Seems like almost every industry is looking towards transitioning to a subscription model for its goods and services. Netflix may be the most iconic one such company, having acquired millions of subscribers that allow it to have a relatively stable, monthly influx of liquidity (yes, we can also count World of Warcraft on such a scenario). However, many other industries have taken to the same approach (think lootcrates, all kinds of crates, subscription services for online features, etc).

That said, few industries can take the same amount of data from their subscribers such as these media-consumption based ones, where an Internet connection is required, and user data - be it views or, the most interesting metric, engagement rates - are king in determining exactly what the user base expects and craves more of. Netflix's algorithms and view history have been responsible for the selection of its future investments. The base idea for the movie Bright, for example, was developed based on a mash-up of genres Netflix's algorithms indicated as the more captivating to the user base - and Netflix's sci-fi portfolio, for instance, has recently grown towards becoming the single biggest investment from the company, as users seem to gobble-up such content (I'm dully guilty as charged for that one sin as well, I have to admit).

Following in the footsteps of Valve's Steam and EA's Origin, GameFly is now venturing into the world of the online delivery platform. Only GameFlys client brings it with a twist. If you are a subscriber to the GameFly service you will be able to play certain games for as long as you want without actually having to purchase the game.

Gameflys co-founder Sean Spector said "We are thrilled to finally be able to open up the beta so anyone interested in video games can start using the client, and we are hard at work expanding our catalog of PC titles for our users to play for free in the Unlimited PC Play section"

GameFly currently works as the gaming worlds answer to Netflix. Digital content delivery is the next logical step in its evolution. Currently you can download the beta application and give it a try for yourself. At the end of the day Steam may finally have a true competitor on the PC platform. A client with unlimited gameplay for a annual small cost.