Intel Innovation 2023 - September 13, 2023 - MiTAC Computing Technology, a professional IT solution provider and a subsidiary of MiTAC Holdings Corporation, will showcase its DSG (Datacenter Solutions Group) product lineup powered by 4th Gen Intel Xeon Scalable processors for enterprise, cloud and AI workloads at Intel Innovation 2023, booth #H216 in the San Jose McEnery Convention Center, USA, from September 19-20.

"MiTAC has seamlessly and successfully managed the Intel DSG business since July. The datacenter solution product lineup enhances MiTAC's product portfolio and service offerings. Our customers can now enjoy a comprehensive one-stop service, ranging from motherboards and barebones servers to Intel Data Center blocks and complete rack integration for their datacenter infrastructure needs," said Eric Kuo, Vice President of the Server Infrastructure Business Unit at MiTAC Computing Technology.

We heard murmurings back in early August about a slightly disappointing future for RDNA 4—multiple sources claimed that AMD had dropped development of a Navi 31 successor. Rumored reasons included "a cost justification of developing high-end GPUs to push enough volumes over the product lifecycle," as well as the apparent complexity of chiplet designs making it difficult to climb up the ladder of generational performance improvements.

The "narrowed" RDNA 4 product lineup is said to only encompass Navi 43 and Navi 44 GPUs, with a heavier focus on mid-range offerings. Lately, Bits And Chips has decided to pile on with another theory, likely obtained from their favored inside source: "AMD will sacrifice next Radeon gaming GPUs (RX 8000) output at TSMC in order to pump up FPGA and GPGPU production." The AI hardware market is in a boom phase, and Team Red is keen to catch up with NVIDIA—past reports have suggested that Team Green production priorities have shifted away GeForce RTX 4090 GPUs, in favor of an output uptick of "immensely profitable" H100 AI GPUs. Is AMD simply copying the market leader's homework?

Apple today announced iPhone 15 and iPhone 15 Plus, featuring an industry-first color-infused back glass with a stunning, textured matte finish, and a new contoured edge on the aluminium enclosure. Both models feature the Dynamic Island, and an advanced camera system designed to help users take fantastic photos of everyday moments in their lives. A powerful 48MP Main camera enables super-high-resolution photos and a new 2x Telephoto option to give users a total of three optical zoom levels—like having a third camera. The iPhone 15 lineup also introduces the next generation of portraits, making it easier to capture portraits with great detail and low-light performance. Building on Apple's innovative satellite infrastructure, Roadside Assistance via satellite can connect users to AAA if they have car trouble while off the grid. With A16 Bionic for powerful, proven performance; a USB‑C connector; Precision Finding for Find My friends; and industry-leading durability features, iPhone 15 and iPhone 15 Plus represent a huge leap forward.

iPhone 15 and iPhone 15 Plus will be available in five stunning new colors: pink, yellow, green, blue, and black. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.

Apple today debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that's strong yet lightweight to deliver Apple's lightest Pro models ever. The new design also features contoured edges and a customizable Action button, allowing users to personalize their iPhone experience. Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max. A17 Pro unlocks next-level gaming experiences and pro performance. The new USB‑C connector is supercharged with USB 3 speeds—up to 20x faster than USB 2—and together with new video formats, enables powerful pro workflows that were not possible before. And with the addition of Roadside Assistance via satellite, the iPhone 15 Pro lineup builds on Apple's innovative satellite infrastructure to connect users to help if they have car trouble while off the grid.

iPhone 15 Pro and iPhone 15 Pro Max will be available in four stunning new finishes, including black titanium, white titanium, blue titanium, and natural titanium. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.

An unreleased NVIDIA GeForce RTX 3090 SUPER Founders Edition graphics card was last spotted just over a year ago. A fortunate member of the Chinese NGA discussion board provided a close-up shot of a shroud bearing "super." A new leak gives us a full view of the RTX 3090 SUPER FE with prominent branding—KittyYYuko declared: "WTF, I have indeed heard of this leak before" upon posting this discovery to social media.

According to ITHome, the example from last year appeared to be a publicly released variant of "an unpackaged GeForce RTX 3090 Ti," and the latest finding seems to be identical. A seller, tbNick_dn86z, has created an entry for his GeForce RTX 3090 SUPER Founders Edition card with a value of 9999 RMB (~$1370) on Xianyu (Taobao's second hand market)—it is advertised as being "original and not modified, with a pure black casing." When confronted about identifying any apparent differences between the SUPER and officially launched Ti version, tbNick_dn86z confirmed that they are largely the same (minus external branding)—a matching device ID is shared across both variants.

DEEPX, a leading AI semiconductor technology company makes significant advancements towards creating an expansive Edge AI ecosystem by introducing innovative Edge AI Development Kits that transcend the limitations of GPUs. The company, known for its pioneering work in artificial intelligence semiconductors for Edge devices, is gearing up to participate in the AI Hardware & Edge AI Summit in Silicon Valley, set to run from September 12th to 14th.

At this prestigious event, DEEPX's CEO Lokwon Kim will share the stage with luminaries like Professor Andrew Ng of Landing AI and Tenstorrent CEO Jim Keller. More than 100 major tech companies, including Microsoft, Google, Intel, AMD, and Qualcomm, will converge to discuss the latest trends and insights in AI hardware and edge AI.

d-Matrix, the leader in high-efficiency generative AI compute for data centers, has closed $110 million in a Series-B funding round led by Singapore-based global investment firm Temasek. The goal of the fundraise is to enable d-Matrix to begin commercializing Corsair, the world's first Digital-In Memory Compute (DIMC), chiplet-based inference compute platform, after the successful launches of its prior Nighthawk, Jayhawk-I and Jayhawk II chiplets.

d-Matrix's recent silicon announcement, Jayhawk II, is the latest example of how the company is working to fundamentally change the physics of memory-bound compute workloads common in generative AI and large language model (LLM) applications. With the explosion of this revolutionary technology over the past nine months, there has never been a greater need to overcome the memory bottleneck and current technology approaches that limit performance and drive up AI compute costs.

NVIDIA today announced an extensive collaboration with Tata Group to deliver AI computing infrastructure and platforms for developing AI solutions. The collaboration will bring state-of-the-art AI capabilities within reach to thousands of organizations, businesses and AI researchers, and hundreds of startups in India. The companies will work together to build an AI supercomputer powered by the next-generation NVIDIA GH200 Grace Hopper Superchip to achieve performance that is best in class.

"The global generative AI race is in full steam," said Jensen Huang, founder and CEO of NVIDIA. "Data centers worldwide are shifting to GPU computing to build energy-efficient infrastructure to support the exponential demand for generative AI.

Vastarmor has updated their Alloy graphics card cooling solution with the introduction of customized Radeon RX 7800 XT and RX 7700 XT models—the Chinese manufacturer is keeping things local, so their latest products are unlikely to reach retailers outside of the PRC. This small sticking point has not deterred TPU's GPU database curator—entries have been created for both cards. 4499 RMB (~$612) bags you Vastarmor's Radeon RX 7800 XT Alloy, while their Radeon RX 7700 XT Alloy starts at 3999 RMB (~$545). The two Navi 32 chiplet-based cards appear to share the exact same shroud design and triple-fan setup.

Vastarmor's robust cooling system relies on a 100 + 90 + 100 mm fan array with a somewhat unique visual twist—RGB enthusiasts will be stoked to know that lighting has been integrated into each individual fan. VideoCardz digs the resultant effects: "as the fans spin, gamers will be treated to the mesmerizing sight of what can be described as RGB rings, hopefully nothing too hypnotic." The new Alloy cards arrive with factory set overclocks—providing a rough 5 to 6% climb over AMD's reference figures. Vastarmor has their Radeon RX 7800 XT model configured with 1624/2254/2565 MHz (base/game/boost). The Radeon RX 7700 XT Alloy's spec sheet states 1784/2276/2600 MHz.

MSI, the leading brand of gaming products, is launching the MAG Codex 6 with the cutting-edge 13th-Gen Intel processor and NVIDIA GeForce RTX 40 Series graphics card. Dedicated to being gamers' ultimate companion, the MAG Codex 6 13th seamlessly blends performance and functionality. Its sleek and robust design, inspired by modern aesthetics, exudes a captivating look without compromising on appearance.

The MAG Codex 6 13th is powered by the Intel Core i7 processor, delivering a remarkable performance boost compared to its predecessor. Paired with the RTX 40 Series, featuring the latest Fourth-Gen Tensor Cores, Third-Gen RT Cores, and New Streaming Multiprocessors, game frame rates have seen significant enhancements. Moreover, gamers have the option to select from various graphics card choices, including the RTX 4070, or opt for the RTX 4060 Ti 16 GB variant, catering to those seeking greater VRAM capacity. In addition, the MAG Codex 6 13th is equipped with cutting-edge transmission specifications, such as DDR5 memory and M.2 PCI-e SSD slots, ensuring the highest level of performance for avid gamers.

TECNO, a global innovative technology brand once again participated in the Berlin International Consumer Electronics Show (IFA), showcasing its innovative prowess from September 1st to 5th, 2023, TECNO unveiled two "world-first" concept devices: the Water-Cooling MEGA MINI Gaming PC and the Phantom Ultimate rollable smartphone.

Throughout the exhibition, TECNO's exhibition design under the theme "Dazzling Youth" stood out, showcasing the brand attitude of "passion, innovation, and modernity" through a comprehensive and stylish visual dialogue with consumers. TECNO's presence was marked by exciting product launches, TECNO highlight products' presentations, and immersive experiences that left a mark on the world of technology. With a focus on addressing evolving consumer needs and trends, TECNO's participation at IFA Berlin 2023 underscored the company's dedication to elevating the smart ecosystem mobile tech landscape.

GIGABYTE, the world's leading computer hardware brand, featured its AORUS 17X laptop in two influential AI-content-focused Youtubers by Hugh Hou and MDMZ. Both Youtubers took the new AORUS 17X laptop to the AI image and AI video generation test and found the great potential of how the laptops benefit their workflow. The AORUS 17X laptop is powered by NVIDIA GeForce RTX 40 series GPUs to unlock new horizons for creativity and become the go-to choice for art and tech enthusiasts.

Hugh Hou: Unleashing the Power of AI Arts with the AORUS 17X Laptop
Hugh Hou's journey into AI arts, powered by Stable Diffusion XL, garnered viral success. The AORUS 17X laptop emerged as a game-changer with up to 16G of VRAM, enabling local AI photo and video generation without bearing hefty cloud-rendering costs. It empowers creators and outperforms competitors in AI-assisted tasks and enhances AI artistry.

According to a new research report from the analyst firm Jon Peddie Research (JPR), unit shipments in the add-in board (AIB) market increased in Q2'23 from last quarter, while AMD gained market share. Quarter to quarter, graphics AIB shipments increased modestly, by 2.9%; however, shipments decreased by -36% year to year.

Since Q1 2000, over 2.10 billion graphics cards, worth about $476 billion, have been sold. The market shares for the desktop discrete GPU suppliers shifted in the quarter, as AMD's market share increased from last quarter and Nvidia's share increased from last year. Intel, which entered the AIB market in Q3'22 with the Arc A770 and A750, will start to increase market share in 2024.

Maxon, developers of professional software solutions for editors, filmmakers, motion designers, visual effects artists and creators of all types, is thrilled to announce the highly anticipated release of Cinebench 2024. This latest iteration of the industry-standard benchmarking software, which has been a cornerstone in computer performance evaluation for two decades, sets a new standard for performance evaluation, embracing cutting-edge technology to provide artists, designers, and creators with a more accurate and relevant representation of their hardware capabilities.

Redshift Rendering Engine Integration
Cinebench 2024 ushers in a new era by embracing the power of Redshift, Cinema 4D's default rendering engine. Unlike its predecessors, which utilized Cinema 4D's standard renderer, Cinebench 2024 utilizes the same render algorithms across both CPU and GPU implementations. This leap to the Redshift engine ensures that performance testing aligns seamlessly with the demands of modern creative workflows, delivering accurate and consistent results.

The Republic of Gamers (ROG) department at ASUS started to tease its lineup of official Evangelion tie-in products in late July, with a ROG Strix customized NVIDIA GeForce RTX 4090 card attracting some attention thanks to its very prominent red and black aesthetic. The marketing spiel revealed that: "the EVA Editions of the ROG Strix GeForce RTX 4090 come equipped with a myriad of performance-enhancing ASUS features, such as Axial-tech fans with reverse rotation and 0 dB technology, an exclusive vapor chamber design, top-shelf power delivery and a sleek metal exoskeleton for maximized rigidity. The expertly engineered fan shroud and right-hand side of the card now sport an EVA-02 color theme, and Asuka art takes over the backplate."

The ROG Strix GeForce RTX 4090 OC EVA-02 Edition was shown off at last month's Gamescom trade fair in Germany, but PC hardware enthusiasts in China will be getting first dibs on retail units. As reported by ITHome and VideoCardz, units can be pre-ordered via JD.com, with shipments starting tomorrow (September 5). The special edition livery and pack of themed accessories will set you back 17,999 RMB (~$2475) in the region. ASUS ROG has not revealed pricing for Western territories.

We're at a once-in-a-generation inflection point in computing. The traditional ways of designing and building computing infrastructure are no longer adequate for the exponentially growing demands of workloads like generative AI and LLMs. In fact, the number of parameters in LLMs has increased by 10x per year over the past five years. As a result, customers need AI-optimized infrastructure that is both cost effective and scalable.

For two decades, Google has built some of the industry's leading AI capabilities: from the creation of Google's Transformer architecture that makes gen AI possible, to our AI-optimized infrastructure, which is built to deliver the global scale and performance required by Google products that serve billions of users like YouTube, Gmail, Google Maps, Google Play, and Android. We are excited to bring decades of innovation and research to Google Cloud customers as they pursue transformative opportunities in AI. We offer a complete solution for AI, from computing infrastructure optimized for AI to the end-to-end software and services that support the full lifecycle of model training, tuning, and serving at global scale.

Twitter/X user @momomo_us has unveiled official documentation detailing a new GC-HPCE power connection standard to supply additional GPU power throughout motherboard. This connector can deliver over 600 Watts of power, surpassing 12VHPWR connector's capacity. The GC-HPCE power connector features four groups of pins. Sixteen pins are dedicated to power delivery, while the remaining twelve facilitate communication between the motherboard and the graphics card. Its size is comparable to the regular PCIe x1 connector. Positioned in alignment with the primary PCIe x16 slot on a motherboard, the GC-HPCE power connector is situated behind the x16 slot, typically where the motherboard chipset heatsink is found. This strategic placement ensures the graphics card can be easily slotted into both connectors, simplifying installation. The connector's design negates the need for an additional locking mechanism, as the x16 slot's existing lock sufficiently secures the graphics card.

First showcased at Computex, this connector was featured in several prototype motherboards and graphics cards, emphasizing its potential to enhance cable management and aesthetics. By eliminating supplementary power cables from the graphics card and channeling power through the motherboard, the graphics card's appearance remains uncluttered, and cable management behind the motherboard tray becomes more streamlined. Intriguingly, this connector is a familiar design. It's a modified version of the High Power Card Edge (HPCE) standard prevalent in the server industry. While ASUS has been the primary proponent of this connector, it remains to be seen if other companies will adopt this standard for their consumer products. Additionally, routing power throughout the motherboard will require manufacturers to include additional power regulating circuitry, potentially driving motherboard costs up. It is also not an agreed upon industry standard, which could block some future GPU upgrades from happening.You can check out ASUS'es implementation of the Back-to-Future (BTF) motherboard that supports this connector below.

Jon Peddie Research reports the growth of the global PC-based graphics processor unit (GPU) market reached 61.6 million units in Q2'23 and PC CPU shipments decreased by -23% year over year. Overall, GPUs will have a compound annual growth rate of 3.70% during 2022-2026 and reach an installed base of 2,998 million units at the end of the forecast period. Over the next five years, the penetration of discrete GPUs (dGPUs) in the PC will grow to reach a level of 32%.

Year to year, total GPU shipments, which include all platforms and all types of GPUs, decreased by -27%, desktop graphics decreased by -36%, and notebooks decreased by -23%.

Google Cloud Next—Google Cloud and NVIDIA today announced new AI infrastructure and software for customers to build and deploy massive models for generative AI and speed data science workloads.

In a fireside chat at Google Cloud Next, Google Cloud CEO Thomas Kurian and NVIDIA founder and CEO Jensen Huang discussed how the partnership is bringing end-to-end machine learning services to some of the largest AI customers in the world—including by making it easy to run AI supercomputers with Google Cloud offerings built on NVIDIA technologies. The new hardware and software integrations utilize the same NVIDIA technologies employed over the past two years by Google DeepMind and Google research teams.

HardwareLuxx's editor, Andreas Schilling, was invited by Intel Tech Tour to attend a recent press event at the company's manufacturing facility and test labs in Malaysia. Invited media representatives were allowed to observe ongoing work on next generation client and data center-oriented products. He posted a short summary of these observations via social media: "I've seen wafers with Emerald Rapids XCC on them, that were being cut. Not a surprise at all, but still...also MTL682_C0, so Meteor Lake with 6 P-Cores, 8 E-Cores and GT2 Graphic Tile tested in a C0 stepping and finally the Failure Lab already saw BMG G10 - Battlemage is real." We have been hearing mixed mutterings about the status of Team Blue's next-gen Arc GPU technology, with more concrete evidence of its existence popping up around mid-August—namely in the shape of two Battlemage interposers, BGA2362-BMG-X2 and BGA2727-BMG-X3, uploaded to Intel's DESIGN-iN Tools website.

Schilling elaborated further in his full report: "In the Failure Analysis Lab, we came across a tray that evidently contained chips from the next Arc generation - at least, there were already corresponding chips in the analysis, which were clearly labeled as BMG G10." This chip looks to be lined up to succeed the current Alchemist ACM-G10 GPU, as seen on Intel Arc A750 and A770 discrete graphics cards. A leaked product roadmap shows Intel targeting a Battlemage launch around Q2 - Q3 2024, with the aforementioned G10 having a TDP rating of <225 W, as well as another variant—G21—rated for a maximum power consumption of 150 W.

Chinese board partner Maxsun introduced its flagship—Mega Gamer GPU (MGG)—GeForce RTX 40-series lineup earlier this year, debuting with an RTX 4070 Ti card, and then an RTX 4080 MGG OC 16G model. The rather unique looking cooling solution attracted some attention at the time—a traditional set of three 100 mm fans was augmented with two additional 40 mm "Air Burst" units in a flanking position, acting as exhausts as for the finstack. Earlier today Maxsun revealed the range topping RTX 4090 MGG OC 24G model via a video uploaded to their Weibo channel.

The new headliner looks to be fitted with the same shroud design as seen on the already released RTX 4080 MGG OC 16G model, which includes a somewhat gimmicky magnetically detachable large top-facing RGB LED panel, dubbed "MGG LED Ambient Kit." Thankfully Maxsun has put the work into creating a robust cooling solution, with a vapor chamber capable of meting out 7000 mm² of heat dissipation. Their GeForce RTX 4090 MGG OC 24G model's TDP has been rated at 450 W TDP, with a factory overclock providing a 2580 MHz boost clock. As reported by VideoCardz, Maxsun seems to be sticking to a Chinese market launch for the moment—the company's international AliExpress store has not been updated with a listing for the range topping Mega Gamer GPU.

Sparkle has announced the Titan OC graphics card, becoming the company's flagship Intel Arc A770 16 GB graphics card. It stands out with its 16 GB onboard memory, factory-overclocked GPU and memory, and an advanced cooling system for additional overclocking potential. After Sparkle's re-entry into the graphics card market, it unveiled a series of Intel Arc-based products. The Arc A770 Titan, in particular, showcases the company's technological advancements. The Sparkle Intel Arc A770 Titan OC Edition features Intel's ACM-G10 GPU with a base clock of 2300 MHz, which is a significant increase from Intel's stock 2100 MHz, and boasts a 16 GB memory with a 17.5 GT/s data transfer rate.

The card has two eight-pin auxiliary PCIe power connectors, yielding a 650-watt PSU requirement, and an expansive triple-fan cooling system for optimal performance even under heavy loads. A unique feature is the ThermalSync thermal sensor atop the cooler, which adjusts the LED light bar's color based on temperature, making it easier for users to monitor. When Intel discontinued its Limited Edition Arc A770 16 GB graphics card, there was a gap in the market for a high-performance graphics card to rival offerings from ASRock and Acer. Sparkle hasn't revealed the pricing for its Intel Arc A770 Titan OC Edition GPU.

Yeston is reported to be returning to an older Sakura cooler design for its forthcoming AMD Radeon RX 7800 XT and 7700 XT custom graphic cards, as well as a new GeForce RTX 4070 model. The Chinese brand continues to distinguish itself from other graphics card manufacturers with bold aesthetics and bright pastel colors, which also extends to its choice of printed circuit boards. The yet-to-be-released Sakura RX 7800 XT & RX 7700 XT models are set to be the first Navi 32 silicon-based cards to sport white PCBs and I/O brackets. The Yeston design team has made adjustments to the original cooling solution's dimensions—the updated Sakura shroud is now longer (by 3.4 cm) and a bit chunkier (refer to their diagram below) with larger cooling fans attached—VideoCardz posits that the "diameter increased from 83 mm to 91 mm."

Yeston has not published full details about specs, pricing or regional availability for their latest RDNA 3 cards—it has been quite difficult to procure their very unique looking cards outside of the company's home base of China, although Newegg has reportedly managed to sell price-inflated stock of older models in North America. We expect to see more information disclosed by Yeston closer to AMD's officially mandated launch date of September 6 for the much needed mid-range Radeon RX 7000-series entries.

NVIDIA's latest financial report for FY2Q24 reveals that its data center business reached US$10.32 billion—a QoQ growth of 141% and YoY increase of 171%. The company remains optimistic about its future growth. TrendForce believes that the primary driver behind NVIDIA's robust revenue growth stems from its data center's AI server-related solutions. Key products include AI-accelerated GPUs and AI server HGX reference architecture, which serve as the foundational AI infrastructure for large data centers.

TrendForce further anticipates that NVIDIA will integrate its software and hardware resources. Utilizing a refined approach, NVIDIA will align its high-end, mid-tier, and entry-level GPU AI accelerator chips with various ODMs and OEMs, establishing a collaborative system certification model. Beyond accelerating the deployment of CSP cloud AI server infrastructures, NVIDIA is also partnering with entities like VMware on solutions including the Private AI Foundation. This strategy extends NVIDIA's reach into the edge enterprise AI server market, underpinning steady growth in its data center business for the next two years.

Qualcomm Technologies, Inc. announced the all-new Snapdragon G Series handheld gaming portfolio, built to meet the unique performance and feature demands of dedicated gaming devices. The new Snapdragon G Series unlocks a range of options for playing the most sought-after games, offering boundless ways to play virtually any game, anywhere.

"Dedicated handheld gaming devices are the best way to experience mobile games. But gamers want to be able to play all their favorite games across devices and ecosystems, be it their console, PC, or on a cloud service" said Mithun Chandrasekhar, senior director of product management, Qualcomm Technologies, Inc. "The new generation of Snapdragon G Series powered devices will be the best place for gamers to play their favorite titles, offering them the ability to choose from the cloud, console, Android, or PC while on-the-go."