryzen AI 9 370 and 365, which came with maxed out 12-core/24-thread (4x Zen 5 + 8x Zen 5c) core configuration, and a maxed out iGPU with 16 CU. Today the company is introducing the Ryzen AI 7 350, the Ryzen AI 5 340, and their AMD PRO variants for commercial notebooks. Both the consumer and commercial parts have identical specs, except for the latter featuring the AMD PRO feature-set.

The Ryzen AI 7 350 comes with a CPU configuration of 8-core/16-thread (4x Zen 5 + 4x Zen 5c). All cores have a base frequency of 2.00 GHz, the Zen 5 cores boost up to 5.00 GHz. The iGPU on offer is the Radeon 860M, with 12 CU and an engine clock of up to 3.00 GHz. TDP is configurable between 15 W to 55 W. The Ryzen AI 5 340 comes with a 6-core/12-thread configuration (3x Zen 5 + 3x Zen 5c), and CPU clock speeds of 2.00 GHz base with 4.80 GHz boost achievable on the Zen 5 cores. The iGPU is heavily cut down, with just 4 CU available, and an iGPU engine clock of 2.90 GHz. Notebook designers can configure this chip with a wide power range from 15 W to 55 W. All four processor models mentioned above come with a Ryzen AI XDNA 2 NPU that's capable of 50 AI TOPS, which means they're all Microsoft Copilot+ AI PC logo eligible.

AMD at the 2025 International CES debuted the Ryzen AI Max 300 series of mobile processors. These chips are designed to go up against the Apple M4 Pro, or the chip that powers the Apple MacBook Pro. The idea behind it is to provide leadership CPU and graphics performance from a single package, minimizing the PCB footprint from having a discrete GPU. In stark contrast, the Intel Core Ultra 200V "Lunar Lake," is designed more to go against the Apple M4, or the chips that power the latest MacBook Air but not quite the MacBook Pro. What sets "Strix Halo" functionally apart from "Lunar Lake" or even the M4 Pro, is that the AMD chip doesn't have memory-on-package (MoP), it relies on discrete LPDDR5X memory chips.

The "Strix Halo" processor is "Fire Range" on steroids. There are one or two "Zen 5" CCDs, for up to a 16-core/32-thread core configuration. Each of these "Zen 5" cores are unlike the ones on "Strix Point," in that they feature a fully unlocked AVX512 hardware pipeline (512-bit FP). The CCD shares a lavish 32 MB of L3 cache among 8 "Zen 5" cores. This is hardly the star attraction. Unlike "Fire Range," which features the small 6 nm client I/O die from "Granite Ridge," The new "Strix Halo" features a massive SoC die built on the 5 nm EUV foundry node. This packs the star attraction of the processor, it's oversized iGPU that has a massive 40 compute units (2,560 stream processors).

Samsung Electronics Co., Ltd. today announced the global launch of the Galaxy Book5 Pro and Galaxy Book5 360, expanding the Galaxy Book5 lineup to meet a wider range of AI needs for all users. Powered by Intel Core Ultra processors (Series 2) featuring NPUs up to 47 TOPs, these latest PCs come directly integrated with Galaxy AI capabilities like the innovative AI Select as well as cutting-edge features that deliver personalized experiences across the Galaxy ecosystem. With the addition of AI Select, PC users can easily search anything, anytime with a simple click, just like on their phone except on a much larger, immersive display.

"We are thrilled to make Galaxy AI and cutting-edge innovation accessible to more people than ever before, addressing their unique productivity needs on PC and other Galaxy devices," said Changtae Kim, EVP & Head of New Computing R&D Team, Mobile eXperience Business at Samsung Electronics. "Alongside our trusted industry partners, we are delivering an AI experience on Galaxy Book that empowers users to work, create and connect in more intelligent ways through our growing ecosystem."

The Core Ultra 200H series of mobile processors is designed to cover the majority of mobile device use-cases from the next-generation. These chips are very much based on the latest "Arrow Lake" microarchitecture, but with a few clever design changes. This is a tile-based processor, just like the 200HX series; but the various tiles are different. The Compute tile, which packs the main CPU complex, is noticeably smaller, with 6 "Lion Cove" P-cores, and two "Skymont" E-core clusters with 8 E-cores sharing a 24 MB L3 cache, and a ringbus interconnect. Things get interesting with the SoC tile, which now contains two Low-power Island E-cores. At this point, it is unclear if these are "Skymont," or are older generation "Crestmont" cores, which would mean that Intel has carried over the SoC tile from "Meteor Lake-H."

The SoC tile also contains at 13 TOPS-class NPU, which means these chips miss out on Microsoft Copilot+ AI PC logo. The idea behind this could be that Intel is trying to promote the Core Ultra 200V series "Lunar Lake," which comes with a powerful 45 TOPS NPU. The company is announcing several new models of "Lunar Lake" today, including vPro ones. Switching focus back to "Arrow Lake-H," and our attention is drawn back to the SoC and I/O tiles, which miss out on the number of PCIe lanes, particularly Gen 5 ones, which the Core Ultra 200HX chips come with. The game changer for this chip, however, is the large Graphics tile. The iGPU of "Arrow Lake-H" is based on the same Xe-LPG graphics architecture as the one on "Meteor Lake," and not Xe2 "Battlemage" like on "Lunar Lake." However, this iGPU is vastly different from the one the "Arrow Lake-HX" comes with.

Intel has officially announced its presence at CES 2025, teasing what appears to be a significant focus on AI capabilities in its upcoming processor lineup. The tech giant shared a preview image featuring their tagline "AI Inside for a New Era." The announcement suggests that the company will be showcasing new developments in AI processing capabilities integrated directly into their consumer processors. Intel's upcoming lineup is expected to feature the mobile-focused "Arrow Lake" Core Ultra 200H/HX processors alongside the Arrow Lake-based Core Ultra 200S series designed for desktop systems with 35 W and 65 W power configurations. The company is also supposedly introducing new mid-range and workstation-class 800-series processors for desktop platforms.

The "AI Inside" messaging indicates that Intel is positioning itself to compete more aggressively in the AI computing space, particularly as PCs increasingly handle AI workloads locally. While specific details about the presentation remain under wraps, we can anticipate announcements regarding new Arrow Lake configurations, enhanced AI capabilities, and possibly new partnerships or software ecosystems designed to leverage these features. The keynote could also shed light on Intel's strategy for maintaining competitiveness in an increasingly AI-focused computing landscape. Michelle Johnston Holthaus, interim co-CEO, and Jack Weast, an Intel Fellow and VP of Intel Automotive, will deliver the live keynote. Intel's agenda also shows next-generation AI silicon so we can get information on accelerators like Falcon Shores.

GEEKOM, a Taiwanese tech company famous for making high quality mini PCs, is heading to CES for the second consecutive year in 2025 with an exciting lineup of new products. Known as the Green Mini PC Global Leader, GEEKOM always focuses on improving the quality and reliability of its products, and it also spares no effort in cutting down carbon emissions and making the world a greener place.

Among the many mini PCs that GEEKOM plans to put on show at CES 2025, there are many industry firsts. The GEEKOM QS1, for instance, is the world's first mini PC powered by a Qualcomm chipset. The tiny computer sports an Arm-based Qualcomm Snapdragon X1E-80-100 processor with twelve 4.0 GHz Oryon CPU cores, a 3.8 TFLOPS Adreno X1-85 GPU and a 45 TOPS Hexagon NPU. It is smart and fast enough to breeze through all of your daily home and office computing chores, yet energy-efficient enough to significantly cut down your electric bill.

Renowned for its groundbreaking innovations in computing technology, GIGABYTE Technology continues to spearhead advancements that redefine the industry. From January 7 to 10, 2025, GIGABYTE will participate in CES, showcasing its latest breakthroughs in high-performance computing and personal computing solutions. Under the theme "ACCEVOLUTION," GIGABYTE's booth will present a diverse range of cutting-edge technologies. Highlights include:

• Rack-scale cluster computing solution for large-scale data centers
• AI servers supporting next-generation "superchips"
• Advanced cooling technologies that optimize energy efficiency and performance
• Workstations tailored for smaller-scale workloads
• Mini-PCs, embedded systems, and in-vehicle platforms designed for endpoint deployment and commercial applications

Microsoft has finally opened the iron gate guarding the Windows 11 upgrade for systems running incompatible hardware, including systems lacking TPM 2.0. This is excellent news for users who are rocking older systems or have been without the TPM 2.0 module in their system but want to upgrade to the newer OS release. Microsoft opened an official support page, noting that "Installing Windows 11 on a device that doesn't meet Windows 11 minimum system requirements isn't recommended. If Windows 11 is installed on ineligible hardware, you should be comfortable assuming the risk of running into compatibility issues. A device might malfunction due to these compatibility or other issues. Devices that don't meet these system requirements aren't guaranteed to receive updates, including but not limited to security updates."

However, an interesting disclaimer appears once a user tries to install Windows 11 on a PC that doesn't meet minimum requirements:

MicrosoftThis PC doesn't meet the minimum system requirements for running Windows 11 - these requirements help ensure a more reliable and higher quality experience. Installing Windows 11 on this PC is not recommended and may result in compatibility issues. If you proceed with installing Windows 11, your PC will no longer be supported and won't be entitled to receive updates. Damages to your PC due to lack of compatibility aren't covered under the manufacturer warranty. By selecting Accept, you are acknowledging that you read and understand this statement.

AI is fundamentally changing technology - from the PC to edge and cloud—and redefining the way we work, create and collaborate. Next-generation technologies will empower workers through powerful new tools that enhance productivity and make intelligent, personalized computing more accessible than ever. At CES 2025, Intel will show how it's advancing what's possible on the AI PC—for on-the-go professionals and enthusiasts - by designing for the needs and experiences of tomorrow with breakthrough efficiency, no-compromise compatibility and an unmatched software ecosystem. Intel will also showcase the latest automotive innovations as the industry embraces software-defined connected electric vehicles powered by AI.

The latest market data from Canalys reveals a complex landscape for AI-capable PCs, with Qualcomm's Snapdragon X platform showing modest growth in the age of AI PC. Despite sequential growth of 180% in Q3 2024, Snapdragon X-powered devices represent less than 1.5% of the Windows market, according to research. Qualcomm managed to sell around 720,000 Snapdragon X devices, which accounts for only 0.8% of all PCs sold in Q3 2024. Microsoft leads the adoption of the Snapdragon X, having integrated the platform across much of its Surface lineup. The broader AI-capable PC market, however, tells a different story. Shipments reached 13.3 million units in Q3 2024, claiming 20% of total PC shipments. Windows devices dominated this category for the first time, securing a 53% market share, driven by the Windows 11 refresh cycle and advances in processor technology.

Canalys also noted some significant challenges ahead. A recent survey indicates hesitancy among channel partners, with 31% planning to avoid Microsoft's Copilot+ PCs in 2025 and 34% expecting these devices to constitute less than 10% of their sales. These premium offerings, which require a minimum of 40 NPU TOPS, are constantly being evaluated over their value proposition. Major manufacturers are pursuing diverse strategies to differentiate themselves. HP focuses on ISV partnerships to enhance AI capabilities, while Lenovo develops proprietary tools like Creator Zone and Lenovo AI Now. Dell and Lenovo are integrating on-device AI within their broader service ecosystems. With Windows 10's end-of-support approaching, manufacturers face pressure to drive upgrades among users with aging devices. The industry's sequential growth of 49% in AI-capable PCs suggests increasing market appetite, though customer adoption of premium AI features remains selective.

NVIDIA and Microsoft today unveiled product integrations designed to advance full-stack NVIDIA AI development on Microsoft platforms and applications. At Microsoft Ignite, Microsoft announced the launch of the first cloud private preview of the Azure ND GB200 V6 VM series, based on the NVIDIA Blackwell platform. The Azure ND GB200 v6 will be a new AI-optimized virtual machine (VM) series and combines the NVIDIA GB200 NVL72 rack design with NVIDIA Quantum InfiniBand networking.

In addition, Microsoft revealed that Azure Container Apps now supports NVIDIA GPUs, enabling simplified and scalable AI deployment. Plus, the NVIDIA AI platform on Azure includes new reference workflows for industrial AI and an NVIDIA Omniverse Blueprint for creating immersive, AI-powered visuals. At Ignite, NVIDIA also announced multimodal small language models (SLMs) for RTX AI PCs and workstations, enhancing digital human interactions and virtual assistants with greater realism.

According to CRN, AMD is looking to make some cuts to its workforce of approximately 26,000 employees. The company hasn't announced a specific number, but in a comment to the publication AMD said that "as a part of aligning our resources with our largest growth opportunities, we are taking a number of targeted steps that will unfortunately result in reducing our global workforce by approximately 4 percent". In actual headcount numbers that should be just north of a thousand people that the company will let go. It's not clear which departments or divisions at AMD will be affected the most, but the cutback appears to be a response to AMD's mixed quarterly report.

AMD's statement also doesn't make it clear on exactly what the company will be putting its focus on moving forward, but CRN seems to suggest that the embedded and gaming business is where AMD is struggling. That said, it's not likely that AMD will put an increased focus on those businesses, but instead the company is more likely to invest more into its server products, least not to try and catch up with NVIDIA in the AI server market. According to CRN, AMD has also seen a strong demand in AI PCs, such as the Ryzen AI 300-series of mobile SoCs, so it's possible AMD will put an extra effort into is mobile product range. The Ryzen 9000-series is thankfully also doing well, so it's unlikely there will be any big cutbacks here. We already know that AMD is not going after NVIDIA with a new flagship GPU to compete with NVIDIA's GeForce RTX 5000-series flagship SKU, so it's possible that the company will cut back on some people in its consumer GPU team for the time being, but this should become clear come CES in January.

According to DigiTimes, NVIDIA is reportedly targeting the high-end segment for its first consumer CPU attempt. Slated to arrive in 2025, NVIDIA is partnering with MediaTek to break into the AI PC market, currently being popularized by Qualcomm, Intel, and AMD. With Microsoft and Qualcomm laying the foundation for Windows-on-Arm (WoA) development, NVIDIA plans to join and leverage its massive ecosystem of partners to design and deliver regular applications and games for its Arm-based processors. At the same time, NVIDIA is also scheduled to launch "Blackwell" GPUs for consumers, which could end up in these AI PCs with an Arm CPU at its core.

NVIDIA's partner, MediaTek, has recently launched a big core SoC for mobile called Dimensity 9400. NVIDIA could use something like that as a base for its SoC and add its Blackwell IP to the mix. This would be similar to what Apple is doing with its Apple Silicon and the recent M4 Max chip, which is apparently the fastest CPU in single-threaded and multithreaded workloads, as per recent Geekbench recordings. For NVIDIA, the company already has a team of CPU designers that delivered its Grace CPU to enterprise/server customers. Using off-the-shelf Arm Neoverse IP, the company's customers are acquiring systems with Grace CPUs as fast as they are produced. This puts a lot of hope into NVIDIA's upcoming AI PC, which could offer a selling point no other WoA device currently provides, and that is tried and tested gaming-grade GPU with AI accelerators.

Apple today unveiled the new MacBook Pro, powered by the M4 family of chips—M4, M4 Pro, and M4 Max—delivering much faster performance and enhanced capabilities. The new MacBook Pro is built for Apple Intelligence, the personal intelligence system that transforms how users work, communicate, and express themselves, while protecting their privacy. Now available in space black and silver finishes, the 14-inch MacBook Pro includes the blazing-fast performance of M4 and three Thunderbolt 4 ports, starting with 16 GB of memory, all at just $1,599. The 14- and 16-inch models with M4 Pro and M4 Max offer Thunderbolt 5 for faster transfer speeds and advanced connectivity. All models include a Liquid Retina XDR display that gets even better with an all-new nano-texture display option and up to 1000 nits of brightness for SDR content, an advanced 12MP Center Stage camera, along with up to 24 hours of battery life, the longest ever in a Mac. The new MacBook Pro is available to pre-order today, with availability beginning November 8.

DeepComputing, a pioneer in RISC-V innovation, today announced a strategic partnership with Andes Technology Corporation, a leading provider of high-efficiency, low-power 32/64-bit RISC-V processor cores. Together, the two companies collaborate to develop the world's first RISC-V AI PC, powered by Andes' 7 nm QiLai SoC. This innovated low-power PC will come equipped with Ubuntu Desktop and aims to redefine AI computing by combining industry-leading hardware and software designed specifically for RISC-V.

The collaboration marks a significant milestone in the evolution of AI PCs, which utilize artificial intelligence to enhance productivity, creativity, entertainment, security, and more. The power-efficient RISC-V AI PC, based on the QiLai SoC, integrates a multi-core CPU, vector processor, GPU, and various peripherals for optimal performance, and AI workload handling. This product is designed to cater to developers and enterprises looking for advanced, open-standard RISC-V solutions.

Today, AMD (NASDAQ: AMD) announced its third generation commercial AI mobile processors, designed specifically to transform business productivity with Copilot+ features including live captioning and language translation in conference calls and advanced AI image generators. The new Ryzen AI PRO 300 Series processors deliver industry-leading AI compute, with up to three times the AI performance than the previous generation, and offer uncompromising performance for everyday workloads. Enabled with AMD PRO Technologies, the Ryzen AI PRO 300 Series processors offer world-class security and manageability features designed to streamline IT operations and ensure exceptional ROI for businesses.

Ryzen AI PRO 300 Series processors feature new AMD "Zen 5" architecture, delivering outstanding CPU performance, and are the world's best line up of commercial processors for Copilot+ enterprise PCs. Laptops equipped with Ryzen AI PRO 300 Series processors are designed to tackle business' toughest workloads, with the top-of-stack Ryzen AI 9 HX PRO 375 offering up to 40% higher performance and up to 14% faster productivity performance compared to Intel's Core Ultra 7 165U. With the addition of XDNA 2 architecture powering the integrated NPU, AMD Ryzen AI PRO 300 Series processors offer a cutting-edge 50+ NPU TOPS (Trillions of Operations Per Second) of AI processing power, exceeding Microsoft's Copilot+ AI PC requirements and delivering exceptional AI compute and productivity capabilities for the modern business. Built on a 4 nm process and with innovative power management, the new processors deliver extended battery life ideal for sustained performance and productivity on the go.

Even though the global economy shows signs of recovery, worldwide shipments of traditional PCs dipped 2.4% year-over-year (YoY) to 68.8 million units, during the third quarter of 2024 (3Q24), according to preliminary results from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. Factors including rising costs and inventory replenishment led to a surge in shipments in the previous quarter, resulting in a slightly slower sales cycle.

"Demand, without a doubt, has returned for PCs amongst consumers and commercial buyers," said Jitesh Ubrani, research manager with IDC's Worldwide Mobile Device Trackers. "However, much of the demand was still concentrated at the entry-level thanks to a recovering economy and the back-to-school season in North America. That said, newer AI PCs such as Copilot+ PCs from Qualcomm along with Intel and AMD's equivalent chips as well as Apple's expected M4-based Macs are expected to drive the premium segment in coming months."

ASUS, a global leader in technology and innovation, today announced that it has made significant achievements and launched groundbreaking AI innovations following its official takeover of the NUC portfolio from Intel in October 2023. In October 2023, ASUS undertook the significant task of taking over Intel's NUC portfolio and continuing the 10-year legacy of NUCs, which have been deployed to millions of customers worldwide. This marked the first time that ASUS has been involved in such a large-scale industry transition. Over the past year, ASUS seamlessly and successfully transitioned customers from the legacy Intel NUC portfolio to the ASUS NUC portfolio.

ASUS NUCs are now synonymous with top-tier performance, exceptional quality, and reliability. These attributes ensure that ASUS NUCs stand out in the market, offering an alternative to traditional desktops in a compact, mini-sized package, providing users with superior computing solutions that are both innovative and dependable. Whether for professional workloads, gaming, or AI applications, ASUS NUCs deliver the power and stability required for even the most demanding tasks and ensure that users thrive in this new AI era.