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NZXT Expands its E-commerce Experience into Three New Territories

NZXT today announces the expansion of its direct-to-consumer business into new territories worldwide, including Spain, the United Kingdom, and New Zealand. This is a continuation of NZXT's global expansion allowing gamers worldwide a seamless and accessible step into PC Gaming through NZXT's custom-built gaming PCs, components, and peripherals. Access for customers in Spain and New Zealand launches today and the United Kingdom coming later this summer.

In addition to being able to purchase directly from NZXT, this launch also brings gaming communities in Spain, the UK, and New Zealand BLD, NZXT's easy-to-use service that allows players to choose their ideal gaming PC based on the games they play. Gamers at all technical levels can begin or evolve their PC gaming experience and spend more time playing and less time researching, acquiring parts, and assembling their setup. The launch of the site also includes access to the Function keyboard and Lift mouse and the customizable options for that, in addition to the barebones board for enthusiasts who want to build out their own mechanical keyboard.

NZXT Expands its Ecommerce Experience into Europe

NZXT today announces that their online store as well as NZXT BLD--the simplest way to get a customized gaming PC--is now available in Germany and Austria. With this initiative, NZXT is marking its first expansion of their direct-to-consumer experience into the European Union. NZXT BLD (pronounced "Build") provides gamers with the ability to receive a professionally built custom PC shipped to them within 2 business days. With NZXT BLD, users start by choosing the games they want to play from a selection of bestselling titles, then set their desired budget, and NZXT BLD instantly recommends a gaming PC with estimated FPS (frames per second) guaranteed for the games chosen. By leveraging over 10 million analyzed gaming hours, and counting, NZXT BLD's unique recommendation engine accurately predicts a system's gaming performance so you can spend less time researching and setting up, and more time on what really matters--gaming.

"We built NZXT BLD to make it easy for people to get a gaming PC that they love, tailored around the games they want to play," said Johnny Hou, Founder and CEO of NZXT. "Helping make extraordinary gaming experiences achievable and fun is at the very core of NZXT and one of the main driving factors for expanding our service to Europe. During these trying times, where gaming has been a vital tool to help people stay connected, we are excited to bring BLD and our online store to help more gamers and PC builders easily get a gaming computer and connect with this amazing community."

NZXT Announces New Streaming Bundles From BLD

NZXT today announces new streaming bundles for BLD, the easiest way to get into PC gaming, that includes everything needed to stream your favorite games. Alongside a recommended gaming/streaming PC, two streaming kit bundles are available with the essential gear to make your streams look professional while you grind your way to the top.

"We have received numerous requests from our community asking to help make entering the world of streaming easier," says Jared Kim, NZXT's VP of Consumer. "Working with streamers like Ninja, Pokimane, and Courage has given us insight to make this as seamless as possible. That is why we are very excited to bring these bundles out to help aspiring gamers on their journey to be the next big streamer."

NZXT To Offer BLD Service: Custom-Built PCs Based on the Games You Play

NZXT has announced it plans to start offering customers PC-builds built around specific games you are looking to play. This new service, which is now rolling out, makes use of thousands of data points collected throughout gaming PCs with the company's CAM software. These allowed the company to define performance profiles for different games available on the market, streamlining build suggestions and customization around given performance requirements of each. The customer can set a base price they are willing to pay, then select which game they're looking to trounce with their new high-performance, custom-built PC, and the software does the rest of the work, picking through hundreds of possible hardware combinations to choose what is - in theory - the best build for those performance and pricing targets. According to NZXT's founder and CEO Johnny Hou, the company has "Reached that tipping point where we have enough data to confidently say 'these top 10, 20 games, we can predict, and we're going to guarantee'". Furthermore, if the games don't run according to expectations and the guaranteed performance metrics, Hou says that NZXT will let you return the computer.
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