Market intelligence firm TrendForce reports that the whole NAND Flash market was severely weakened by plummeting demand in 3Q22. Because shipments of end products including consumer electronics and servers had been below expectations, the overall NAND ASP fell by 18.3% QoQ. Furthermore, the general economic outlook remained pessimistic, so enterprises across many sectors started to scale back their capital expenditure plans and halted the momentum of their procurement activities. Due to this development, the problem of excess inventory eventually spread to NAND Flash suppliers. The pressure on suppliers to make sales was ratcheted up dramatically. According to TrendForce's investigation, NAND Flash bit shipments fell by 6.7% QoQ for 3Q22, and the overall NAND Flash ASP also kept sliding. On account of the unfavorable market situation, the NAND Flash industry recorded a total revenue of around US$13.71 billion for 3Q22. The QoQ revenue decline reached as much as 24.3%.

The ranking of NAND Flash suppliers by revenue saw two notable changes for 3Q22. First, SK Group moved down to third place as it suffered the largest revenue drop among suppliers. Its revenue slipped by 29.8% QoQ to US$2.54 billion mainly due to the significant deterioration of the demand for PCs and smartphones. Its subsidiary Solidigm was also affected by the slowdown in server procurements. Previously, servers had a fairly stable demand situation compared with other kinds of end products. However, server demand eventually buckled in 3Q22 as result of enterprises cutting capital expenditure and undergoing a period of inventory correction. Compared with 2Q22, SK Group (that encompasses SK hynix and Solidigm) posted a drop of 11.1% in bit shipments and an even steeper decline of more than 20% in ASP.

Building upon its popular line of headsets with expert audio brand EPOS, Drop, a frequent collaborator with leading audiophile brands based on community insights, today announced its newest collaboration product, the Drop + EPOS H3X headset. The Drop + EPOS H3X delivers high performance and style with EPOS' signature audiophile quality for next-level gaming at a market-leading price.

Built with similar design principles as the award-winning Drop + EPOS PC38X, the Drop + EPOS H3X provides unrivaled comfort, build quality and sonic performance in its price category. Drop carefully designed the Drop + EPOS H3X with user-driven feedback in mind, fine-tuning the headset's sonic details to match the audio clarity, accuracy, and sound reproduction profiles that the Drop community desire. The Drop + EPOS H3X features well-rounded acoustics and bass for a more neutral sound with increased clarity and balance, as well as an improved frequency response, delivering a similar tonality as Drop's community-favorite PC38X in a closed-back form factor. With its high-quality polycarbonate frame, hinged, memory foam earcups, and matching cable that allows users to know when the cord is plugged in fully, the Drop + EPOS H3X is incredibly user-friendly and offers a more comfortable fit for all-day wear and play.

After years of community listening, development, and testing, mechanical keyboard industry leader Drop announced its take on the popular 75% keyboard layout with the new Drop SENSE75 Keyboard. The Drop SENSE75 is the first Drop keyboard designed in-house to launch since 2020 and is available now for preorder on the Drop website.

Inspired by its community's increased interest in gasket-mounted and 75% layout keyboards, Drop developed the SENSE75, an enthusiast-level 75% mechanical keyboard. Drop is bringing top-end design ethos to the gasket-mount and 75% layout trends with a first-rate product that is an improvement on what is currently available on the market. The SENSE75 keyboard provides users with a symmetrical build, invisible underside RBG LED diffusers for a natural glow, quiet stabilizers for the perfect touch and feel, south-facing switches for maximum compatibility, and reliable hot-swappable sockets for ultimate customization.

As The Lord of the Rings fans know, "all's well that ends better," and the new Drop + The Lord of the Rings (LOTR) keyboards accomplishes just that with the first-ever officially licensed keyboards from the legendary fantasy franchise. The collaboration with Middle-earth Enterprises is bringing high performance, high fandom style mechanical keyboards to market for enthusiasts.

Developed by Drop as a follow up to its MT3 The Lord of the Rings keycap set, the Drop + The Lord of the Rings keyboards provide a cohesive, pre-built product for the series' passionate fans that can easily be customized with additional LOTR accent keys and artisan keycaps. Both keyboards reflect the saga's intricate details and iconic imagery, with the Dwarvish keyboard's design based on the Doors of Durin while the Elvish keyboard's design features a stylized version of the Two Trees of Valinor. The Dwarvish and Elvish keyboards also feature Dwarvish and Elvish characters on the keycaps, allowing users to express themselves in these masterfully created intricate languages.