NZXT has announced it plans to start offering customers PC-builds built around specific games you are looking to play. This new service, which is now rolling out, makes use of thousands of data points collected throughout gaming PCs with the company's CAM software. These allowed the company to define performance profiles for different games available on the market, streamlining build suggestions and customization around given performance requirements of each. The customer can set a base price they are willing to pay, then select which game they're looking to trounce with their new high-performance, custom-built PC, and the software does the rest of the work, picking through hundreds of possible hardware combinations to choose what is - in theory - the best build for those performance and pricing targets. According to NZXT's founder and CEO Johnny Hou, the company has "Reached that tipping point where we have enough data to confidently say 'these top 10, 20 games, we can predict, and we're going to guarantee'". Furthermore, if the games don't run according to expectations and the guaranteed performance metrics, Hou says that NZXT will let you return the computer.BLD guarantees that you'll hit stated performance levels, with a 10% variation of the stated performance being allowed (either above or below the estimated performance level.) After BLD suggests a configuration, the user can the customize it, changing parts to other more or less expensive options. Basically, BLD suggests a baseline for your desired performance levels, and then you can act on it as a common configurator. The suggested configurations aren't yet perfect - it's a piece of software that still needs tuning, but Hou is confident they'll get there in time. Until then, double-check NZXT's suggestions, so you don't end up with a dual-core i3 system and a GTX 1060 for around 1200$.

However, there are some caveats that should get any serious enthusiast not to go for NZXT's new service (for whom the service isn't even aimed for, really.) It happens that NZXT charges a $350 fee for the usage of their BLD configurator and parts labor, which means that those are some $350 less for usage on PC components. An interesting part of the warranty for NZXT's BLD computers, however, is that parts are user replaceable (or upgradeable) without voiding the warranty for the whole PC. So if you want to, say, get a shiny new graphics card on your NZXT BLD computer, you can, and the other parts of your computer will still enjoy the remainder of their 2 year warranty. Additionally, NZXT offers three years warranty on labor for every PC they build.