According to a report from Chinese website MyDrivers, NVIDIA is looking to spruce things up on its line-up with a much earlier than expected Q3 Volta Launch. Remember that Volta was expected, according to NVIDIA's own
road-maps, to launch around early 2018. The report indicates that NVIDIA's Volta products - apparently to be marketed as the GeForce 20-series - will see an early launch due to market demands, and NVIDIA's intention to further increase pricing of its products through a new-generation launch.
These stand, for now, as only rumors (and not the first time they've
surfaced at that), but paint a pretty interesting picture, nonetheless. Like Intel with its
Coffee Lake series, pushing a product launch to earlier than expected has consequences: production, logistics, infrastructure, product roadmaps, and stock of existing previous-generation products must all be taken into account. And with NVIDIA just recently having introduced its performance-champions GTX 1080 Ti and Titan Xp graphics cards, all of this seems a trigger pull too early - especially when taking into account the competition landscape in high-performance graphics, which is akin to a single green-colored banner poised atop the Himalayas. And NVIDIA must not forget the fact that AMD could be pulling a black swan off its engineering department with Vega, like it did with its Ryzen series of CPUs.