Crucial, a leading global brand of memory and storage upgrades, today announced new Crucial Ballistix Elite DDR4 memory modules, which deliver the next generation of memory to high performance gaming. Designed for gamers and enthusiasts, Ballistix Elite DDR4 memory delivers introductory speeds that start at 2666 MT/s and 3000 MT/s and is expected to get faster as the technology matures.

The new modules offer nearly twice the bandwidth of mainstream DDR3 memory at up to 24 GB/s, and deliver improved system responsiveness and increased frame rates. Furthermore, Ballistix Elite DDR4 memory delivers up to 40 percent more power efficiency than standard DDR3 memory.

Gigabyte showed off a reference BRIX space-saving desktop based around its H97N-WiFi mini-ITX motherboard. The desktop packs a mean punch for everything except 3D gaming, and should be capable of complex video-editing and production jobs. At its heart is a Core i7-4785T energy-efficient quad-core processor based on the "Haswell" Refresh silicon. The CPU features clock speeds of 2.20 GHz with 3.20 GHz Turbo Boost, HyperThreading, AVX2 instruction set, and a dual-channel IMC. Other chops include up to 16 GB of dual-channel DDR3-1600 Crucial Ballistix Tracer memory, up to 1 TB of Crucial M550 SSD storage, display outputs that include dual-link DVI and HDMI, 802.11 ac + Bluetooth 4.0 WLAN, gigabit Ethernet, and a 120W power-brick.

Crucial, a leading global brand of memory and storage upgrades, today announced the immediate availability of the Crucial Ballistix Sport XT memory, which offers a new aggressively-styled, taller heat spreader design that improves thermal performance. Designed for gamers and enthusiasts looking for fast and responsive performance, Ballistix Sport XT modules offer XMP profiles for advanced speeds and timings as well as easy BIOS configuration in supported systems.

"The Crucial Ballistix Sport series is designed to provide mainstream users and performance enthusiasts with a reliable, no-hassle gaming experience," said Jeremy Mortenson, senior product manager, Crucial. "The new Sport XT memory offers an attractive new heat spreader styling for gamers who are looking for enhanced thermal performance, and a new colour that complements popular motherboards."

Crucial, a leading global brand of memory and storage upgrades, today announced new Crucial Ballistix Sport SODIMMs, designed to boost performance of gaming laptops, all-in-one systems, or mini ITX motherboards. Featuring XMP profiles for easy configuration and DDR3 speeds up to 1866 MHz, Ballistix Sport SODIMMs deliver a faster and more responsive gaming experience. Optimized for the latest 4th generation Intel Core i5 and i7 mobile processors, Ballistix Sport SODIMMs offer lower latencies and increased energy efficiency compared to standard SODIMMs.

Engineered to run on 1.35V instead of the standard 1.5V found in most laptop memory modules, Ballistix Sport SODIMMs can reduce DRAM power consumption in systems by up to 10 percent, enabling longer battery life. Offered in 4 GB and 8 GB densities, Crucial Ballistix Sport SODIMMs will be available in early July.

Crucial, a leading global brand of memory and storage upgrades, today announced the immediate availability of Crucial Ballistix Low Profile (LP) memory, which delivers a true low profile design to provide more clearance around high-end CPU coolers and improve airflow throughout the system. Designed for performance enthusiasts and small form factor computer builders with limited space, Crucial Ballistix LP memory features all the performance benefits of Ballistix memory without the height concerns of taller modules.

Since overclocked systems with power-hungry processors are often heat-intensive and require oversized CPU coolers to regulate temperatures, clearance for memory modules is often limited. To address this, Crucial Ballistix LP memory modules are between 15 percent and 35 percent lower profile than competing modules. Using up to 10 percent less power (1.35V) than standard modules (1.5V), Crucial Ballistix LP memory modules also help reduce the cooling problem in high-performance systems, resulting in a lower thermal profile and less fan noise, and enable easier overall system cooling.

Micron's channel brand Crucial Memory is on the verge of launching half-height DDR3 memory modules for the enthusiast PC market, under the Ballistix Sport VLP series. Pictured below, next to standard Ballistix Sport modules, the VLP ("very low profile") series consists of memory modules that are nearly half the height of standard 240 pin UDIMMs, making them ideal for crammed up mini-ITX builds. The series will be available in most common configurations, the one pictured below runs at DDR3-1600 MHz with timings of 9-9-9-24, and 1.35V DRAM voltage. The modules will be available in 4 GB and 8 GB densities, and will make up single-, dual-, and quad-channel kits.

Crucial, a leading global brand of memory and storage upgrades, today announced the immediate availability of 8 GB DDR3 memory modules across the Crucial Ballistix Sport, Tactical, and Elite series. By taking advantage of Micron's 4 Gb DRAM technology, the new 8 GB modules provide users with the maximum capacity, performance, and density needed to run data-and graphic-intensive applications smoothly and efficiently.

Available in low-latency DDR3-1600 MHz and DDR3-1866 MHz modules, Crucial 8 GB Ballistix modules can be installed in configurations up to 64 GB in some systems, including the new Intel X79 platforms. Additionally, the complete line of Ballistix memory features a new logo treatment and updated heat spreader designs.

Crucial, a leading global brand of memory and storage upgrades, today announced two product line additions to its highly successful Ballistix high-performance memory: Crucial Ballistix Tactical and Crucial Ballistix Elite lines. Building on the recent successful launch of the Crucial Ballistix Sport memory, these new product lines create a comprehensive high-performance memory portfolio addressing the needs of a broad range of users across performance memory segments.

Whether casual enthusiast or hardcore gamer, the expanded Ballistix portfolio now provides a distinct choice of performance memory solutions and is available in a variety of speeds and densities, along with differentiated product features. The complete line of Ballistix memory features a new logo treatment and updated heat spreader designs, as well as a full range of products from low latency DDR2-800MHz up to high-speed DDR3-2133MHz. Additionally, 4GB densities will be available in DDR3-1600MHz, -1866MHz, and -2000MHz modules.

Lexar Media, a leading global provider of memory products for digital media, today introduced the Crucial Ballistix Sport memory series designed to provide mainstream users, gamers, and general PC enthusiasts with a reliable, no-hassle gaming experience. The new Crucial Ballistix Sport memory supports today's latest AMD and Intel platforms, including 2nd Generation Intel Core processor (formerly codenamed Sandy Bridge) technology. It also features a stylish new heat spreader design, along with standard timings and voltages, providing maximum memory stability and system compatibility. Additionally, industry-standard specifications require little or no BIOS configuration, resulting in easy product installation.

"Over the years, Crucial Ballistix memory has earned a reputation amongst gamers and enthusiasts as high-quality, high-performance, reliable memory," said Jeremy Mortenson, senior product manager. "The Crucial Ballistix Sport series offers casual gamers an accessible, easy-to-use Ballistix memory product at an affordable price. This new Ballistix offering is part of our broader product strategy and a commitment to satisfy the needs of our customers."

Lexar Media, a leading global provider of memory products for digital media, today announced the Crucial Ballistix Active Cooling Fan, a snap-on proactive solution to decrease memory module heat by increasing airflow. The Crucial Ballistix Active Cooling Fan cools memory modules by eliminating 'dead spots' of airflow within the case. The fan is especially effective with water-cooled systems where internal airflow around the memory modules is often minimal. Watch a short video demonstrating how the Crucial fan increases airflow inside a computer case artificially filled with smoke. The Crucial Ballistix Active Cooling Fan is available globally today through select partners and online at Crucial.com.

"With higher densities of memory running fully populated in motherboard memory slots?along with faster speeds?performance systems demand additional cooling," said Jeremy Mortenson, Crucial senior product manager. "Whether you run your memory at stock speeds or push it to the limits with overclocking, temperature plays a critical role in reliability. The new Crucial Ballistix Active Cooling Fan can improve airflow and keep your memory running cooler."

Lexar Media, a leading global provider of memory products for digital media, today announced Crucial Ballistix high-performance memory modules with thermal sensor and temperature-monitoring utility, encased in a radically redesigned and more effective heat spreader. The thermal sensor and monitoring utility allow PC enthusiasts to view memory module temperature in real time, a major benefit for overclockers and enthusiast users constantly battling against excessive system heat. Additionally, the new Crucial Ballistix modules feature a redesigned "finned" heat spreader design that reduces memory module temperature by up to 30% more than the current Crucial Ballistix design. The new Crucial Ballistix modules are initially available exclusively at popular online retailer Newegg.com.

"Ask any PC enthusiast and they'll tell you that system heat is a constant concern," said Crucial Ballistix senior product manager, Jeremy Mortenson. "Our new Crucial Ballistix memory modules offer two incredibly effective tools in memory cooling: thermal sensors for temperature monitoring, and an improved heat spreader design."

Lexar Media, a leading global provider of memory products for digital media, today announced the immediate availability of Crucial Ballistix Tracer DDR3-1333 (PC3-10600) memory modules in three vibrant new colors - green, blue and red. Performance memory enthusiasts and system modders can choose from a variety of Crucial Ballistix Tracer module colors to match their case color scheme or to suit their individual style. The new color modules are available in 3GB and 6GB kits through select resellers worldwide and directly from Crucial's website here.