On the website of PDXLAN, a popular annual gaming LAN event, the organizers posted that NVIDIA and Gearbox Software are bringing something "really special", and that attendees are in for a treat that "will blow their mind" (sic). The more likely possibility is that the two unveil a new Gearbox title which is takes advantage of NVIDIA PhysX; the much-lesser likely possibility is that NVIDIA will demo this game on unannounced hardware. NVIDIA is known for unveiling new hardware to small crowds at gaming events such as these, and we wouldn't be surprised if NVIDIA does something similar.

Patriot Memory, a global pioneer in high-performance memory, NAND flash and computer technology, today announced the release of GearBox; a device that can make any USB 2.0 flash device an instant NAS resource.

GearBox is a simple and convenient way to connect, share and stream your multimedia files in a small economical form factor. Armed with two USB 2.0 connections and boasting features like FTP, Print Server and UPnP support, GearBox has the functionality of larger NAS devices but at the fraction of size and more importantly, cost. Just plug in any USB flash device and instantly get access to your files through your network at your home, work or even across the globe.

Gearbox Software has reached a deal with advertising company Double Fusion to bring in-game advertisements to some of its future titles. Double Fusion will be providing the developer with dynamic advertising technology to deliver the ads and integrated sponsorships, although Gearbox has not yet disclosed which games will contain these adverts. The companies commented that they will "work together to ensure that all advertising programs are appropriate and add value to the gamers' experience." In-game ads look set to become more common over the next few years, with big names such as Microsoft and EA already having agreed to similar deals.

2K Games announces it will publish Borderlands, an upcoming sci-fi first person shooter from award winning developer Gearbox. The game features a revolutionary content generation system allowing for near endless missions, environments, enemies, weapons, item drops and character customizations. Christoph Hartmann, President of 2K says "Borderlands represents an important evolutionary leap in game design and technology. By utilizing revolutionary new technology to create thousands of unique, randomly generated missions, weapons and situations, Borderlands will raise the bar for next gen action games." Borderlands is set to release Christmas 2008.