Take-Two Interactive Software, Inc. and Double Fusion Sign Multi-Title In-Game Advertising Deal
NEW YORK and SAN FRANCISCO -- December 4, 2006 -- Take-Two Interactive Software, Inc. (Nasdaq: TTWO), through its 2K and 2K Sports publishing labels, and leading independent in-game advertising company Double Fusion, today announced that the companies have entered into a multi-title agreement (up to nine titles) for the sale of in-game advertising opportunities in a selection of 2K and 2K Sports titles.