Entertainment Software Association (ESA), organizers of the Electronic Entertainment Expo, or E3, announced that the show stands permanently cancelled. The annual expo of video gaming, e-sports, and all forms of interactive art, was an important landmark in the tech industry's calendar; and saw major announcements of new games, studios, platforms, and technology, with a generally mid-year (June) schedule, generally right after Computex. From the looks of it, organizing the event viably since the COVID crisis had been a problem. In an announcement on Twitter through the official E3 handle, ESA announced the end of E3 with a brief statement saying "After more than two decades of E3, each one bigger than the last, the time has come to say goodbye. Thanks for the memories. ggwp"

Video game events specialist ReedPop is no longer partnering with the Entertainment Software Association (ESA) to co-organize future Electronic Entertainment Expo (aka E3) trade shows. According to GamesIndustry.biz, a venue change is also in the cards—E3's familiar setting of the Los Angeles Convention Center is not on the consideration list for next year. The ESA seems to be sizing up (or down) a suitable new location for E3 2024, despite industry talk indicating that everything had been called off, well in advance. E3 2023 was cancelled around Spring time, with major publishers confirming non-attendance and a downturn in public interest—the latest reports suggest that the ESA is working on a complete format revamp for their 2025 show.

A mutual decision has been reached between the (now former) collaborators—ReedPop's multi-year deal as co-organizer is annulled. ESA president and CEO Stanley Pierre-Louis commented on the split: "We appreciate ReedPop's partnership over the past 14 months and support their ongoing efforts to bring industry and fans together through their various events. While the reach of E3 remains unmatched in our industry, we are continuing to explore how we can evolve it to best serve the video game industry and are evaluating every aspect of the event, from format to location. We are committed to our role as a convenor for the industry and look forward to sharing news about E3 in the coming months."

Ubisoft has reversed its February decision to be a presence at this year's Electronic Entertainment Expo in Los Angeles, instead it will be holding a separate event in the city with coincidental timing. Ubisoft spokesperson Heather Haefner yesterday provided a statement to The Verge: "E3 has fostered unforgettable moments across the industry throughout the years. While we initially intended to have an official E3 presence, we've made the subsequent decision to move in a different direction, and will be holding a Ubisoft Forward Live event on June 12 in Los Angeles. We look forward to sharing more details with our players very soon."

Ubisoft had previously confirmed its attendance in a statement to Games Industry.biz earlier this year: "E3 is a special moment for our industry and we are excited to showcase our strong line-up in Los Angeles in June. We are still finalizing the details of our plans and look forward to sharing more soon." CEO Yves Guillemot has also hinted in the recent past that he wanted the company to attend E3 2023, but this was prior to the whole event being given the go ahead by co-organizers Entertainment Software Association and ReedPOP. E3 2023 is set to be the first in-person Electronic Entertainment Expo event held since 2019.