
ZOTAC US Store Hikes Up GeForce RTX 5090 Pricing Again - SOLID OC Now $2700, Flagship Hits $3000 Mark
ASUS and MSI's price hiking of GeForce RTX 50-series graphics cards is already a well explored subject matter (news-wise), but GPU market watchdogs have spent time investigating circumstances further down from the perch of NVIDIA's most visible board partner players. Citing evidence presented on the official Team Green subreddit, VideoCardz has levelled criticism in ZOTAC's direction. Apparently, the brand's North American store has—quite recently—jacked up asking prices for its custom GeForce RTX 5090 designs. The Hong Kong-based manufacturer only offers a choice of two models via its US webstore: SOLID OC and AMP Extreme INFINITY. At the time of writing, ZOTAC's webshop is undergoing "construction work"—fortunately, screenshots and crucial points of info were preserved by Redditors and media outlets. The flagship AMP Extreme INFINITY SKU has hit an unprecedented $2999.99 price point, although not reaching the heights of ASUS Astral ($3359.99!). A mid-March Wayback Machine save state reveals a previous RTX 5090 AMP Extreme INFINITY listing at $2599.99, but its initial launch price was $2499.99. Naturally, a flagship design—comprised of a robust cooling solution, fancy features/accessories and ARGB lighting—demands a premium upcharge, but ZOTAC's top-tier SKU is priced $1001 above Team Green's $1999 MSRP baseline.
ZOTAC's GeForce RTX 5090 SOLID (non-OC) SKU was supposed to act as the "barebones" baseline MSRP-conformant model, but price watchers noted that ZOTAC USA had removed this entry from the official webstore. Tom's Hardware reckons that the last recorded cost of ownership was $2199.99. ZOTAC's next best option is the brand's factory-overclocked variant—GeForce RTX 5090 SOLID OC—now adjusted up to $2699.99. Launch pricing was somewhere just above $2200, but that figure has changed over time. It was $2369.99, prior to this week—according to a Wayback Machine archived state. As reported last month, ZOTAC rolled out a "Priority Access Campaign" via Discord—this anti-scalping strategy received praise upon initiation, but VideoCardz's watchful eye has kept track of very few successful transactions. According to their latest investigative piece, a "top secret" ZOTAC Discord group was formed—this separate elite member-focused channel offers even "easier access" to coveted cutting-edge gaming graphics card.
ZOTAC's GeForce RTX 5090 SOLID (non-OC) SKU was supposed to act as the "barebones" baseline MSRP-conformant model, but price watchers noted that ZOTAC USA had removed this entry from the official webstore. Tom's Hardware reckons that the last recorded cost of ownership was $2199.99. ZOTAC's next best option is the brand's factory-overclocked variant—GeForce RTX 5090 SOLID OC—now adjusted up to $2699.99. Launch pricing was somewhere just above $2200, but that figure has changed over time. It was $2369.99, prior to this week—according to a Wayback Machine archived state. As reported last month, ZOTAC rolled out a "Priority Access Campaign" via Discord—this anti-scalping strategy received praise upon initiation, but VideoCardz's watchful eye has kept track of very few successful transactions. According to their latest investigative piece, a "top secret" ZOTAC Discord group was formed—this separate elite member-focused channel offers even "easier access" to coveted cutting-edge gaming graphics card.