GOG as a platform has been the pioneer in delivering DRM-free games to people all around the world. The basic idea is that ownership in DRM-infused games really isn't; it's more of a time bomb contract that gamers make with a third party that may or may not fulfill their end of the bargain (or may very well end support for a game, disable DRM verification servers in for single player games, and all of that).

As part of its effort to fight against DRM's entrenchment in the industry, and part of GOG's reasoning that the way to garner loyalty is not achieved by not trusting consumers from the get go, GOG launched their FCK DRM initiative, via a blog post on their news section, pointing to their new, information laden website. GOG says that "We strongly believe that if you buy a game, it should be yours, and you can play it the way it's convenient for you, and not how others want you to use it", and that the goal of this initiative is to "educate people and ignite a discussion about DRM".