Bang & Olufsen today announced the launch of Beoplay EX, the latest addition to its wearable audio portfolio. With astounding sound, adaptive ANC and a fully waterproof design, Beoplay EX is the most versatile true wireless earphone model from Bang & Olufsen to date. Built to simplify personal sound, Beoplay EX offers an unparalleled combination of performance and style to create the perfect personal sound companion for amplifying all varieties of daily audio experiences. "Beoplay EX embodies the seamless blend of comfort, luxury and quality sound that threads the entirety of our legendary audio portfolio together. From our award-winning Beoplay H95 over-ear ANC headphones to Beoplay Portal, our premiere entry to the gaming market, Beoplay EX is the natural next step in our superior sound offering", says Bang & Olufsen Dorte Vestergaard, Bang & Olufsen's Category Director.

Beoplay EX differs most notably from previous Bang & Olufsen earphones in the shape of its design. Designed by Thomas Bentzen, the stem-based shape has been adopted and transformed into a finished offering that is equal parts stylish and comfortable. The housing of the earphone placed inside the ear, is smaller than ever before, and ensures a comfortable and stable fit that can be worn for hours without readjustment. The practicality of this new shape is matched with the signature Bang & Olufsen aesthetic, perfected over 96 years of craftmanship and design innovation. From the mirror-like glass interface which catches the light at the perfect moment, to the surrounding brushed aluminium ring, Beoplay EX creates a statement for the wearer whether they opt for the slick Black Anthracite, opulent Gold Tone or striking Anthracite Oxygen finish. Beoplay EX comes complete with a matching brushed aluminium charging case, which is conveniently pocket-sized, making it the perfect travel companion.

It's not every day new hardware, or as in this case, new TWS earbuds, are leaked by an airline, but in this case, Lufthansa has jumped the gun and leaked the upcoming Sennheiser Momentum True Wireless 3 earbuds. This happened courtesy of the airline's WorldShop website, although by now the product listings have been removed. However, courtesy of several publications online picking up on the leak, we now know what to expect from Sennheisers next generation of TWS buds.

Designwise the changes are fairly minor, with the most noticeable changes being in the addition of a graphite colour option, with black and white still sticking around. The charging case now supports the Qi wireless charging standard, which should appeal to some potential customers. Battery life for the earbuds remains at 7 hours, with a further 28 hours or four additional charges provided by the charging case. It takes about 90 minutes to charge the earbuds in the charging case, which also sports a USB-C port. The earbuds have support for Bluetooth 5.2, but there's no mention of Bluetooth LE audio support. On the other hand, SBC, AAC, aptX and aptX Adaptive are supported. The Momentum 3's also supports hybrid adaptive ANC with four microphones per earbud, which should be a step up over the previous generation. The Momentum True Wireless 3 are said to launch later this month and the MSRP should be around €249 or around $275.

Ugreen, a global leader in electronic accessories, is announcing the release of the HiTune X6 ANC earbuds. The X6 aims to bring high-quality listening to everyone. Ugreen's goal for HiTune earbuds is to provide a high-quality listening experience at a price that the average person can afford. The HiTune Acoustics Lab has been hard at work striving toward this goal. The HiTune team's unique SuperBass tuning system provides deep bass for popular music while maintaining the mids and high tones for other music genres and podcasts.

The X6s feature 10 mm Diamond-Like Carbon drivers, which are harder and more durable than traditional metal drivers. The X6 buds are the first pair of HiTune earbuds that feature hybrid noise cancellation. The Acoustics Lab team built the system from the ground up. The ANC in the X6 earbuds can reduce up to 35 dB of ambient sound. Additionally, HiTune X6 earbuds feature Bluetooth 5.1. They have 7 hours of battery life and gaming mode which enables 50-millisecond low latency audio. The X6 earbuds are currently available in the US with a recommended retail price of $49.99.

Monoprice, the best kept secret in consumer electronics, today announced the Monolith M1000ANC premium wireless headphones. With a stylish modern design, premium build and sound quality, a bevy of high-end features and up to 60 hours playtime per charge, these headphones hit all the right notes for a low price of $129.99.

"Our Monolith headphones have an excellent reputation for superb performance at unbeatable prices. These headphones are no exception," said Hobie Sechrest, Monolith Business Unit Manager, Monoprice. "As with all Monolith products, the M1000ANC headphones were engineered for excellent sound quality. Not only did we achieve that, but we also further expanded their capabilities by teaming up with Dirac to deliver an immersive and high-quality soundscape."

1MORE, a globally distributed premium consumer audio company, officially announced the launch of their latest True Wireless earbuds that do away with the bulky nature seen on many True Wireless buds by offering a compact set of wireless earbuds that weigh no more than 3.7 g each and are sized smaller than a glass marble at 17x13mm. The superior comfort levels offered by its small form factor earbuds also translates over to the pocket-friendly charging case that is slimming as it is feather-light. All of this combined ensures both an ergonomic and joyous wearing experience for fatigue-free day & night listening. Something the 1MORE ComfoBuds Mini offer in spades with their 24-hours of total battery life. The ComfoBuds Mini are available from Amazon.com and the 1MORE website for $99.99 and Amazon UK for £92.99. To celebrate the launch, 1MORE are also offering $15/£15 off for first 30 days following the launch using the discount code "ComfoMini15".

In a world where bigger usually means better with the advent of more large display smartphones and other smart connected devices packet with endless features never used, these Mini buds from 1MORE offer something long-awaited by those people who prefer something smaller in size and don't require all the bells & whistles offered by much more expensive True Wireless buds. However, as luck would have it, the 1MORE ComfoBuds Mini are not just here to look cute and, pretty as they are equipped with everything needed from a pair of wireless earbuds including multiple listening modes such as Active Noise Cancellation up to 40dB, four microphones containing a deep learning algorithm, Qi Wireless Charging, personalised sound from Sonarworks SoundID, and IPX5 water resistance for that extra peace of mind amongst a whole plethora of other features to boot.

Creative Technology today announced the launch of Creative Outlier Pro, the latest and best addition to the well-received Outlier True Wireless series. Featuring an array of nifty new features, the newly-designed earbuds are set to take the True Wireless game up a notch with Hybrid Active Noise Cancellation (ANC) plus Ambient Mode, and an impressive battery life of up to 60 hours for a truly better listening experience. Coupled with a total of six microphones, customizable touch controls, IPX5-certified water resistance, Bluetooth 5.2 connectivity and wireless charging, Creative Outlier Pro stands out as the ideal true wireless earbuds that have it all packed into a portable and pocket-friendly form factor.

Creative Outlier Pro offers users an impeccable listening experience with Hybrid ANC, which is typically found only on high-end headphones. This ANC technology is 'hybrid' in that it combines both the feedforward and feedback ANC systems on each earbud to effectively block out unwanted background noises. So, users can stay in the zone while on an important conference call or listening to their favorite tunes without distractions. On the flip side, users can also switch over to Ambient Mode to let just the right amount of ambient sound in, which comes in handy when users want to be aware of the environment, for example while walking near a traffic junction. The controls are seamless and can be easily accessible with simple taps on the earbuds to toggle between ANC Mode and Ambient Mode, or users can also control it via the Creative app.

Bang & Olufsen today launched a new edition of the award-winning wireless gaming headphones, Beoplay Portal. This edition of Beoplay Portal is now fully compatible with PC and PlayStation consoles, alongside mobile device gaming, which marks a substantial expansion in connectivity across world-leading platforms. The unique offering of dual excellence in gaming and everyday use - which brought Beoplay Portal to market originally - still stands strong, whilst the addition of increased connectivity, a new wireless dongle, and improved battery life of up to 42 hours ensures that Portal is the ultimate one-product audio solution, designed for life.

"Since its launch in March 2021 Beoplay Portal has become a highly awarded product, opening the doors to a new group of consumers for Bang & Olufsen. The new edition targets more platforms to strengthen our ties with the gaming community, and means we can welcome more people into the B&O family" says Dorte Vestergaard, Bang & Olufsen's Category Director: "The combination of supreme sound, unparalleled style, and seamless connectivity makes Portal the ideal solution for the consumer who wants all use-cases covered in one headset. We are excited to be building on the initial success and continue our expansion within gaming".

At Intel's 2022 Investor Meeting, Chief Executive Officer Pat Gelsinger and Intel's business leaders outlined key elements of the company's strategy and path for long-term growth. Intel's long-term plans will capitalize on transformative growth during an era of unprecedented demand for semiconductors. Among the presentations, Intel announced product roadmaps across its major business units and key execution milestones, including: Accelerated Computing Systems and Graphics, Intel Foundry Services, Software and Advanced Technology, Network and Edge, Technology Development, More: For more from Intel's Investor Meeting 2022, including the presentations and news, please visit the Intel Newsroom and Intel.com's Investor Meeting site.

KS Distribution is very pleased to announce the release of the first full size wireless headphone model from Japanese high-end audio specialists final - the UX3000. The UX3000 is the first wireless overhead headphones from final featuring ANC, with hybrid noise-cancellation technology - adding to the new wireless range from final alongside the ZE3000 true wireless earphones for an impressive line-up of audio focused Bluetooth listening. By fully utilizing the know-how of final's dynamic driver design technology, and thoroughly optimizing the acoustic characteristics of the driver unit itself, the UX3000 delivers sound unlike any other Bluetooth wireless headphone - providing a hi-fi listening experience on the move.

In addition to the common SBC, aptX and AAC codecs, the UX3000 supports aptX LL - a low-latency codec that delivers high-quality sound with minimal interruptions and time delay. Allowing you to enjoy music, games and videos instantly and with ease.The headband can be folded for compact storage, making it easy to carry around, and the soft pouch enclosed provides gentle protection to prevent scratches during transport. Soft-textured Shibo (an old Japanese word meaning a wrinkle on the surface of paper or leather) coating offers a beautiful surface that is superb at dirt resistance and fingerprint resilience - on top of giving an overall premium feel to the UX3000.

[Editor's note: Our review of theLypertek PurePlay Z5 can be found here.]

KS Distribution is very proud to announce the new Lypertek PurePlay Z5 true wireless earphones with Hybrid Active Noise Cancelling technology and newly developed PureControl ANC app. Lypertek believe that innovation is key when designing a new true wireless earphone, where sound quality meets functionality - seamlessly connected to create a truly enjoyable and engaging listening experience. With a history of releasing award-winning true wireless products, Lypertek has applied their vast experience and desire to create into designing the PurePlay Z5 - their first ever ANC true wireless earphone. To push the boundaries of what is possible in wireless audio, Lypertek has also developed their brand new PureControl ANC app: Specifically designed for the PurePlay Z5, unleashing its full potential.

Powerful 10 mm dynamic drivers deliver sound like never before, setting a new standard in what can be achieved in the world of affordable true wireless audio: Deep bass that goes low with controlled authority. Mids that provide insightfully clear clarity with richness and emotion. Treble that effortlessly extends far, creating space and definition in a way that sounds as natural as real life. PureControl ANC integrates an extra layer to the experience, providing added functionality and a personalised service to help create your own individual setup. Use the setup assistant to easily get you started on using your PurePlay Z5 quickly and without fuss.

There's no shortage of TWS headphones in the market these days, but Philips latest addition, the Fidelio T1's are standing out from the crowd, least not thanks to its claimed 9 hour battery life with ANC on, or 13 hours with it off, which to our knowledge is class leading. Philips also announced a pair of over-ear ANC headphones in the shape of the Fidelio L3 which claims to have a 32 hour battery life with ANC on, which increases slightly to 38 hours with it off.

The T1's come in black or white/silver colour options and feature a 10 mm dynamic driver, as well as a balanced armature, something that is still quite rare in the TWS marketspace. The L3's use typical 40 mm drivers that most headphones in this class seem to use some variant of. Philips has incorporated its Noise Cancelling Pro+ technology, which is said to be a combination of state-of-the-art hardware and advanced audio processing and it's used across both sets of headphones. Both also have no less than four microphones for ANC, with the T1's getting no less than three mics for phone calls, whereas the L3's only gets two, with both supporting echo noise cancellation during calls.

Today, Shure introduced its AONIC 40 Wireless Noise Cancelling Headphones. Building on the success of the AONIC 50 Headphones and recently launched AONIC FREE Sound Isolating Earphones, the AONIC 40 model broadens the Shure Wireless portfolio to more acutely meet the needs of on-the-go music lovers, commuters, and travel enthusiasts. AONIC 40 Headphones combine a portable and elegant design with industry-leading Shure audio, revered and trusted by musicians and creators of multiple disciplines. In fact, GRAMMY Award-winning artist Jacob Collier has partnered with the brand to highlight how he relies on Shure's AONIC line for his audio needs while on the move, drawing inspiration from everyday life.

"The first microphone I ever owned was a Shure SM58 microphone. It taught me to listen to the world around me. I've relied on Shure, both in the studio and on stage, for my entire career," shared Jacob. "Shure is bringing that same studio quality sound that musicians and artists have trusted for decades to music lovers around the world."

Cleer Audio, an industry-leading headphone and smart speaker manufacturer, is pleased to announce the introduction of its next generation wireless Intelligent Bluetooth Adaptive Active Noise Cancelling Headphones, the award-winning ALPHA. ALPHA is like no other headphone with its immersive theater-like sound performance with Dirac Virtuo spatial audio technology. ALPHA is a game changer. The new Cleer ALPHA was recently awarded a prestigious 2022 CES Innovations Honoree Award, honoring its outstanding design and engineering in consumer technology products, by the Consumer Technology Association (CTA).

The ALPHA wireless intelligent noise-cancelling headphone revolutionizes music pleasure on the go with spatial audio, and industry-leading Adaptive Active Noise Cancellation. With Cleer's patented award-winning 40 mm Ironless Driver, Bluetooth 5.1 connection, Qualcomm's cVc 2-mic solution, and 35-hours of playback in ANC mode, ALPHA delivers the best wireless audio quality, immersive sound, and audio performance. On the daily outing, ALPHA's adaptive noise cancellation function and upgraded earpads with a cooling feature significantly improve the users' wearing comfort. The ALPHA is an advanced personalized lifestyle product, more than just a headphone.

There appears to be no shortage of new TWS headphones being announced, but these ones are slightly different from the competition, as they have 27 year Sennheiser veteran Axel Grell behind them. The grell TWS/1 is the first product from grell, a brand from STRAX, which is also home to Urbanista, WeSC and several other brands that mostly focuses on audio or mobile accessories.

The TWS/1 does as you'd expect, focus on audio quality, but also includes all the kind of features you'd expect from current generation TWS headphones, such as ANC, Bluetooth 5.2 and support for the SoundID app from Sonarworks. The TWS/1 is based on Qualcomm's QCC5141 Bluetooth SoC which sits in the premium tier of Qualcomm's product stack and features a pair of DSPs as well as a system processor and an application processor.

Denon isn't the first brand most people think of when it comes to in-ear headphones, nor wireless headphones for that matter, but the company has a range of very high-end over-ear headphones in its lineup of products. This might be set to change though, with the company introducing two new sets of TWS earbuds in the shape of the AH-C630W and the AH-C830NCW.

The design appears very similar between the two models and apart from the little silver accent on the bottom of the AH-C830NCW, it's hard to tell the two apart from just looking at them. The main difference between the two is that the AH-C830NCW comes with active noise cancelling, insert detection and Google Fast Pair. Both models use standard dynamic drivers, with the AH-C830NCW having an unusual oval shape that measures 11x10 mm and the AH-C630W using a regular driver with a 10 mm diameter.

To meet the market demand for large-capacity data storage, TEAMGROUP today announced two high-performance, huge-capacity storage products: the TEAMGROUP MP34Q M.2 PCIe SSD, which utilizes QLC Flash and the PCIe Gen3x4 interface and comes with capacities up to 8 TB; and the HIGH ENDURANCE CARD designed for high-resolution surveillance systems. Whether it is for computer equipment or security systems used at home or a business, TEAMGROUP provides reliable upgrade solutions for those who seek the best performance and stability.

Today the company announced the TEAMGROUP MP34Q M.2 PCIe SSD, which utilizes QLC Flash and the PCIe Gen3x4 interface. It also supports NVMe 1.3 and the Dual Cache technologies: SLC Caching and DRAM Cache Buffer. The MP34Q M.2 PCIe SSD offers a massive capacity of up to 8 TB, excellent read/write speeds of up to 3,400/3,000 MB/s, and an official five-year warranty with purchase, so consumers can buy and upgrade with confidence.

Consumer technology expert, Tronsmart, which in June celebrated its 8th birthday, is pleased to announce the arrival of its Apollo Air and Apollo Air+ TrueWireless Stereo Plus Hybrid ANC earbuds. Both earbuds feature the industry-leading Qualcomm QCC3046 Chip and deliver 35dB full frequency hybrid active noise cancelling. The Tronsmart Apollo Air are available from Amazon.com and Amazon UK for £69.99/$69.99 (UK availability in one month) as well as the Tronsmart website, whilst the Apollo Air+ are available from the Tronsmart website for $89.99/£68 (approx) now with Amazon.com and Amazon UK expected to stock in August.

The new Apollo earbuds both feature hybrid ANC noise cancellation which eliminates up to 35dB in low, mid and high frequencies. There are three ANC modes available: cVc 8.0 noise cancellation which allows users to focus on their music, ANC off so users can listen to the music without being completely isolated with the earphones simply blocking out noise and ambient mode, which enhances surrounding outdoor noises making it the ideal setting for cycling or running whilst staying safe and aware.

Edifier, the award-winning manufacturer of premium sound systems, bookshelf speakers and personal audio devices, is introducing its newest audio product, the NeoBuds Pro, which is available to pre-order on IndieGoGo. "With the ever-changing landscape and need of consumers, Edifier continues to expand on its innovation to ensure that the best and most cost-effective products are given to our customers while remaining at the forefront of personal audio innovation," said Stanley Wen, Edifier's CTO.

Distinct from other noise cancellation earphones on the market, the Neobuds Pro are the first Hi-Res certified, noise canceling, truly wireless earphones in the market that boast a dynamic driver, Knowles balanced armature, and LHDC+ACC codec. Edifier's innovative research team conducted hundreds of tests that led to electronic-acoustic technology breakthroughs in the development of the NeoBuds Pro. The earbuds bring premium audio quality traditionally found in speakers and over-ear headphones to a more convenient, compact and wireless package. Its bi-amping with DSP-based active crossover technology ensures the dynamic driver and the armature driver are working in tandem to provide users with premium sound quality, deep bass, and crisp treble frequencies all with truly unique technological advancements.

Beats today announces Beats Studio Buds, powerful true wireless earbuds that deliver a high-quality audio experience in a sleek, lightweight and comfortable design. Sweat- and water-resistant earbuds with an IPX4 rating and up to 24 hours of battery life, Studio Buds brings quality Active Noise Cancellation, Transparency and for the first time ever, convenient one-touch pairing to both iOS and Android users. Studio Buds are available to order starting today in three classic Beats colors, Black, White and Beats Red, for $149.99.

"In building a product this small, every minute detail was considered, analyzed and selected to optimize for sound quality, comfort and durability," said Oliver Schusser, vice president of Beats and Apple Music. "Studio Buds is our tiniest, most subtle form factor to date, yet keeps Beats' promise of delivering an immersive sound experience in a beautiful design."

1MORE, a globally distributed premium consumer audio company, today announced what they call their new "AirPods Pro Killer" in the form of the ComfoBuds Pro. Recently 1MORE received three 2021 CES Innovation Honoree Awards, marking 12 such awards in just the last four years that makes 1MORE the most awarded headphone brand by the CTA over that same period. One such product taking home those awards this year was the new 1MORE ComfoBuds Pro ($99); dubbed the "AirPods Pro Killer".

1MORE has now expanded its true wireless family to include nine new headphones, all released in just the last year and a half. Since 2015 1MORE has been climbing the ranks in the premium consumer audio market with award-winning designs packed with 1MORE's signature sound and solid build quality at extraordinary pricing. The recently launched ComfoBuds ($59) and the new ComfoBuds Pro ($99) are 1MORE's answer to Apple's AirPods family and are positioned to be "AirPods Killers" defeating the AirPods series on multiple factors including, price, sound quality, comfort and 1MORE's new proprietary QuietMax ANC Technology that was introduced last year with 1MORE's flagship buds; the True Wireless ANC ($199).

Cleer Audio, industry-leading headphone and smart speaker manufacturer plans shipment of its new noise cancelling headphone, the Enduro ANC in first quarter of 2021. The Enduro ANC noise cancelling headphone operates for 60 hours of extended playback with the noise cancelling feature enabled —doubling the industry-average time. Cleer Audio is one of the first brands implementing Qualcomm's QCC5126 chip, along with Cleer's software team accounts for the Enduro ANC's advanced power management ability. In addition to being able to block noise up to 25 decibels, the noise-cancelling performance is customizable, based on where its being used, optimizing the balance between limiting unwanted noise and audio performance.

Using the new Cleer Connect app, users will be able to adjust settings for specific situations, e.g., traveling via airplane, train or car or use in a café or outdoors. Enduro ANC also features Cleer's patented 40mm Ironless DriverTM and Google Fast Pair 2.0. Made from a high-grade molded plastic, with ergonomically designed memory foam earpads, the Enduro ANC craftsmanship and light weight design ensures that is comfortable to wear for the long haul. Its slim adjustable headband flexes but doesn't weaken, so that the out-of-box pressure on the ears and crown of the head is optimum. (Enduro ANC U.S. MSRP: $149.99, available in Navy, and Light Grey. Shipping February 2021)

Cleer Audio, industry-leading headphone and smart speaker manufacturer introduces two new True Wireless Headphones with noise cancellation, the Ally Plus II (two) and Roam NC models for early 2021 that are certain to shake the competition with new technologies, features and lower True Wireless pricing.

The new ALLY Plus II noise cancelling true wireless headphone delivers industry leading hybrid noise cancellation, and battery life for up to 11 hrs. of playback. Its strong wireless connectivity, enhanced call quality with dual-microphones and Qualcomm cVc 8th generation noise reduction technology makes these a perfect companion for on-the-go lifestyles. Complemented by the new Cleer+ app, users can customize both the noise cancelling and sound performance of the Ally Plus II. Its small jewel box style charging case offers both USB-C and Qi wireless charging options for an additional 22 hrs. of playback, ¾33 hrs. of total playback. The wireless charging case showcases the earbuds with its see-through window helping confirm that the earbuds are charging when stored.

V-MODA, the award-winning manufacturer of the world's finest high-fidelity audio devices, announces the availability of the M-200 ANC, its first Bluetooth active noise cancelling headphones, featuring award-winning V-MODA sound coupled with hybrid active noise cancellation. The M-200 ANC takes V-MODA customization one step further by working in tandem with the new V-MODA app, allowing listeners to adjust their noise cancellation level and personalize their sound with EQ presets to fit their lifestyle.

"With this new release, we are propelling ourselves into a new generation of headphones that are unlike anything we've ever done before and into the V-MODA of the future," says Luca Bolognesi, VP of Marketing Technology of V-MODA. "We're thrilled to be introducing our customers to a brand-new kind of ANC headphone where they can fully customize their listening experience, as well as the physical build and design of the headphones they're wearing."

[Editor's note: This press release is from the Philips US division, regional applicability may vary. Street pricing is already down to $149.]

Envision Peripherals, Inc. (EPI) today debuts a new pair of premium, true wireless ear buds, the Philips In-Ear True Wireless Headphones TAT8505BKs. The True Wireless version of the popular Philips Wireless Over-ear Noise Cancelling Headphone TAPH805BK earbuds feature classic minimalist design and boast Hybrid Active Noise Canceling and Awareness Mode for control over what is heard, letting users sink into rich, detailed sound or tune into the world around them. The Philips TAT8505BKs are available on Amazon, for $199.99 USD, starting December 15, 2020 at 12:01 AM PST.

Love What You Hear
The perfectly tuned 13mm neodymium drivers ensure a detailed, expansive sound with rich, powerful bass and thrilling clarity for every track. When an earbud is taken out, the music pauses. Put the earbud back in, and the music starts up again. The Philips TAT8505BKs have a refined geometric design creating a comfortable in-ear fit. The circular earbud housing is tactilely pleasing and is designed to subtly catch the light, creating an elegant, understated look.

RHA has introduced new cutting-edge true wireless earbuds to their award-winning lineup - the ergonomically stylish TrueControl ANC.
The TrueControl ANC combines a quality Qualcomm AptX sound signature with advanced active - and adjustable - noise cancellation, a sleek ergonomic design, advanced connectivity, and a 20-hour battery life. In addition, users can use the new RHA Connect App to customise their listening experience.

TAKE CONTROL
Whether it's the traffic outside your home office, the keyboards of your colleagues, or the thrum of the airplane engine, RHA's active noise cancellation turns the outside world off - so you can concentrate on whatever you're working on and whatever you're listening to. (Or just escape!) The TrueControl uses a passive noise cancelling design and ANC technology to eliminate outside noise. External microphones record the world around you, then target these noises with anti-sound.