NVIDIA has reportedly begun shipping NVIDIA GeForce RTX 4080 graphics cards with a newer GPU SKU that changes the requirement for PCB design and is set to lower manufacturing costs. Previously, the company shipped its AD103-300-A1 SKU to power the GeForce RTX 4080 graphics cards. However, the new AD103-301 SKU will power the upcoming RTX 4080 cards that the company plans to ship to its AIBs and possibly use in the reference design. With the new 301 version, the GPU performance and power envelope should not change. What does change is the PCB design requirements, as the new SKU revision possesses a different chip pinout that doesn't correspond to the old design.

HKEPC has reported that GPUs with AD103-301 SKU are shipping, while VideoCardz confirms the AIB update with Gainward also offering updated cards. GALAX offers RTX 4080 models with either AD103-300/301 as well. Additionally, the GeForce RTX 4070 Ti will also see an SKU update, with AD104-250 being replaced by AD104-251. With these new silicon revisions, customers will not see any difference. However, the AIBs and NVIDIA could see a cost reduction to improve margins. HKEPC estimates around $1 BOM cost reduction with the new SKU, which will make a difference in thousands of cards shipped.

NVIDIA is using artificial intelligence to design and develop parts of its chip designs, as we have seen in the past, making optimization much more efficient. However, today we have a new rumor that NVIDIA will use AI to optimize its driver performance to reach grounds that the human workforce can not. According to CapFrameX, NVIDIA is allegedly preparing special drivers with optimizations done by AI algorithms. As the source claims, the average improvement will yield a 10% performance increase with up to 30% in best-case scenarios. Presumably, AI can do optimization on two fronts: shader compiles / game optimization side or for power management, which includes clocks, voltages, and boost frequency curves.

It still needs to be made clear which aspect will company's AI optimize and work on; however, it can be a combination of two, given the expected drastic improvement in performance. Special tuning of code for more efficient execution and a better power/frequency curve will bring the efficiency level one notch above current releases. We have already seen AI solve these problems last year with the PrefixML model that compacted circuit design by 25%. We need to find out which cards NVIDIA plans to target, and we can only assume that the latest-generation GeForce RTX 40 series will be the goal if the project is made public in Q1 of this year.

ASUS today announced the exciting 2023 version of the 16-inch Zenbook Pro 16X OLED (UX7602BZ) creator laptop, featuring a unique Intel processor and a brand-new ASUS Supernova system-on-module (SoM) Design. Developed in partnership with leading technology companies, this new laptop is the most powerful version ever released.

The breakthrough, ultra-compact ASUS Supernova SoM Design enables ultra-powerful performance from the 13th Gen Intel Core i9-13905H processor, NVIDIA GeForce RTX 4080 Laptop GPU with NVIDIA Studio drivers, and support for LPDDR5X DRAM that offers 7500 MHz memory frequency speeds, which is much higher than the previous LPDDR5. The new 2023 Zenbook Pro 16X OLED will noticeably improve video-editing performance and 3D rendering capacity—drastically shortening processing times for creative workflows.

ASUS today announced the all-new TUF Gaming A16 Advantage Edition, an all-AMD gaming laptop with a redesigned chassis and an incredibly immersive 16-inch display. The TUF Gaming A15, A17, F15 and F17 laptops also make a triumphant return, sporting the latest silicon from AMD, Intel, and NVIDIA to power players into the next generation of gaming performance.

TUF A16 Advantage Edition announced
Built for serious gaming with subtle styling, the TUF Gaming A16 Advantage Edition is a sleek gaming laptop built to demolish the competition. Powered completely by AMD, the TUF Gaming A16 features up to an AMD Ryzen 9 Zen 4 processor and AMD Radeon RDNA 3 mobile graphics. "AMD and ASUS have partnered to deliver our latest 'Zen 4' and RDNA 3 technologies into the most innovative form factors," said Jason Banta, CVP and GM OEM PC. "The TUF Gaming A16 Advantage Edition delivers blistering gaming performance and outstanding power efficiency in a sleek portable chassis."

As hybrid living continues to blur the lines between work and recreation, consumers are prioritizing convenience and premium experiences from more multifaceted and personalized technology. Both at home and on the go, people now demand versatile tech that can enable them to do more in all aspects of their lives - whether collaborating across devices or simplifying to fewer.

With this in mind, today Lenovo introduced bold new products to address the wide-ranging needs of the modern consumer. The new, cutting-edge Yoga Book 9i hails a new chapter for Yoga in incredible innovation, premium style, and performance for versatile experiences. Redefining what an all-in-one desktop computer could look like, the Yoga AIO 9i is more than meets the eye. In tablets, the new feature-rich Lenovo Tab Extreme and Lenovo Smart Paper digital notepad introduce exciting capabilities for school, home, and beyond. Last but not least, Lenovo's Project Chronos concept (formal name forthcoming) is a new technology that captures a user's movement and enables them to interact with and perform activities in 3D virtual worlds without glasses or wearables.

The newest 2023 Lenovo Legion lineup of battle-ready PCs, monitors, and accessories are unveiled today, setting a new standard in PC gaming for 2023 that gives gamers the edge they need to top the leaderboards. Lenovo is harnessing the pure power of PC gaming with its new lineup for CES 2023, unlocking the freedom to dominate the battlefield with AI-tuned performance that lets gamers crush both framerates and the competition. Brand new for 2023 is the new Lenovo LA AI chip, the world's first dedicated AI chip on a gaming laptop, installed on the new Lenovo Legion Pro 7 and 7i (16", 8) laptops and the Lenovo Legion Pro 5 and 5i (16", 8) laptops.

Lenovo AI Engine+, powered by the Lenovo LA AI chip, deploys a software machine learning algorithm to optimally tune system performance. The chip uses software machine learning, deployed through Lenovo Vantage, to help monitor in-game FPS and dynamically adjust for the highest performance output. Offering up to 15% higher TDP, this chip and machine learning software combo allows Legion Pro Series laptops to deliver higher performance compared to previous generations. Lenovo Legion Pro 7i and Lenovo Legion Pro 5 and 5i laptops also come with Tobii Horizon, providing gearless head tracking that gives players an extra level of immersion when playing their favorite games, as well as Tobii Aware.

Even more performance for RTX 4070 Ti GPUs! With the Eisblock Aurora cooler, Alphacool presents a new, innovative solution for active water cooling of Nvidia's Geforce RTX 4070 Ti graphics cards in the reference design.

In order to dissipate the enormous waste heat of this graphics card generation, in the best possible way, numerous optimizations have been carried out on the water cooler compared to the cooler models of the 30XX card generation. The fin structure was adapted and enables an optimal water flow while simultaneously increasing the cooling surface. The modified nozzle plate with improved Inflow Engine ensures the best possible distribution of water on the cooling fins. The fully chrome-plated copper base is resistant to acids, scratches and damage. In addition, the chrome plating provides homogeneity and reflectivity that cannot be achieved by nickel plating.

ASUS today announced the GeForce RTX 4080 Noctua Edition graphics card, a continuation of its collaboration with the legendary cooling company, building on the previous GeForce RTX 3070 and RTX 3080 Noctua variants. This year ASUS and Noctua have worked together to tame the power of the mighty GeForce RTX 4080 graphics card. Noctua fan-design prowess and an ASUS custom-built vapor chamber combine to create the quietest air-cooled RTX 4080 on the market.

Cool and quiet
The ASUS GeForce RTX 4080 Noctua Edition incorporates a pair of state-of-the-art Noctua NF-A12x25 fans to move air over a massive heatsink, developed in a partnership between the veteran ASUS thermal R&D team and the engineers at Noctua. The engineers successfully refined the fin density and heat pipe arrangement of the heatsink, optimizing it for the airflow characteristics of the NF-A12x25. To prioritize low noise levels, a smooth acoustic signature and high cooling performance while making room for the pair of 120 mm fans, ASUS expanded the card's total volume to occupy 4.3 slots of space. The card features a Dual BIOS switch, and Quiet mode is enabled by default to minimize noise right out of the box.

Today at CES 2023, HP Inc is announcing new products and solutions designed to recharge hybrid experiences so people can thrive in today's digital world. "Hybrid provides us with greater flexibility and freedom in our personal lives, but brings its own set of challenges for people to stay productive and connected to others," said Alex Cho, President, Personal Systems, HP Inc. "HP is taking the headache out of hybrid by delivering powerful and best-in-class ecosystem experiences and industry-leading innovations - including the new HP Dragonfly Pro portfolio for freelancers, the Poly Voyager Free 60 Series Wireless Earbuds for exceptional audio experiences, and the HP E-Series monitors to help take productivity to the next level - while ensuring we continue to advance our world's most sustainable PC portfolio."4

Powering Freelancers with HP Dragonfly Pro
The freelancer community continues to grow exponentially, and by 2027 freelancers will make up more than 50% of the total U.S. workforce. That's why HP is bringing the power of its award-winning Dragonfly brand to freelancers wanting elevated experiences in their hybrid lives. This group of consumers wants technology with the power they need for multitasking and heavy workloads, coupled with built-in support and services for peace of mind.

Colorful Technology Company Limited, a world-renowned manufacturer of desktop components, laptops, desktops, AIO PCs, and storage, proudly announces the highly-anticipated and much requested white version of the Vulcan Series - the new iGame Vulcan White Series. The iGame GeForce RTX 4090 White Edition and RTX 4080 Vulcan White Edition graphics cards are designed to complement white-themed gaming PC builds. Both White Edition graphics cards have identical specifications with the standard Vulcan models, also with the same higher factory overclock compared to other models in the iGame Series.

We did more than just create a white version of the Vulcan Series, we made sure it will fit white themed gaming PC builds. The iGame GeForce RTX 4090/RTX 4080 Vulcan White Edition's die-cast alloy frame, backplate, cooling armor, Hurricane Scythe Blades, and heat sink fin stack are all in white. The Vulcan White Series features the iGame Smart LCD with white frames. The die-cast alloy frame was anodized in white. To complete the all-white look of the Vulcan W, the heat sink's fin stack was given a special white powder coating that will provide a complementing elegant look without compromising its cooling potential.

Acer today debuts the first models in its new Acer Swift Go line, adding to the award-winning Swift family of notebooks designed for today's mobile professionals, creators, and students. In addition, the new Acer Swift X 14 and Acer Swift 14 were launched with new modern designs, the latest performance technologies, and all the tools to help users stay productive and connected on the go. The Swift Go, Swift X 14 and Swift 14 models highlight new ultraportable designs that are incredibly sleek and stylish. Incorporating well-considered features such as angular edges and structural lines result in a more refined look for these notebooks, appealing to highly mobile customers seeking a more confident look and feel.

The Acer Swift laptop line has also been a recipient of numerous accolades in recent years, with the Swift Edge being named a CES 2023 Innovation Awards honoree. "Our new Swift laptops kick off 2023 with all-new designs that are elevated, modern, and offer a striking visual appeal," said James Lin, General Manager, Notebooks, IT Products Business, Acer. "The new Swift laptops do not only look good but house an impressive array of the latest technologies and features including OLED and high-resolution displays, long-lasting batteries and new 13th Gen Intel Coreprocessors that deliver first-class performance."

Acer today announced refreshed models of its Aspire all-in-ones and laptops, designed to support families' day-to-day productivity and entertainment needs, while adding a touch of style to the home environment. The sleek Acer Aspire S all-in-one PCs come in both 27-inch and 32-inch models and are equipped with up to the latest 13th Gen Intel Core processors and Windows 11 to empower a seamless computing experience. Providing efficiency and reliability for multi-tasking users working from home, the Aspire 5 Series laptops come with the latest 13th Gen Intel Core processors and NVIDIA GeForce RTX GPUs, while the lightweight Aspire 3 Series notebooks deliver ready-to-go performance.

Acer also introduced the newest member of its smart speaker family with the Acer Halo Swing Smart Speaker with Google Assistant, DTS Sound and features a LED dot display, bringing users quality audio and dazzling lights everywhere they go.

ZOTAC Technology Limited, a global manufacturer of innovation, announces the latest in the next-generation ZOTAC GAMING graphics card line-up built on the powerful NVIDIA Ada Lovelace architecture. The GeForce RTX 4070 Ti Series graphics cards are beyond fast, giving gamers and creators new found levels of performance in gaming, streaming, rendering, video encoding and decoding, neural rendering, and many more leading platform capabilities. These GPUs push state-of-the-art graphics into the future with technologies including 3rd generation ray tracing cores and 4th generation tensor cores powering DLSS 3 technology that are gateways to the most immersive gaming experiences.

Leveraging an all-new aerodynamic inspired design with a bevy of powerful features, the ZOTAC GAMING GeForce RTX 4070 Ti Series carry over many key innovations introduced in the 4090 series that push the limit in gaming performance, cooling efficiency, noise levels and durability. The ZOTAC GAMING GeForce RTX 4070 Ti features 12 GB GDDR6X GPU memory and will come in 4 models - AMP Extreme AIRO, the debut of the all-new AMP AIRO, Trinity OC, and Trinity.

Alienware and Dell today reveal six new gaming laptops including: Alienware m18 and m16, Alienware x16 and x14, and Dell G16 and G15. And these aren't small updates either - the roster debuts updated form factors and materials, best-in-class performance upgrades, design and comfort enhancements, as well as an overhauled Alienware Command Center.

As what defines preeminent gaming experiences constantly evolves, Alienware and Dell continue to set itself apart with meaningful high-impact innovation that meets the changing needs of gamers. Whether you're a competitive or hobby gamer, if freedom without compromise is what you value most, look no further than our intrepid new fleet of high-performance laptops.

Acer announced two powerful Predator Helios gaming laptops and a pair of Predator gaming monitors. The laptops feature an all-new design with 16-inch and 18-inch display sizes, the latest 13th Gen Intel Core mobile processors and NVIDIA GeForce RTX 40 Series GPUs, making them Acer's most powerful gaming laptops to date. The Predator X45 showcases a massive 800R curved monitor and has earned a CES Innovation Award in the "Computer Peripherals & Accessories" category. Along with the Predator X27U, both monitors include OLED technology with fast 240 Hz refresh rates.

Predator Helios 16, Predator Helios 18 Laptops
The all-new Predator Helios 16 (PH16-71) and Predator Helios 18 (PH18-71) bring the latest and greatest tech to Acer's most powerful gaming laptop series. Sporting a completely new design and upgraded thermals, they both offer models that include 13th Gen Intel Core i9 or i7 HX processors paired with up to NVIDIA GeForce RTX 4080 Laptop GPU (MGP up to 165 W) and a plethora of must-have top-of-the-line gaming features.

LG Electronics (LG) is introducing an expanded LG gram lineup, which offers more diversity than ever thanks to the arrival of the exciting, new gram Ultraslim and gram Style, at CES 2023. LG gram continues to provide both power and portability, packing premium specs into sleek, ultra-lightweight form factors delivering take-anywhere convenience and exceptional user experiences.

LG gram Ultraslim
Headlining the LG gram showcase at CES 2023 is the brand-new LG gram Ultraslim (model 15Z90RT), the thinnest gram model yet. A laptop designed for users seeking supreme portability, the Ultraslim has an ultra-light weight of just 998 grams and a depth (when closed) of only 10.99 millimeters; around the same thickness of a smartphone or notepad. Even though it is the most svelte gram in the 2023 lineup, the 15Z90RT still supplies impressive image quality and processing power, packing a 15.6-inch OLED display with Anti-glare Low Reflection (AGLR) coating and Intel 's 13th Gen Raptor Lake chip with Performance Cores (P-Cores). Further enhancing the excellent portability of the new model is the inclusion of an ultra-compact adapter.

As a leading brand in True Gaming hardware, MSI is proud to announce the new line of graphics cards powered by the recently announced NVIDIA GeForce RTX 4070 Ti graphics processor. A line up starring SUPRIM, GAMING TRIO, and VENTUS series unite the latest in graphics technology, high-performance circuit board design, and advanced cooling. The resulting cards are perfectly tuned for keeping temperatures low while staying virtually silent and delivering optimum performance under the default power limit with a focus on achieving better efficiency.

SUPRIM Series
SUPRIM series cards are designed for performance, efficiency, and prestige. The GeForce RTX 4070 Ti based model is cooled with MSI's most advanced air cooling system, TRI FROZR 3S, heat is effectively dissipated from critical board components with TORX FAN 5.0, up to 7 Core Pipes, boast a massive nickel-plated copper baseplate, and Airflow Control technology featuring new Wave-curved 3.0 edges and air antegrade fins. Brushed aluminium on the exterior of the cooler and the backplate impart an armored aesthetic while reinforcing the length of the card. Dual BIOS allows users easily switch between Silent mode for low noise or Gaming mode for additional performance. The RGB Mystic Light flows with millions of colors and an array of customizable dynamic lighting options will dazzle onlookers.

GIGABYTE TECHNOLOGY Co. Ltd, the world's leading brand of personal computers, is introducing new members of the AERO Creator Laptop Series with the 13th Gen. Intel Core Processors and NVIDIA GeForce RTX 40 Series Laptop GPUs: AERO 16 OLED and AERO 14 OLED. As the world is lifting lockdown restrictions, the wheels of the world economy have been revived toward the path of recovery. However, post-pandemic work patterns have become the new norm. Consumers' screen time is prolonged due to hybrid work patterns and working from home, whereas the frequency of business trips has also been rising.

GIGABYTE conducted in-depth analyses about the criticality of screens for creators on the move, which leads to the development of OLED eye-protection laptops with the world's strictest dual color calibration. With the new laptops, consumers will not only get to enjoy the visual feasts but also be prepared for highly productive creation processes. The GIGABYTE AERO Series has been targeting creators, designers, and office workers, offering strict color accuracy, low blue light eye-protection technology, and lightweight for high mobility as its main features. In terms of product design, after undergoing 88 CNC forging processes, the thorough tempering gives the laptop an exquisite appearance, elegant like a masterpiece of fine art. The "Illusory Iridescent" design concept added more quality details to the silky smooth texture, bringing a touch of aesthetic and inspiration to all work hours. The practicality of the creator laptops is once again elevated and now graced with a sleek artistic sense.

GIGABYTE TECHNOLOGY Co. Ltd, the world's top leading PC brand, proudly presents gaming laptops powered by 13th Gen Intel HX and H Core Processors and the latest NVIDIA GeForce RTX 40 Series Laptop GPUs at CES 2023. NVIDIA GeForce RTX 40 Series Laptop GPUs power the world's fastest laptops for gamers and creators. Built with the ultra-efficient NVIDIA Ada Lovelace architecture, the RTX 40 Series GPUs bring a quantum leap in performance with AI-powered DLSS 3 and enable lifelike virtual worlds with full ray tracing. Plus, the Max-Q suite of technologies optimizes system performance, power, battery life, and acoustics for peak efficiency. While peaking performances, the laptops' neat contours also come with varied features to satisfy diversified gaming and entertainment needs.

Among them, the AORUS professional gaming series products, AORUS 17X and AORUS 15X are both equipped with top-notch hardware specifications, possessing powerful computing performances that allow players to pursue extreme speed. While AORUS 17 and AORUS 15 are the best portable choices with superior performance for players seeking entertainment and casual gaming, AORUS 16 is applied with a brand-new laptop design that offers comprehensive entertainment. And for the latest AORUS 17H gaming laptop, the top performance, lightweight, and thin size are all combined. All laptop models are being announced at CES 2023, unveiling the unprecedented masterpieces that all gamers have eagerly anticipated.

NVIDIA today kicks off the 2023 International CES with a special event for the PC community, particularly gamers. As part of the CES 2023 GeForce Beyond presentation, NVIDIA is expected to introduce additions to the desktop GeForce RTX 40-series "Ada" series, such as the RTX 4070 Ti, and also debut the RTX 40-series Laptop GPU series, powering the next-generation of gaming notebooks through this year.16:01 UTC: The show is about to begin, with Jeff Fisher taking centerstage.

16:02 UTC: 20 million NVIDIA GeForce GPUs sold in 2022.

With less than a week to go until the official launch of the GeForce RTX 4070 Ti, NVIDIA France has gone and spoiled things by revealing the official specs of the upcoming GPU. The French division of NVIDIA appears to have posted the full product page, but it has since then been pulled. That didn't prevent Twitter leaker @momomo_us from snapping a couple of screenshots, including that of the official performance numbers from NVIDIA.

There aren't any real surprises here though, as we already knew the CUDA core count and the memory size, courtesy of the RTX 4070 Ti having been the RTX 4080 12 GB, until NVIDIA changed its mind. It's interesting to see that NVIDIA compares the RTX 4070 Ti to the RTX 3080 12 GB in the three official benchmarks, as it makes the RTX 4070 Ti look a lot better than it is in reality, at least based on the rumoured MSRP of US$800-900. One of the three benchmarks is Cyberpunk 2077 using Raytracingl, where NVIDIA suggests the RTX 4070 Ti is around 3.5 times faster than the RTX 3080, but it's worth reading the fine print. We'll know next week how the RTX 4070 Ti actually performs, as well as where the official pricing and actual retail pricing ends up.

MSI, the leading brand of gaming products, is launching the MEG Trident X2 with the latest 13th-Gen Intel processor and NVIDIA GeForce RTX 40 Series graphics card. This launch focuses on "Play Unbound". This gaming desktop is equipped with the Intel Core i9 processor, enjoying a 41% of performance increase compared with the previous generation. With RTX 40 Series equipped with the latest Fourth-Gen Tensor Cores, Third-Gen RT Cores, and New Streaming Multiprocessors, the frame rate performance of games has been greatly improved as well. Gamers can play at 100 frames under 4K image quality and with special effects turned on. Designed to completely liberate the next-generation performance, MSI's exclusive HMI (Human Machine Interface) has also ushered in a major upgrade. In addition to the original intuitive operation controls, a 4.5-inch touchscreen and G.I. function are now added.

This MEG Trident X2 is not only equipped with the top-of-the-line i9-13900K processor and RTX 4090 graphics card but also comes with MSI's exclusive Silent Storm Cooling 3 heat dissipation technology, which can effectively reduce the heat generated by components. The Air Baffle design can effectively collect the surrounding cold air and prevent the excess heat inside the chassis from flowing back to the graphics card. It is supplemented by the motherboard's upside-down design so that the graphics card is placed on the top to be cooled by the cold air first.

ASUS Republic of Gamers (ROG) today announced the Strix GeForce RTX 4090 and 4080 White Edition graphics cards, available for enthusiast gamers and DIY builders everywhere. The cutting-edge NVIDIA GeForce RTX 40 Series has taken performance to a whole new level while offering heaps of VRAM, more CUDA cores and an overbuilt cooling system that stays nearly silent even at full load. Now, ASUS is pleased to announce four new versions with eye-catching all-white finishes.

DIY PC building is all about personal taste when selecting components, and the new ROG Strix GeForce RTX 4090 White Edition and ROG Strix GeForce RTX 4090 OC White Edition give discerning builders the option to brighten up a build or color-coordinate with other ROG peripherals, such as the ROG Strix Scope NX TKL Moonlight White. Boasting 16,384 CUDA cores and 24 GB of GDDR6X VRAM, these cards are welcome in simulation rigs, high-end streaming PCs and professional production machines alike.

Come mid-February 2023, NVIDIA will be ending its GameStream feature on its Shield TV products. The GameStream feature has allowed owners of the Shield TV to stream games from their PC to their Shield TV. It might not have been the flagship feature of the Shield TV, but it has been popular enough that the cancellation has caused quite some stir on the internet. NVIDIA didn't provide any reason as to why the company is ending the GameStream feature, but one could potentially imagine that the company wants to push its customers to use its GeForce NOW paid streaming service instead.

However, NVIDIA does suggest that users could use Steam Link instead, to stream games from their PC to the Shield TV. That said, this would limit users to games found on Steam, which doesn't seem like a great compromise. For those that stream their games, NVIDIA Share is compatible with Steam Link, so there shouldn't be any problem continuing to stream games when playing on the Shield TV.

The Core product line takes shape with the new coolers in the usual high quality, excellent performance and functional design language. The heart of the copper cooler is an assembly of connector terminal and cooler, which is milled from one piece of copper. The fine workmanship combined with the hard and resistant chrome plating of the entire copper cooler meet the highest quality standards. The brass G1/4" threads integrated on both sides, also chrome-plated, stand out visually striking from the terminal and are one of the key points of the new design language that will be present in all products of the Core series.

The aluminium backplate matched to the design together with the terminal forms a single unit. It convinces with clear and homogeneous optics on the back of the cooler. The individually controllable lighting consists of digitally addressable RGB LEDs and enables the even and colorful illumination of the entire cooler.