The video game industry may be preparing for significant pricing transformation, with the prediction that Grand Theft Auto 6 (GTA 6) could set a new precedent for game pricing when it launches in the fall of 2025. According to a recent industry analysis by Epyllion Group CEO Matthew Ball, the current standard price point of $70 for premium games is becoming unsustainable given the escalating development costs of major AAA titles. Ball suggests that GTA 6, one of the most anticipated releases in gaming history, may need to retail for at least $91 to reflect its production value. The potential price increase could have ripple effects throughout the industry, with other developers and publishers likely to follow suit. Anticipated are price points between $80 and $100 for premium titles, with cascading effects on lower-priced games that could see increases of around $10 across different price tiers.

Michael Douse, Publishing Director at Larian Studios, has voiced support for price adjustments, noting that game prices have remained relatively stagnant despite inflation. "A good company raises salaries in line with inflation so that their staff don't die or something, but games prices haven't risen with inflation. This isn't the reason the industry is in the shit for now, but it is an uncomfortable truth. On the other hand, the responsibility for a game developer is to make sure that the game they show lives up to that promise, and that investment from the player," Douse stated on X. While development costs and employee salaries have risen with inflation, game prices have seen only minimal increases. Even multimillion-dollar productions maintain the $70 price point, a model the industry now views as unsustainable.

Rockstar Games has officially released a Grand Theft Auto 6 (or VI) trailer that brings together millions of GTA series fans. However, the game will remain exclusive for gaming consoles at launch. On the landing page for GTA 6, there is a note that says, "Grand Theft Auto VI heads to the state of Leonida, home to the neon-soaked streets of Vice City and beyond in the biggest, most immersive evolution of the Grand Theft Auto series yet. Coming 2025 to PlayStation 5 and Xbox Series X|S." While the first trailer showed this, we now have written confirmation that GTA 6 is a console exclusive at launch, whenever it happens in 2025.

If long-time GTA gamers remember, the situation was very much the same with the launch of the fifth installment in the GTA series, GTA V, which got a PC port almost two years after the initial release. The GTA V was released in September 2013 for the PlayStation 3 and Xbox 360 consoles and got an upgrade to a new console cycle in November 2014 for the PlayStation 4 and Xbox One. Only in April 2015 was the game released for Windows-based PCs, as Rockstar took its time to polish the port and make it work with PC gamers' various hardware choices. While we hope to avoid seeing such a big cadence from console to PC port, it will surely take Rockstar some extra time to make a PC version run smoothly.

The Grand Theft Auto (GTA) series is one of the most popular game franchises ever created, with the latest version V (five), perhaps the most popular installment. However, GTA V was released back in September of 2013, and it is almost a nine-year-old game at this point. Without any regard to its Online part, fans of GTA need new content to keep them satisfied. For a while, we have been collecting rumors about the existence of GTA 6, a successor to the famous GTA V edition. Today, we got the information "straight from the horse's mouth," the game developer Rockstar Games, that the release of GTA 6 is "well underway."

Rockstar GamesWith the unprecedented longevity of GTAV, we know many of you have been asking us about a new entry in the Grand Theft Auto series. With every new project we embark on, our goal is always to significantly move beyond what we have previously delivered — and we are pleased to confirm that active development for the next entry in the Grand Theft Auto series is well underway. We look forward to sharing more as soon as we are ready, so please stay tuned to the Rockstar Newswire for official details.