Apple and Epic Games have been locked in a bitter legal feud for two years, relating to an antitrust case started by the latter company. The iPhone and Mac computer giant has made an appeal to the US Supreme Court—as demonstrated in a court filing that was released to the public on Monday (June 3). They request that justices take up its appeal of a ruling for tomorrow (June 7) by the San Francisco-based 9th U.S. Circuit Court (of Appeals). A 2021 verdict determined that Apple had to cease anti-steering practices. Apparently game developers were restricted to certain payment practices (imposing of fees) within the iOS App store. Epic Games sued Apple for anti-competitive practices back in 2020, with the US district court of California rejecting nine of out Epic's ten claims the following year—only the aforementioned anti-steering case was allowed to proceed.

The Ninth Circuit rejected petitions from Apple and Epic late last week—both companies urged that the court reconsider an April 2023 decision about the Californian law violation. Epic thinks that certain legal decisions have been made in Apple's favor, and the latter continues to rile against the App Store order. It argues that Epic was the sole "non-representative" plaintiff, yet the injunction applies to all iOS developers and US states outside of California. Apple believes that the ruling "raises far-reaching and important questions" about the federal court's limited authority to issue injunctions that apply to organizations not directly involved in the case.

Stephen Totilo, a writer for the gaming section of Axios, has uncovered an intriguing tidbit from Microsoft's Federal Trade Commission (FTC) court documents. He injected some humor into this finding and posted on Twitter: "Microsoft's lawyers with some Project Q hype." According to the legal team's footnotes: "Sony is also anticipated to release a handheld version of PlayStation 5 later this year for under $300." The handheld gaming device was first revealed during late May's PlayStation Showcase, but teaser material only revealed a small number of details.

Sony indicated that Project Q will feature a 1920 x 1080 display (with a max. 60 Hz refresh) and in-built WiFi connectivity that allows the user to stream games from a host PlayStation 5 system. Insider Gaming's Tom Henderson has gathered information from company sources since that showcase, and proposed that the device can only sustain 3-4 hour play times. He also proposed that Sony should seriously consider launching the device at a low price of $200, given the handheld's alleged limited function as Remote Play-only. It is odd that Microsoft's legal representatives think that Project Q will act as a highly portable PlayStation 5 console, but they likely did not pay attention to the limited details available to them.

Kenichiro Yoshida, the chief executive at Sony Corporation has recently sat down with the Financial Times for an interview discussing his company's plans for the future. He touched upon his PlayStation division's early experiments in the cloud gaming sector - arch rival Microsoft has already carved out a strong position here with its Xbox Game Pass subscription service. Yoshida-san discussed numerous issues (latency is major point of contention) that the Sony gaming arm continues to battle with, but the team will persevere: "I think cloud itself is an amazing business model, but when it comes to games, the technical difficulties are high...so there will be challenges to cloud gaming, but we want to take on those challenges."

Sony has looked at competitors in order to learn lessons in advance - most notably in the area of high and low traffic periods: "The dark time for cloud gaming had been an issue for Microsoft as well as Google (with their now defunct Stadia platform), but it was meaningful that we were able to use those (quieter) hours for AI learning." stated Yoshida. The company has been figuring out ways to get the most out of idle/low activity cloud gaming periods - an AI agent called GT Sophy has been tasked with figuring out ways to beat human opponents during periods of low activity.

According to brand new information sent to the press and influencers yesterday, AMD has likely made a last minute change to its pricing strategy - VideoCardz has communicated with insider sources and confirms that an official email contains this message: "The Radeon RX 7600 will now be available starting at an SEP of $269 USD, beginning on May 25."

Industry experts were predicting a $299 MSRP for the upcoming Radeon RX 7600 graphics card lineup, based on possible earlier communications (under embargo) from AMD, but the company has seemingly decided to change its pricing strategy ($269/€299) only three days before the May 25 launch. Its monolithic RDNA 3 Navi 33 XL GPU (6 nm) is set to go head-to-head against NVIDIA's GeForce RTX 4060 Ti graphics card range later this week - the latter's specifications look to be superior according to leaked info - so Team Red could be making adjustments in order to stay competitive in the lower-end gaming-oriented GPU market.

There were rumblings late last week about China's competition regulatory bodies giving Microsoft the go ahead for its proposed takeover of the Activision, Blizzard & King games publishing group. The crowd-sourced content site Seeking Alpha was the first online outlet to break the news last Friday - the author had learned from capital market firm - Dealreporter - that China's State Administration for Market Regulation had granted unconditional approval for the $68.7 billion bid, following the conclusion of a "Phase 3" investigation. The latest judgement arrived only a few days after the EU Commission's approval of the deal.

Microsoft has chosen to make an official announcement about this verdict - and has today released statements to several gaming news outlets, including GamesIndustry.biz and Eurogamer: "China's unconditional clearance of our acquisition of Activision Blizzard follows clearance decisions from jurisdictions such as the European Union and Japan, bringing the total to 37 countries representing more than two billion people. The acquisition combined with our recent commitments to the European Commission will empower consumers worldwide to play more games on more devices." Microsoft's next challenge sits with the US government's Federal Trade Commission (FTC) - a final deliberation is due this August.

Microsoft's $68.7 billion deal to acquire Activision Blizzard has been approved by EU regulators today - rumors emerged late last week that the bloc's executive arm, the European Commission, would give the takeover bid a thumbs up this week, with early indications that May 15 would be the day of declaration. EU antitrust regulators have let the acquisition pass due to commitments/reassurances from Microsoft relating to the cloud gaming sector. This is in sharp contrast to the UK's Competition and Markets Authority (CMA) organization's judgment, who chose to block the deal in late April and have since added restrictions (as of late last week) via a new interim order.

EU antitrust regulators have found that Microsoft "would have no incentive to refuse to distribute Activision's games to Sony" and that "even if Microsoft did decide to withdraw Activision's games from the PlayStation, this would not significantly harm competition in the home gaming console market." But the European Union's competition regulators have found points of concern (much like the UK CMA's further investigations) and reckon that the segment could be disrupted in the area of cloud gaming services - on PC and console platforms. The body has received the promise of several remedies from Microsoft - these matters will be resolved through flexible terms - including a free license to consumers in EU countries that will grant stream access to "any cloud game streaming services of their choice" - with the ownership of Activision Blizzard PC and console titles (current and future). Cloud providers operating within EU markets will also be offered a free license to stream the Acti-Blizz library.

Brad Smith, vice chair and president at Microsoft has been doing the rounds with the UK press, and the incensed executive continues to express anger about the nation's Competition and Markets Authority (CMA) preventing his company's proposed buyout of Activision Blizzard. The UK antitrust watchdog yesterday blocked the deal on the grounds that a merging of (already massive) games publishers could result in a potentially catastrophic skew in Microsoft's favor within the fast growing cloud gaming market sector. The CMA's latest findings suggest that the takeover would "lead to reduced innovation and less choice for UK gamers over the years to come." This verdict comes as a major blow to Microsoft's gaming division following a number of victories - including Japan's competition regulator approving the takeover bid late last month. The company's gaming division (Xbox Game Studios) is awaiting verdicts from the EU commission and US Federal Trade Commission.

In a business-themed podcast interview (conducted by the BBC), Microsoft boss Brad Smith declared that the UK government's blocking of the merger represented a bad move "for Britain" in terms of attracting international business. Microsoft has been operating in country for four decades, and Smith casts doubt on that relationship - in his opinion - the mega corporation has experienced its "darkest day" in the region: "It does more than shake our confidence in the future of the opportunity to grow a technology business in Britain than we've ever confronted before. People are shocked, people are disappointed, and people's confidence in technology in the UK has been severely shaken." Smith insists that fledgling companies should look elsewhere to start a base of operations: "There's a clear message here - the European Union is a more attractive place to start a business than the United Kingdom."

The United Kingdom Competition and Markets Authority (UK-CMA) on Wednesday blocked the proposed $68.7 billion merger of Microsoft and Activision-Blizzard. In its press-releasing announcing its final decision into an investigation on the question of how the merger will affect consumer-choice and innovation in the market, the CMA says that the merger would alter the future of cloud gaming, and lead to "reduced innovation and less choice for United Kingdom gamers over the years to come." Cloud gaming in this context would be games rendered on the cloud, and consumed on the edge by gamers. NVIDIA's GeForce NOW is one such service.

Microsoft Azure is one of the big-three cloud computing providers (besides AWS and Google Cloud), and the CMA fears that Microsoft's acquisition of Activision-Blizzard IP (besides its control over the Xbox and Windows PC ecosystems), would "strengthen that advantage giving it the ability to undermine new and innovative competitors." The CMA report continues: "Cloud gaming needs a free, competitive market to drive innovation and choice. That is best achieved by allowing the current competitive dynamics in cloud gaming to continue to do their job." Microsoft and Activision-Blizzard are unsurprisingly unhappy with the verdict.

The Sky UK news network has gathered intel from industry and government sources about an industry event that is due to take place next week at a very famous location - 10 Downing Street - the residence of the UK's Prime Minister. Sky News has been informed that Microsoft has been invited to attend the showcase by the UK Interactive Entertainment (UKIE) industry organization - best described as the main trade body for the nation's games and interactive entertainment sector. The American technology behemoth is expected to display and demonstrate their Xbox gaming product range in front of top politicians and key entertainment industry figures. There is no mention of representatives from Sony Interactive Entertainment (SIE) being invited to attend in a similar capacity. The timing of this UKIE organized event (to take place on April 26) is highly controversial as it will coincide with the UK's Competition and Markets Authority's statutory deadline to deliver a Phase-2 verdict on Microsoft's proposed acquisition of Activision Blizzard.

The UK Competition and Markets Authority (CMA) regulatory body has already delivered a provisional approval of the aforementioned deal, but stated that it required more time to investigate the potential for irregularities in competition within the cloud gaming sector. The Phase-2 verdict, due to be delivered next week, is anticipated to include the antitrust watchdog's finalized judgement on cloud gaming market affairs. Sky's insider sources in the city of London have speculated that Microsoft could face a humiliating situation at the 10 Downing-hosted party, if by coincidence the CMA changes its opinion on the Activision Blizzard takeover bid. If the competition regulator stays consistent with its (earlier) provisional decision, Microsoft could be criticized for its extensive courting of government organizations - not only in the UK, but around the world.

It appears that Western Digital is readying its own line of Xbox Series X|S Storage Expansion cards, and undercutting its big rival - Seagate - in a currently exclusive storage solution market. Word spread across several gaming communities over the past weekend about a new listing on Best Buy, now removed as of late April 2, for a 1 TB capacity WD_BLACK C50 Expansion Card with an asking price of $179.99. WD has offered official external storage solutions for the current generation of Xbox home games consoles, under its WD_BLACK range, but Microsoft granted exclusive manufacturing rights to Seagate for the proprietary Xbox Series X|S storage expansion card system. According to official site information and documentation, these expansion cards are effective in "delivering additional external memory while maintaining the same peak speed and performance as the console's internal SSD".

The Seagate range could have been a timed exclusive, and based on the now deleted Best Buy listing, Microsoft seems to have handed a license to WD. The 1 TB WD_BLACK C50 Expansion Card's pricing was a big talking point, due to it being substantially cheaper than the equivalent capacity Seagate model ($219.99) - a saving of forty dollars, which is an encouraging sign for gamers who have long complained that the Xbox proprietary expansion card offers bad value for money. Seagate's current crop of cards start at $139.99 (512 GB) and go up to $399.99 (2 TB).

Japan's competition regulator, Japan Fair Trade Commission (JFTC), yesterday issued a press release in which it announces an approval of Microsoft's proposed $69 billion takeover of Activision Blizzard. The JFTC's review has concluded and their members have: "reached the conclusion that the transaction is unlikely to result in substantially restraining competition in any particular fields of trade." This represents another regional victory for Microsoft, and follows last week's approval of the deal by the UK's Competition and Markets Authority (CMA). The JFTC has informed both Microsoft and Activision Blizzard that a cease and desist order will be not be issued, thus completing its investigation.

The timing of this new development is raising eyebrows - in last week's Senate Finance Committee, several US Members of Congress raised concerns about Sony's "monopoly" over the Japanese gaming market. The Japanese government was also accused of being complicit in its inaction and has: "allowed Sony to engage in blatant anti-competitive conduct through exclusive deals and payments to game publishers." Games industry watchdogs have questioned why another rival console and games company, Nintendo, was not brought up as subject matter in the debate. Microsoft has dedicated considerable resources into getting its proposed deal approved by international antitrust watchdogs, and has even offered to expand the Activision Blizzard games library onto Nintendo hardware platforms.

Microsoft has been quick to respond to a backlash from gamers who have been angered by reports of the company's prevention of a PlayStation 5 version of Redfall being developed by an internal studio - Arkane. The game's creative director, Harvey Smith, has been busy with press duties this week and might have slipped up by revealing too much about the Xbox Division's directives. In an interview with IGN France, Harvey stated that Microsoft held a policy of "no PlayStation 5" in the times following an acquisition of ZeniMax (parent group of Bethesda Softworks) in 2021. He elaborated on the regime change: "They came in and they said 'we're focusing on Xbox, PC and the Game Pass." Smith indicated that he embraced the decision since it was: "one less platform to worry about, one less complexity."

A Microsoft spokesperson provided a statement to Eurogamer: "We haven't pulled any games from PlayStation. In fact, we've expanded our footprint of games that we've shipped on Sony's PlayStation since our acquisition of ZeniMax, and the first two games we shipped after closing were PlayStation 5 exclusives. We did the same thing since our closing of Minecraft as we extended the reach of that franchise. All of the games that were available on PlayStation when we acquired ZeniMax in March 2021 are still available on PlayStation, and we have continued to do content updates on PlayStation and PC. We have always said that future decisions on whether to distribute ZeniMax games for other consoles will be made on a case-by-case basis."

The UK's Competition and Markets Authority (CMA) regulatory body has today delivered its provisional approval of Microsoft's proposed purchase of the Activision Blizzard group, but has added that it will conduct further reviews into the topic of whether the buyout will have any detrimental effect on competition in the area of cloud gaming services: "where the CMA is continuing to carefully consider the responses provided in relation to the original provisional findings. The CMA's merger investigation continues, and it remains due to issue its final report by 26 April 2023."

The antitrust watchdog's stance looks to have changed in a significant way since February, when it declared that Microsoft's proposed acquisition of Activision Blizzard had the potential to "harm U.K. gamers". New evidence has been presented to the CMA in recent weeks, and its members have moved to provisionally conclude that: "overall, the transaction will not result in a substantial lessening of competition in relation to console gaming in the UK."

The Federal Trade Commission is seeking to block technology giant Microsoft Corp. from acquiring leading video game developer Activision Blizzard, Inc. and its blockbuster gaming franchises such as Call of Duty, alleging that the $69 billion deal, Microsoft's largest ever and the largest ever in the video gaming industry, would enable Microsoft to suppress competitors to its Xbox gaming consoles and its rapidly growing subscription content and cloud-gaming business.

In a complaint issued today, the FTC pointed to Microsoft's record of acquiring and using valuable gaming content to suppress competition from rival consoles, including its acquisition of ZeniMax, parent company of Bethesda Softworks (a well-known game developer). Microsoft decided to make several of Bethesda's titles including Starfield and Redfall Microsoft exclusives despite assurances it had given to European antitrust authorities that it had no incentive to withhold games from rival consoles.

During Evercore ISI TMT conference, Intel announced that the company would continue to lose market share, with a possible bounce back in the coming years. According to the latest report, Intel's CEO Pat Gelsinger announced that he expects the company to continue to lose its market share to AMD as the competition has "too much momentum" going for it. AMD's Ryzen and EPYC processors continue to deliver power and efficiency performance figures, which drives customers towards the company. On the other hand, Intel expects a competing product, especially in the data center business with Sapphire Rapids Xeon processors, set to arrive in 2023. Pat Gelsinger noted, "Competition just has too much momentum, and we haven't executed well enough. So we expect that bottoming. The business will be growing, but we do expect that there continues to be some share losses. We're not keeping up with the overall TAM growth until we get later into '25 and '26 when we start regaining share, material share gains."

The only down years that are supposed to show a toll of solid competition are 2022 and 2023. As far as creating a bounceback, Intel targets 2025 and 2026. "Now, obviously, in 2024, we think we're competitive. 2025, we think we're back to unquestioned leadership with our transistors and process technology," noted CEO Gelsinger. Additionally, he had a say about the emerging Arm CPUs competing for the same server market share as Intel and AMD do so, stating that "Well, when we deliver the Forest product line, we deliver power performance leadership versus all Arm alternatives, as well. So now you go to a cloud service provider, and you say, 'Well, why would I go through that butt ugly, heavy software lift to an ARM architecture versus continuing on the x86 family?"

The Federal Trade Commission today sued to block U.S. chip supplier Nvidia Corp.'s $40 billion acquisition of U.K. chip design provider Arm Ltd. Semiconductor chips power the computers and technologies that are essential to our modern economy and society. The proposed vertical deal would give one of the largest chip companies control over the computing technology and designs that rival firms rely on to develop their own competing chips. The FTC's complaint alleges that the combined firm would have the means and incentive to stifle innovative next-generation technologies, including those used to run datacenters and driver-assistance systems in cars.

"The FTC is suing to block the largest semiconductor chip merger in history to prevent a chip conglomerate from stifling the innovation pipeline for next-generation technologies," said FTC Bureau of Competition Director Holly Vedova. "Tomorrow's technologies depend on preserving today's competitive, cutting-edge chip markets. This proposed deal would distort Arm's incentives in chip markets and allow the combined firm to unfairly undermine Nvidia's rivals. The FTC's lawsuit should send a strong signal that we will act aggressively to protect our critical infrastructure markets from illegal vertical mergers that have far-reaching and damaging effects on future innovations."

AMD's ambitious acquisition of Xilinx, makers of cutting-edge FPGAs, has been approved by the UK Competition and Markets Authority. This would go down as AMD's biggest tech acquisition, as the company is forking out USD $35 billion in stock. If it goes through, the AMD-Xilinix combine will see current AMD shareholders own 74% of the company, and current Xilinx shareholders with the other 26%. Both companies announced in April 2021 that their shareholders "overwhelmingly" approved of the deal. The Xilinx buyout by AMD isn't too far behind in terms of value, to NVIDIA's ambitious $40 billion bid to acquire Arm Holdings.Many Thanks to DeathtoGnomes for the tip

The UK government has stalled NVIDIA's $40 billion acquisition of Arm by constituting an investigation in "public interest." This investigation will look into the national security implications to the UK, of the acquisition. Although Arm is being transacted between Japan's SoftBank Holdings and American NVIDIA, Arm itself is a UK-based entity. The Competition and Markets Authority (CMA) will lead the investigation, and file a report with the UK government by June 30, 2021.

NVIDIA responded to the development, stating that the acquisition has no material national-security issues affecting the UK. "We will continue to work closely with the British authorities, as we have done since the announcement of this deal," NVIDIA stated. Leading tech firms, namely Google, Qualcomm, and Microsoft, etc., voiced apprehensions over the deal. Unlike SoftBank, NVIDIA is a chip-designer in its own right, and could withhold cutting-edge Arm technology to itself, giving its CPUs/SoCs a competitive edge over other Arm licensees, these firms believe.

NVIDIA's planned acquisition of Arm was one of 2020's defining moments for the tech industry, and many articles have already been written on the possible industry-wide consequences of this acquisition. However, the resulting NVIDIA company could raise some questions as to business practices and competition - critics, technologists, and lobbyists have already been working hard in calling the deal's attention to regulating authorities. And that seems to be paying off, as UK's Competition and Markets Authority announced Wednesday that it plans to investigate NVIDIA's proposed acquisition of British chip designer Arm.

This effort by the CMA will take place in a staggered way, where the regulator is for now asking for third party input on the deal and its consequences for British competition and the tech industry at large, before launching its official probe later this year. As is always the case with these sort of deals, some in the field expect the deal to be blocked, including Arm co-founder Hermann Hauser; others, however, speak to its eventual success. NVIDIA's share price has kept dropping ever since the announcement, from a high of $536.31 to $506.21 at time of writing.

Intel CFO George Davis in an interview with Barron's commented on the company's financial health, and some of the reasons behind its rather conservative gross margin guidance looking forward to at least 2023. Intel's current product stack is moving on to the company's 10 nm silicon fabrication process in a phased manner. The company is allocating 10 nm to mobile processors and enterprise processors, while brazening it out with 14 nm on the client-desktop and HEDT platforms until they can build 10 nm desktop parts. AMD has deployed its high-IPC "Zen 2" microarchitecture on TSMC's 7 nm DUV process, with plans to go EUV in the coming months.

"We're still keenly focused on gross margin. Everything from capital efficiency to the way we're designing our products. What we've said though, the delay in 10 nanometer means that we're going to be a little bit disadvantaged on unit cost for a period of time. We actually gave guidance for gross margin out in 2021 to help people understand. 2023 is the period that we were ultimately guiding [when] we're going to see very strong revenue growth and margin expansion. We've got to get through this period where we have the 10 nanometer being a little bit late [as] we're not optimized on a node that we're on. But [by] then we're moving to a two to two and a half year cadence on the next nodes. So we're pulling in the spending on 7 nanometer, which will start up in the second half of 2021 because we think it's the right thing to do competitively," he said.

An Intel Newsroom post penned by the company's Steven Rodgers takes a stab at Qualcomm over their patent litigation cases. Titled "Qualcomm's Patent Litigation Campaign isn't Really about Vindicating Intellectual Property Rights", Rodgers cites the number of times Qualcomm has been fined by various authorities around the world, "nearly a billion dollars in China, $850 million in Korea, $1.2 billion by the European Commission and $773 million in Taiwan (later reduced in a settlement) for anti-competitive practices." Citing consequences such as reduced innovation and raised prices for consumers, Intel calls out Qualcomm in that its goal isn't to "vindicate its intellectual property rights, but rather to drive competition out of the market for premium modem chips, and to defend a business model that ultimately harms consumers."

Now, the collective hardware enthusiast memory isn't one to be trifled with, so I will leave it to you to figure out exactly where the irony is in these accusations. Of course, bad history on a company's part doesn't preclude any responsibility from any other company that is currently employing anti-competitive tactics that do, ultimately, stifle innovation and increase prices for consumers. As some Portuguese humorists would say, "one thing is one thing, another thing is another thing". But I'd say, jibbing my way through this, that it takes one to know one.

Late May 2018, TechPowerUp started a front-page poll asking people which processor they use. 37 days and 16,140 responses later, we have a general idea of where the desktop processor market stands among our readers (predominantly PC gamers and enthusiasts). The top-two responses to our survey were 4th generation Core "Haswell," followed by the preceding two generations ("Ivy Bridge" and "Sandy Bridge"). This speaks volumes as to the hole Intel dug itself into, due to lack of competition from AMD. Processors that are 4-7 years old still run today's gaming PCs, and don't bottleneck today's games, as long as graphics cards keep getting faster (where there has been relatively more competition than the CPU market).

Despite being newer, fewer respondents use 6th generation "Skylake" and 7th generation "Kaby Lake" processors than older generations, because those on something like 4th generation "Haswell" or even "Ivy Bridge," don't see the value in upgrading. But then something changed in 2017 - AMD became competitive again, and forced an increase in CPU core counts across the segment. AMD's Ryzen processor family, including both its 1st and 2nd generations, are better received in the market than Intel's competing 8th generation "Coffee Lake" and 7th generation "Kaby Lake." The data stands to validate the "Ryzen effect," the idea that the introduction of Ryzen disrupted Intel's near-monopoly, increased core-counts, and brought innovation back to the segment.

Valve Software, which through its Steam platform sells and supports games and software on behalf of other game publishers, has been fined AU $3 million by an Australian Federal Court for "misleading consumers," and for not conducting commerce in line with the local consumer protection norms, which guarantee Australian consumers a host of remedies that include refunds, if a product or service purchased doesn't live up to its marketed standards.

The Australian Competition & Consumer Commission (ACCC) in 2014 pulled up Valve for not offering a satisfactory refunds system to Australian consumers. The case, heard by a Federal Court, after two appeals by Valve against penalties, ordered Valve to pay up AU $3 million in fine, and set up a consumer-satisfaction system in line with Australian Consumer Law. As a private company (not listed on any stock exchange), Valve is not obligated to reveal its net-worth, which was estimated by the press in various points in time. It was valued at USD $3 billion in 2012. Its founder Gabe Newell has an estimated net-worth of $5.5 billion, according to a Forbes report.

Another year, another European Commission fine for an antitrust violation. This time, the target of the fine is none other than Google. In what could be the most important antitrust ruling in recent years (which overshadows even Microsoft's 2004 browser fine), the EC has found that Google has systematically worked towards increasing prominence in search results to those displayed by the company's own comparison shopping service, dubbed "Google Shopping". "Google Shopping" started in 2004, when Google entered the comparison shopping market in Europe, with a product that was initially called "Froogle", renamed "Google Product Search" in 2008 and since 2013 has been called "Google Shopping".

However, it would seem that Froogle wasn't all that successful. When Google entered the comparison shopping markets with Froogle, there were already a number of established players, which dampened the company's market foray. The EC states that Google was aware that Froogle's market performance was relatively poor, pointing to one internal document from 2006 that stated, quite plainly, that "Froogle simply doesn't work".

G.SKILL International Enterprises Co., Ltd., the world's leading manufacturer of extreme performance memory and solid state storage, proudly announces the 2nd annual "OC World Cup 2015" overclocking competition. This year, as a contribution to the overclocking community and to dedicated extreme overclockers worldwide, G.SKILL is raising the total cash prize to a staggering $16,200 USD. Following the tradition of the event, the Champion of the OC World Cup 2015 will receive a cash prize of $10,000 USD.

The OC World Cup 2015 is split into three rounds: Online Qualifier, Live Qualifier, and Grand Final. Live Qualifier and Grand Final will be held live at the G.SKILL booth during Computex 2015.