Apple today introduced the faster, more powerful iPad Air with the M3 chip and built for Apple Intelligence. iPad Air with M3 brings Apple's advanced graphics architecture to iPad Air for the first time—taking its incredible combination of power-efficient performance and portability to a new level. iPad Air with M3 is nearly 2x faster compared to iPad Air with M1, and up to 3.5x faster than iPad Air with A14 Bionic. Users will feel the speed of M3 in everything they do, from creating engaging content faster than ever to playing demanding, graphics-intensive games. Available in two sizes and four gorgeous finishes that users love, the 11-inch iPad Air is super portable while on the go, and the 13-inch model provides an even larger display for more room to be creative and productive. Designed for iPad Air, the new Magic Keyboard enhances its versatility and delivers more capabilities at a lower price. With iPadOS 18, support for Apple Intelligence, advanced cameras, fast wireless 5G connectivity, and compatibility with Apple Pencil Pro and Apple Pencil (USB-C), the new iPad Air offers an unrivaled experience.

With the same starting price of just $599 for the 11-inch model and $799 for the 13-inch model, the new iPad Air is a fantastic value. And for education, the 11-inch iPad Air starts at just $549, and the 13-inch model starts at just $749. Customers can pre-order the new iPad Air with M3 and Magic Keyboard for iPad Air starting today, with availability beginning Wednesday, March 12.

The $3,499 Apple Vision Pro AR/VR headset is certainly not the kind of device that Apple expects to be mass-adopted. Since its launch in 2023, the luxurious gadget is yet to witness a single hardware refresh. The gadget's aging M2 SoC paired with 16 GB of memory is almost three years old, but despite that, respected analyst Mark Gurman expects the device to soon sport Apple Intelligence features alongside the upcoming VisionOS 2.4 update that is scheduled for April. Considering that a hardware update is not expected to hit the scene for at least the rest of the year, a major software update is welcome news for the select few of us who have invested in the product.

The fact that the Vision Pro will support Apple Intelligence features is actually not much of a shocker, since Macs as old as the M1-generation also boast support for Apple's AI features. As such, the Vision Pro will soon receive support for Apple's writing tools with ChatGPT-integration, genmoji, image playground, as well as a bunch of other features with debatable efficacy. Moreover, the report also adds that the device will also get a new app for spatial experiences - which was undoubtedly one of the key selling points of the device. A 'revamped' guest mode is also on the cards, which will allow buyers to share the device with their family and friends - a factor that Apple considers important in order to drive sales. That said, the Vision Pro had abysmal sales to begin with, which indicates that a lower-end variant with a reasonable price tag might be the only way to make even the most ardent of Apple disciples to hop on the VR/AR hype train.

The wait is finally over - Apple has lifted the curtains off its widely anticipated budget iPhone, the iPhone 16e. The smartphone was previously rumored to arrive with the SE 4 moniker, but it appears that Apple wanted to give its entry-level budget smartphone a fresh naming scheme. This is not the first time that Apple has introduced a new name for a budget iPhone - the company famously introduced the iPhone XR in 2018, and never bothered to give it a refresh. With a starting price of $599, the iPhone 16e will start reaching customers on the 28th of February.

For those keeping up with the rumor mill, a major portion of the leaked information turned out to be accurate after all. For instance, the iPhone 16e is indeed called, well, the iPhone 16e, and boasts a binned A18 SoC with four GPU cores instead of five - likely paired with 8 GB of memory - to allow for Apple Intelligence support. As expected, the design is identical to the iPhone 13-era in many ways. At the front, a 6.1-inch OLED display with a pixel density of 460 sits beneath a 12 MP TrueDepth camera that brings FaceID support. The mute toggle switch is abandoned in favor of the Action Button. Moreover, the device also boasts Apple's first-ever 5G modem, the C1, which is said to bring substantial efficiency improvements.

According to a recent report, Apple has apparently finalized on a partner to bring Apple Intelligence features to its second-largest market, China. Of course, China has strict regulations in place, which have clearly turned out to be rather difficult to navigate for Apple. Previous leaks have revealed that a Deepseek partnership was on the cards for the Cupertino giant, although that did not lead to fruition, with Apple settling for Alibaba as its primary partner. As MacRumors notes, Alibaba will function as a censorship layer of sorts, thereby complying with government-directed filtering and information control. Basically, if the Chinese government deems a certain kind of information inappropriate in any way, it can simply direct Alibaba to have it removed and not served again.

Baidu, Safari's default search engine in China, will function as a secondary partner, aiding Apple Intelligence's 'Visual Intelligence' features. If things go to plan, the AI features should roll out in China sometime towards the middle of this year. Apple Intelligence has faced quite a contentious launch, having struggled with multiple delays and widespread criticism regarding not only the real-world efficacy and usefulness of its features, but also the multiple times that its AI-generated notifications have wildly misrepresented real-life events. The report further states that iPhones sold outside of China will not have access to the China-specific AI system, which is to be expected. It is yet to be seen how the Apple Intelligence launch plays out in China, although we should be able to find out soon enough.

Apple is off to a great start in 2025, thanks to a record-breaking fourth quarter. Net revenue soared to a whopping $124.3 billion - the highest ever for the Cupertino giant - with iPhones driving 55.6% of revenue. Macs and iPads, as usual, appear to be a drop in the bucket compared to iPhones, with $8.98 and $8.088 billion in net sales respectively. Services witnessed commendable growth, adding $26.34 billion to Apple's pile.

Of course, this does not mean that the grass is all green for the company. Apple Intelligence witnessed a tumultuous launch, suffering from multiple setbacks and lukewarm reviews. Tim Cook does believe that there is still a lot of innovation on the table for the iPhone, which he revealed in a recent interview. Considering that the company is widely rumored to be preparing a major redesign for the iPhone, along with a brand-new Air/Slim variant, it does appear that this year will turn out to be quite an interesting one for iPhone enthusiasts.

Apple today announced financial results for its fiscal 2024 fourth quarter ended September 28, 2024. The Company posted quarterly revenue of $94.9 billion, up 6 percent year over year, and quarterly diluted earnings per share of $0.97. Diluted earnings per share was $1.64,1 up 12 percent year over year when excluding the one-time charge recognized during the fourth quarter of 2024 related to the impact of the reversal of the European General Court's State Aid decision.

"Today Apple is reporting a new September quarter revenue record of $94.9 billion, up 6 percent from a year ago," said Tim Cook, Apple's CEO. "During the quarter, we were excited to announce our best products yet, with the all-new iPhone 16 lineup, Apple Watch Series 10, AirPods 4, and remarkable features for hearing health and sleep apnea detection. And this week, we released our first set of features for Apple Intelligence, which sets a new standard for privacy in AI and supercharges our lineup heading into the holiday season."

Apple today unveiled the new MacBook Pro, powered by the M4 family of chips—M4, M4 Pro, and M4 Max—delivering much faster performance and enhanced capabilities. The new MacBook Pro is built for Apple Intelligence, the personal intelligence system that transforms how users work, communicate, and express themselves, while protecting their privacy. Now available in space black and silver finishes, the 14-inch MacBook Pro includes the blazing-fast performance of M4 and three Thunderbolt 4 ports, starting with 16 GB of memory, all at just $1,599. The 14- and 16-inch models with M4 Pro and M4 Max offer Thunderbolt 5 for faster transfer speeds and advanced connectivity. All models include a Liquid Retina XDR display that gets even better with an all-new nano-texture display option and up to 1000 nits of brightness for SDR content, an advanced 12MP Center Stage camera, along with up to 24 hours of battery life, the longest ever in a Mac. The new MacBook Pro is available to pre-order today, with availability beginning November 8.

Apple today announced the new iMac, featuring the powerful M4 chip and Apple Intelligence, in its stunning, ultra-thin design. With M4, iMac is up to 1.7x faster for daily productivity, and up to 2.1x faster for demanding workflows like photo editing and gaming, compared to iMac with M1. With the Neural Engine in M4, iMac is the world's best all-in-one for AI and is built for Apple Intelligence, the personal intelligence system that transforms how users work, communicate, and express themselves, while protecting their privacy. The new iMac is available in an array of beautiful new colors, and the 24-inch 4.5K Retina display offers a new nano-texture glass option. iMac features a new 12MP Center Stage camera with Desk View, up to four Thunderbolt 4 ports, and color-matched accessories that include USB-C. Starting at just $1,299, now with 16 GB of unified memory, the new iMac is available to pre-order today, with availability beginning Friday, November 8.

"iMac is beloved by millions of users, from families at home to entrepreneurs hard at work. With the incredible features of Apple Intelligence and the powerful performance of Apple silicon, the new iMac changes the game once again," said John Ternus, Apple's senior vice president of Hardware Engineering. "With M4 and Apple Intelligence, gorgeous new colors that pop in any space, an advanced 12MP Center Stage camera, and a new nano-texture glass display option, it's a whole new era for iMac."

Apple today introduced the new iPad mini, supercharged by the A17 Pro chip and Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. With a beloved ultraportable design, the new iPad mini is available in four gorgeous finishes, including a new blue and purple, and features the brilliant 8.3-inch Liquid Retina display. A17 Pro delivers a huge performance boost for even the most demanding tasks, with a faster CPU and GPU, a 2x faster Neural Engine than the previous-generation iPad mini, and support for Apple Intelligence. The versatility and advanced capabilities of the new iPad mini are taken to a whole new level with support for Apple Pencil Pro, opening up entirely new ways to be even more productive and creative. The 12MP wide back camera supports Smart HDR 4 for natural-looking photos with increased dynamic range, and uses machine learning to detect and scan documents right in the Camera app.

The new iPad mini features all-day battery life and brand-new experiences with iPadOS 18. Starting at just $499 with 128 GB—double the storage of the previous generation—the new iPad mini delivers incredible value and the full iPad experience in an ultraportable design. Customers can pre-order the new iPad mini today, with availability beginning Wednesday, October 23.

Apple today announced iPhone 16 and iPhone 16 Plus, built for Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. The iPhone 16 lineup also introduces Camera Control, which brings new ways to capture memories, and will help users quickly access visual intelligence to learn about objects or places around them faster than ever before. The powerful camera system features a 48MP Fusion camera with a 2x Telephoto option, giving users two cameras in one, while a new Ultra Wide camera enables macro photography. Next-generation Photographic Styles help users personalize their images, and spatial photo and video capture allows users to relive life's precious memories with remarkable depth on Apple Vision Pro. The new A18 chip delivers a huge leap in performance and efficiency, enabling demanding AAA games, as well as a big boost in battery life.

iPhone 16 and iPhone 16 Plus will be available in five bold colors: black, white, pink, teal, and ultramarine. Pre-orders begin Friday, September 13, with availability beginning Friday, September 20.

Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence, larger display sizes, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more—all powered by the A18 Pro chip. With Apple Intelligence, powerful Apple-built generative models come to iPhone in the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. Camera Control unlocks a fast, intuitive way to tap into visual intelligence and easily interact with the advanced camera system. Featuring a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 FPS video recording in Dolby Vision, these new Pro models achieve the highest resolution and frame-rate combination ever available on iPhone. Additional advancements include a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; and studio-quality mics to record more true-to-life audio. The durable titanium design is strong yet lightweight, with larger display sizes, the thinnest borders on any Apple product, and a huge leap in battery life—with iPhone 16 Pro Max offering the best battery life on iPhone ever.

iPhone 16 Pro and iPhone 16 Pro Max will be available in four stunning finishes: black titanium, natural titanium, white titanium, and desert titanium. Pre-orders begin Friday, September 13, with availability beginning Friday, September 20.

Apple today announced financial results for its fiscal 2024 third quarter ended June 29, 2024. The Company posted quarterly revenue of $85.8 billion, up 5 percent year over year, and quarterly earnings per diluted share of $1.40, up 11 percent year over year. "Today Apple is reporting a new June quarter revenue record of $85.8 billion, up 5 percent from a year ago," said Tim Cook, Apple's CEO. "During the quarter, we were excited to announce incredible updates to our software platforms at our Worldwide Developers Conference, including Apple Intelligence, a breakthrough personal intelligence system that puts powerful, private generative AI models at the core of iPhone, iPad, and Mac. We very much look forward to sharing these tools with our users, and we continue to invest significantly in the innovations that will enrich our customers' lives, while leading with the values that drive our work."

"During the quarter, our record business performance generated EPS growth of 11 percent and nearly $29 billion in operating cash flow, allowing us to return over $32 billion to shareholders," said Luca Maestri, Apple's CFO. "We are also very pleased that our installed base of active devices reached a new all-time high in all geographic segments, thanks to very high levels of customer satisfaction and loyalty."

Apple has disclosed that its newly announced Apple Intelligence features were developed using Google's Tensor Processing Units (TPUs) rather than NVIDIA's widely adopted hardware accelerators like H100. This unexpected choice was detailed in an official Apple research paper, shedding light on the company's approach to AI development. The paper outlines how systems equipped with Google's TPUv4 and TPUv5 chips played a crucial role in creating Apple Foundation Models (AFMs). These models, including AFM-server and AFM-on-device, are designed to power both online and offline Apple Intelligence features introduced at WWDC 2024. For the training of the 6.4 billion parameter AFM-server, Apple's largest language model, the company utilized an impressive array of 8,192 TPUv4 chips, provisioned as 8×1024 chip slices. The training process involved a three-stage approach, processing a total of 7.4 trillion tokens. Meanwhile, the more compact 3 billion parameter AFM-on-device model, optimized for on-device processing, was trained using 2,048 TPUv5p chips.

Apple's training data came from various sources, including the Applebot web crawler and licensed high-quality datasets. The company also incorporated carefully selected code, math, and public datasets to enhance the models' capabilities. Benchmark results shared in the paper suggest that both AFM-server and AFM-on-device excel in areas such as Instruction Following, Tool Use, and Writing, positioning Apple as a strong contender in the AI race despite its relatively late entry. However, Apple's penetration tactic into the AI market is much more complex than any other AI competitor. Given Apple's massive user base and millions of devices compatible with Apple Intelligence, the AFM has the potential to change user interaction with devices for good, especially for everyday tasks. Hence, refining AI models for these tasks is critical before massive deployment. Another unexpected feature is transparency from Apple, a company typically known for its secrecy. The AI boom is changing some of Apple's ways, and revealing these inner workings is always interesting.